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Year: 2019Subject: SOCIAL SCIENCES: Section Business and Managementclear all
Showing 1-50 of 64 records
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

RESEARCH ON THE USE OF TALENT MANAGEMENT, DEPENDING ON THE SIZE AND FORM OF ORGANIZATIONS

(STEF92 Technology, 2019, J. Veteska, M. Kursch)

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The study focuses on the use of talent management, depending on the size and form of organizations in the Czech Republic. On a representative sample of 301 organizations, who use talent management, it was determined whether the use of talent management depends on the size of private organizations and whether the form of organization is influencing its application. The study is a part of a very extensive research completed in 2016, dealing with the effectiveness of talent management methods in the Czech Republic. I...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

CHANGES IN ORGANIZATION, RESISTANCE OF EMPLOYEES AND POSSIBILITIES OF SUPERVISION TO DECREASE RESISTANCE

(STEF92 Technology, 2019, S. Blumberga, A. Saulite)

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Changes in organization are considered very important for its survival, development and well-being in today’s competitive environment. Advantage of organization’s success and achievement mostly depends on ability to harmonize its inner regulations and order with demands of the outside environment. Resistance to change is mainly considered as problematic behavior that needs to be overcome in order to guarantee successful introduction of changes. Aim of this study: to research causes and manners of resistance to cha...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

BEST PRACTICES IN CIVIC INITIATIVES TO DEVELOP LEADERSHIP AND ENTREPRENEURIAL SKILLS FOR STUDENTS

(STEF92 Technology, 2019, P. Marinescu, I. Dogaru, S. G. Toma)

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The paper aimed to illustrate some of the best practices in civic initiatives pursued by a team comprising professors from universities and trainers from a training and consulting firm, united within a Romanian non-profit organization, in order to develop leadership and entrepreneurial skills in the case of students. The research methodology was based on both quantitative and qualitative methods. The paper demonstrated the importance of joint civic initiatives designed and implemented by people from both the acade...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ENVIRONMENTAL ISSUES AND THE STATE PROGRAM OF AGRICULTURAL DEVELOPMENT IN THE RUSSIAN FEDERATION

(STEF92 Technology, 2019, O. Bashina, Y. Tsaregorodtsev, V. Nikolenko, L. Davletshina, A. Fedoseev)

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The article deals with the issues of rational development of nature management and improvement of the environmental situation in agriculture in Russia. Development of rural areas, first of all – is to ensure their ecological safety on the basis of the development of rational nature management and modern implementation of measures to prevent the negative impact of anthropological processes on the environment. The organization and planning of rural development should take into account the need to preserve the existi...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

BRAND POSITIONING AND SELF-BRANDING. THE WAY TO A SUCCESSFUL BUSINESS AND A GROWING DIGITAL ECONOMY

(STEF92 Technology, 2019, C. NICULESCU-CIOCAN, I. STOICA, A. V. RADU)

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Branding is an easier and spreading method in a short time in the purpose to create and consolidate an image based on the information launched to the individuals. This article describes how to create a perfect branding using segmentation and creating profiles. Also, in the same important category, the self-branding is considered to be more efficient to a business than the brand of the business itself. Nowadays, the new technologies and online tools have been accompanied by the mobile apps which are becoming more a...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

MONITORING OF REGIONAL INDUSTRIAL CLUSTER OPERATING CONDITIONS

(STEF92 Technology, 2019, E. Patrusheva, E. Lifanova, A. Karashova)

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Practice of cluster development, being guided by basic provisions of theories, has certain national peculiarities and differs over the certain countries with the width of territorial coverage, extent of regulation, and forms of state participation as well. In Russia’s economy problems both of origin, and effective functioning of clusters remain actual. We assume that a binding condition of effective cluster development in the Russian Federation is the system monitoring of clusters activity that allows participants...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

EVALUATING EFFICIENCY IN THE PUBLIC SECTOR: AN EXAMPLE OF ESTONIAN MINISTRIES

(STEF92 Technology, 2019, M. Branten, L. Roostalu, A. Hallik)

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The aim of the present article is to assess the management efficiency of five Estonian ministries before and after moving to a common building using Data Envelopment Analysis (DEA). The DEA method compares the output-to-input ratios of several decision-making units and determines whether one unit is more efficient or less efficient than other units. Additionally, Parsons’s AGIL paradigm about the continuity of social systems was used in our study. The AGIL paradigm states that for continuity or sustainability, the...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

LEAN MANUFACTURING THROUGH THE USAGE OF A DIGITAL TWIN TECHNOLOGY

(STEF92 Technology, 2019, Z. Videcka)

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The era of digitization and, in particular, Industry 4.0 is forcing companies effectively manage the entire value stream and at the same time to increase production flexibility as a result of customer requirements. This requires eliminating all waste not only in manufacturing, but also in administrative processes leading to lean processes. A number of methods have been developed in the historical development. They systematically eliminate the various categories of waste in the production process. Their unique comb...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ANALYSIS OF SOCIAL NETWORKS IN THE INNOVATION PROCESS IN THE CONSTRUCTION INDUSTRY

(STEF92 Technology, 2019, I. Rus, R. Toader, C. M. Radulescu, A. N. Pop, A. T. Radulescu)

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Building innovation is a controversial subject, because this industry has unique features and peculiarities that cannot always be framed by the classical innovation management theory. To improve competitiveness and meet the needs of society and customers, the construction industry needs to innovate successfully by improving strategies to increase the performance of the construction organization and respond to the needs of stakeholders. Successful innovation requires effective cooperation among different stakeholde...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

HUMAN CAPITAL - CENTER FOR THE DEVELOPMENT OF THE COMPETITIVENESS OF CLUSTERS IN THE NORTHWEST REGION OF ROMANIA

(STEF92 Technology, 2019, A. N. Pop, I. Rus, C. M. Radulescu, R. Toader, R. F. Hahn)

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The paper tries to analyze the issue of human capital development on the performance of the organization at national and regional level, to identify and analyze, through the proposed conceptual model, the factors of the human resource development that lead to increasing the organization competitiveness by ensuring the connection between the specialized human capital and the organization performance, which will generate a competitive advantage over the selected organizations. The overall objective of the research f...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

CORPORATE SOCIAL RESPONSIBILITY FROM PROJECT MANAGER POINT OF VIEW

(STEF92 Technology, 2019, S. C. Supekova, H. Krchova, P. Zbranek)

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The paper gives the overview on the research of project managers in the spectre of the project management standards in the small, medium and big enterprises in the Slovak Republic. Authors of the paper state the importance of the Corporate Social Responsibility from project manager?s point of view in the researched companies as a part of building environmental and social responsibility. Study included in the paper consists of quantitative and qualitative research of 272 selected small, medium and big enterprises i...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

STUDY ON THE CHALLENGES OF ENTREPRENEURSHIP PROCESS IN THE CONTEXT OF ROMANIAN ENTERPRISES

(STEF92 Technology, 2019, B. Fleaca, M. Corocaescu)

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The challenges Europe is facing today rely on the entrepreneurship development which stands for economic growth and new job creation. As the Entrepreneurship 2020 action plan promotes, the new businesses are crucial for economic development of Europe, being the powerful drivers for better productivity, new skills acquisition, and opening new market sectors. In this view, the paper attempts to investigate the current issues encountered by Romanian enterprises in their entrepreneurial path and the related effects on...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ACHIEVING ORGANIZATIONAL EXCELLENCE – A COMPARATIVE ANALYSIS OF BEST PRACTICES FOR IMPROVEMENT: BALDRIGE AND EFQM MODELS

(STEF92 Technology, 2019, E. Fleaca, S. Maiduc)

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The modern organizations are competing on globalized markets characterized by high speed, fast changes induced by digitalization and digital technologies, which create significant pressures on increasing organizations? productivity through innovation, performance improvements and better competitiveness. The paper tackled the challenges of improvements with particular regard to overall organizational efficiency that require a unified approach to coherently respond to changing customer requirements as well as custom...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

THE ENTREPRENEURSHIP IN ROMANIA IN THE CONTEXT OF SMART SPECIALIZATION

(STEF92 Technology, 2019, C. Muraru-Ionel, V. M. Muraru, C. Leucuta, P. Condruz, B. Berevoianu)

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The entrepreneurship is regarded as one of the most important sources of competitive advantage for all countries. The development of entrepreneurship has important benefits, both economically and socially. The relevance of entrepreneurship for national economy is expressed by Michael Porter “invention and entrepreneurship are at the heart of national advantage” [1]. This research paper aims to present the challenges of entrepreneurship in Romania in the context of smart specialization process as basis for the next...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

WOMEN ON BOARDS AND THEIR PATH TO THE TOP: EVIDENCE FROM LATVIA

(STEF92 Technology, 2019, E. Velinov)

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The paper tries to research female career paths to the top in Latvian public and private companies for the period of 2017-2018. The study methodology is based on qualitative research from top Latvian companies and particularly revealing of factors, which affect directly and indirectly women career trajectory in selected Latvian companies. In the paper are applied contemporary theories on gender diversity and other women studies streams. The study suggest that Latvia is the country with highest number of females in...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

THE SECURITY OF INTERNAL CONTROL AND OF THE AUDIT FROM THE PERSPECTIVE OF CORPORATE GOVERNANCE

(STEF92 Technology, 2019, I. Riza, A. Dinca, S. M. Troi)

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Implåmåntation of thå intårnal control syståm within thå organization with thå support of thå intårnal audit is carriåd out as a long lasting procåss of high råsponsibility and it can bå accomplishåd through thå full involvåmånt of thå pårsons within thå organization but it remains thå råsponsibility of thåmanagår. Basåd on thå information providåd by thå audit and thå managårial intårnal control, thå managåmånt of thå organization has thå opportunity to strångthån its managårial dåcisions rågarding thå activity p...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

SELF-ADAPTING ALGORITHMS: ENHANCING ORGANIZATION CAPABILITY

(STEF92 Technology, 2019, I. Kazina, R. Kopitov)

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A new approach, which ensures the obtainment of an objective conclusion about the state of the enterprise at the current time, is proposed. The peculiarity of the approach is the presence of an algorithm, which ensures not only the transformation of numerous performance standards into the specific measures of efficiency, but also the implementation of the transition from a variety of traditional models to a unique method. Thus, the conditions for the adoption of the management system that is capable of organizing ...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

STORYTELLING TECHNOLOGY APPLICATION IN FMCG GOODS BRANDING IN THE RUSSIAN MARKET

(STEF92 Technology, 2019, I. S. Samoylenko, A. Y. Ladogina, V. V. Golovina, N. A. Razina, E. V. Petushkova)

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The paper deals with the peculiarities of using the storytelling technology in the FMCG products branding as one of the techniques for value-oriented emotioning, i.e. purposeful formation of consumer’s emotional response [1]. The study of this aspect in branding is especially relevant today because in a highly competitive environment and with a lot of messages with similar rational arguments, it is difficult to achieve an impassioned and emotional response to the branded goods and to form a differentiated offer. T...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

COMPARATIVE ANALYSIS OF THE CONCENTRATION DEGREE OF INSURANCE, TELECOM AND FOOD RETAIL SECTORS. ROMANIA VERSUS EU.

(STEF92 Technology, 2019, M. Busu)

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In this paper we aim to analyze the degree of concentration of some of the key sectors in Romania, taking into account not only the picture at national level, but also the structure of those markets compared to the Member States of the European Union. Based on the available information, certain data analysis is made taking into account both the market shares of the enterprises in the sector and the number of active competitors, turnover or output, while the economic approach might not be homogeneous from one secto...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ENHANCING VOCATIONAL REHABILITATION TO MEET LABOUR MARKET DEMANDS: PERSPECTIVE OF LATVIA

(STEF92 Technology, 2019, Z. Oborenko, B. Rivza, M. Zivitere, E. Konstantinova)

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The employment of people with disabilities is a key element of social inclusion and economic independence. Due to the decline in the working-age population in Latvia and taking into account the forecasted labour shortage in the coming years, people with disabilities should be recognized as a valuable resource in the job market. Professional programmes of rehabilitation plays an important role in the inclusion of people with disabilities in the labour market according to their needs and in line with the demands of ...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

OPEN INNOVATION IN AGRO-FOOD CLUSTERS IN ROMANIA

(STEF92 Technology, 2019, V. M. Muraru, O. D. Cristea, S. L. Muraru, A. Dulgheru, B. Berevoianu)

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Open innovation is a new paradigm for the development of agribusiness in Romania and the Danube macro-region. Studies on agro-food chains and clusters are still scarce. In the Romanian agro-food sector, 7 regional and cross-regional clusters are very active. This study aims to present the state of the art on open innovation in agribusiness in Romania, identifying how it is adopted, the role of clusters and the factors that influence this process, a collaborative platform for agro-food clusters and their members an...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

5 G DEVELOPMENT SCENARIOUS FOR LATVIA BY USING AHP METHOD

(STEF92 Technology, 2019, B. Rivza, P. Rivza, J. Simule, G. Grinberga-Zalite)

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The introduction of 5G technologies is urgent for any EU Member State, including Latvia that has begun making preparations for introducing such technologies. In Latvia, mobile communication operators have begun installing 5G base stations, and several hundreds of them have been put into service. The clients of LMT and Tele2 could start using the fifth generation network or 5 G as early as next year. A survey of mobile communication users revealed that 99% of the respondents believed that transition from 4 G to 5 G...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

THE IMPORTANCE OF FORECASTING IN BUSINESS DECISION-MAKING PROCESS - ROMANIAN MASS MEDIA INDUSTRY CASE

(STEF92 Technology, 2019, Marinescu F. M.)

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Accurate data and information about competition, about market trends and about consumers’ needs and habits are essentials for any business company based on profit and efficiency objectives. Forecasting is a decision-making tool used to assess the economic trends and to allow business owners to benefit or to counteract them, in essence, to prepare business owners and management to act instead of react to conditions. This paper aim to reveal the importance of forecasting in decision-making process - with emphasis on...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

EXTERNAL AUDITOR’S ROLE IN CORPORATE GOVERNANCE QUALITY AND REDUCING INFORMATION ASYMMETRY

(STEF92 Technology, 2019, D. DELIU)

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“The focus on efficient corporate governance has expanded exponentially over the last two decades, corporate governance reform now becoming a key global issue. Not only do factors such as the increasing globalisation of financial markets, the growth in multinational corporations and regional economic developments motivate the need for good corporate governance, but the recent spate of large corporate collapses clearly signals the urgency for significant improvements not only in corporate accountability, but also i...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

CONSUMPTION OF FISH AND SEA PRODUCTS IN LATVIA

(STEF92 Technology, 2019, I. Biuksane)

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Fish is not only a significant part of aquatic ecosystem, but also a delicious and valuable product, in addition, a rich source of protein, and an important source of subsistence for fisheries men. In Latvia, there are long standing fishing, fish breeding and culinary traditions, simultaneously playing a significant role in the social and economic development of Latvia and establishment of its cultural and historical heritage. Nowadays competitiveness of companies is determined by their ability to understand consu...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

AN ANALYTICAL OVERVIEW OF LEASING OF TALENTED EMPLOYEES

(STEF92 Technology, 2019, J. Coculova, and L. Tomcikova,)

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The paper deals with the issue of outsourcing of talented employee recruitment process, in particular the personnel leasing. Outsourcing of employee recruitment process means recruitment through an external company. Given that the use of personnel leasing is becoming popular, the research was carried out to find out what is the situation like in Slovak companies. The aim of the research was to find statistically significant differences in the perception of working conditions by talented employees, who are internal...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

FACTORIAL ANALYSIS OF THE IMPACT OF CLUSTERS RELATIONS ON PERFORMANCE IN THE NORTH-WEST REGION OF ROMANIA

(STEF92 Technology, 2019, A. N.Pop, C. M. Radulescu, G. Boca, G. Rus, I. Rus)

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The present paper aims to highlight the existing links within the clusters for development at regional, national and international level, defining the human resource. In this research we set off from a series of assumptions that organizational expectations are related to the involvement of human capital and the factors leading to economic development. In order to achieve this objective, surveys have been carried out within the clusters in the North-West region of Romania with more than 350 members and complex orga...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

GENERATION Z: PRIORITIES OF COMPUTER SCIENCE STUDENTS

(STEF92 Technology, 2019, M. Zaklasnik, Z. Videcka, A. Cebakova, A. Putnova)

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The third decade of this century will see transformations resulting from several technological, climatic, and social changes. The labour market will be entered by people born at the turn of the millennium. Being known as Generation Z, they are rather specific in many respects. With opportunities to study abroad, their language skills are at a very good level and they have no problems employing the new advanced technologies. The life values and priorities of this generation will help form the future in each country...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

IS THERE A RELATIONSHIP BETWEEN FIRM SIZE AND FIRM GROWTH FOR PIG BREEDING SECTOR IN THE CZECH REPUBLIC?

(STEF92 Technology, 2019, R. Fiala, V. Hedija)

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This article deals with the investigation of the relationship between firm size and firm growth for the firms from the subsector of pig breeding (0146 according to NACE classification), which are located in the Czech Republic. The paper aims to examine the validity of Gibrat’s law (Law of proportionate effect) which is devoted to size-growth link, in this subsector. Gibrat’s law states that growth of a firm is a random effect independent of firm size. We investigate the link during the years 2010 to 2016. The anal...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

THE COUNTRYSIDE BUSINESS. A RADIOGRAPHY OF RURAL ENTREPRENEURSHIP IN THE BUCOVINA REGION OF ROMANIA IN THE CONTEXT OF INCREASED MIGRATION

(STEF92 Technology, 2019, Paul-Panfil I., A. Bucaciuc, C. E. Chasovschi, G. Prelipcean, C. E. Nastase)

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Romania of the year 2019 crosses the largest exodus in its history and we are not talking about the village-city mobility but directly about international migration. At the same time, in the popular culture, Romanians are not known to be big entrepreneurs. They innovate, are spontaneous, have many ideas, but entrepreneurship is not a trait that characterizes us as people. Also, the working population migrates massively, which does not encourage the development of rural areas. This paper aims to analyze and radiogr...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

PAPER CONTEMPORARY APPROACH IN ORGANIZINGSTATE-OWNED COMPANY: EVIDENCE FROMSERBIAN RAILWAYS INFRASTRUCTURE MANAGER

(STEF92 Technology, 2019, E. Velinov, V. Vassilev)

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The paper aim is an attempt to analyses the status quo of the stated-owned company Serbian railways infrastructure in terms of strategic development and particularly goal-setting advancement. Paper’s method is based on contemporary streams in management of stated-own enterprises and specifically alternative models of organizing relatively rigid organizations. The study examines and it shows that there is much work to be done to bring the system of objectives into a position that enable and ensure a sufficiently hi...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

PERSONNEL REMOTE MANAGEMENT – ADVANTAGES AND DISADVANTAGES

(STEF92 Technology, 2019, S. Blumberga, T. Pylinskaya)

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Management is the oldest area of human activity, which exists as long as people live and as long as they work in communities. In modern society, a new type of management has emerged - remote or distance management of employees. There can be several reasons for spread of remote management: the highest possible costs for an employee permanently present in an office, such as renting an office space and the associated costs of maintaining working places, or the type of activity of the organization that implies the mai...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ALGORITHMS OF MANAGEMENT OF FULL-SCALE ORGANISATION PROTECTION

(STEF92 Technology, 2019, D. Kelsina, R. Kopitov, A. Mamedrzayev)

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The present paper is dedicated to investigation of the business protection technologies from the perspective of security facilities at multiple levels of the organisation development. Objective instruments that allow to ascertain causes of the organisation disruption and to develop a system of countermeasures act in the capacity of such resources. We offer a new method of assessment of the security service level of readiness to perform their duties in the conditions of changes introduced within the organisation. I...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

DETERMINANTS OF SUCCESS IN BUILDING THE IMAGE AND REPUTATION OF THE COMPANY BASED ON THE EXAMPLE OF THE LARGEST POLISH BANK

(STEF92 Technology, 2019, D. Szwajca)

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Increasing competition mean that the importance of the company's intangible assets, such as image and reputation, is growing. Image and reputation are categories often identified with each other, but there are significant differences between them. An image is a set of ideas and associations about the company created in the minds of the audience, while reputation is the opinion of the company and its activities, arising as a result of indirect and direct contacts with stakeholders. Building both, image and reputati...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

MODEL OF BALANCED SCORECARD – EX-ANTE AND EX-POST DECISION MAKING

(STEF92 Technology, 2019, F. Hocman, K. J. Bognarova)

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Kaplan and Norton developed the Balanced Scorecard (BSC) model to complement and develop traditional financial performance indicators for the organization. According to a Fortune survey, about 60% of the 1,000 selected US companies have BSC experience, including international corporations (KPMG, Peat Marwick, Allstate Insurance, and AT&T). The scorecard contains a diverse set of performance measures, including financial performance, customer relations, internal business processes, and learning and growth. Advocate...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

INFLUENCE OF DETERMINANT FACTORS OF INNOVATION PROCESS ON THE PERFORMANCE IN TELECOMMUNICATION COMPANIES

(STEF92 Technology, 2019, C. M. Radulescu, I. Rus, R. Toader, D. Ighian, A. N. Pop)

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The telecommunications industry is a sector that is developing at a fast pace, in a particularly strong competitive environment. Innovation is a key process in this sector being one of the most important factors ensuring the competitiveness of companies. The analysis of the components that are evaluating the performances of the telecommunication companies as a result of the adoption of the innovations enables the creation of strategic models that can lead to important competitive advantages with the effect of incr...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

GDPR COMPLIANT METHODS OF DATA PROTECTION

(STEF92 Technology, 2019, T. Pikulik, P. Starchon)

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(CRM, Customer Relationship Management) and solutions for data storage that are usually set and implemented by their headquarters. Need to maintain large stores of data and personal data not excluded are managed by IT, multiple-used in terms of time and aim by analytics (DA, Data Analytics) - e.g. for profiling, data mining, segmentation and other specialists (PDPs, Personal Data Protection Specialists / DPO, Data Protection Officer etc.), performed and controlled by internal controlling department (BI, Business I...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

OPERATIONAL AND FINANCIAL EFFECTIVENESS AS AN INDICATOR OF ENTERPRISE'S SPECIFIC RISK

(STEF92 Technology, 2019, A. Michalak)

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Specific risk of a particular enterprise consists of a risk resulting from the industry, that the enterprise operates in, as well as of a risk resulting from internal specificity of the enterprise. The objective of this paper is to propose author’s method to translate the operational and financial effectiveness assessment into a number, which would reflect a specific risk premium. The paper assumes that specific risk in the enterprise composes of an operational and financial risk, which are a derivative of the eff...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ADVERTISING ON SOCIAL NETWORKS FROM THE PERSPECTIVE OF Y AND Z GENERATION STUDENTS

(STEF92 Technology, 2019, S. C. Supekova)

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The second decade of the 21st century is characterized by a boom in digitization and digital transformations. Social networks are a digital phenomenon of the last decade. Social networks are becoming an important medium for business marketing, especially for their promotion and advertising. At the same time, it should be emphasized that this channel is important in many ways, not only as a source of information, but as a means and interpersonal communication. The article presents research we conducted through an e...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

CREATING AN INFORMATION MODEL OF A BUSINESS OBJECT IN THE KNOWLEDGE MANAGEMENT SYSTEM: METHODS AND TOOLS, TECHNOLOGIES

(STEF92 Technology, 2019, O. Ruzakova, V. Pleschev, V. Dikareva)

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This article deals with the development of knowledge management theory. The relevance of the article is due, in fact, to the powerful development of the digital information economy and its impact on all areas of the state’s economy. The purpose of the article is to develop theoretical statements about the knowledge management system as a component of the enterprise management system as a whole. Issues related to the design of knowledge management systems, including descriptions of various methods, technologies and...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ASSESSMENT OF THE CONSTRUCTION SECTOR IN THE CZECH REPUBLIC BASED ON SELECTED INDICATORS OF CORPORATE SOCIAL RESPONSIBILITY

(STEF92 Technology, 2019, S. Cincalova, J. Jansky, M. Palat)

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The paper focuses on the construction industry and its analysis from the economic-statistical perspective. Construction is a specialized economic sector that provides construction, maintenance, modernization, reconstruction and demolition of building structures. The aim of the paper is to evaluate the development of construction companies in 2010 and 2014, which are years after the crisis. The statistical data of all construction enterprises were processed for the above years using the Albertina database. In 2010,...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

SUPPORTING ENTREPRENEURSHIP THROUGH NATIONAL PROGRAMS. CASE STUDY START-UP NATION ROMANIA

(STEF92 Technology, 2019, G. Popescu, M. C. Diaconeasa, A. Zaharia)

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Small and medium sized enterprises (SME) have an important role in developing the economies of each country in the world, no matter their domain of activity. In Romania, the number of such enterprises is significantly smaller than in other EU countries, as official Eurostat (2018) statistics prove. In this case, the Romanian authorities’ decision of supporting the creation of new SME’s through a four-year program is praiseworthy. While the main idea of such a program is to offer the beneficiaries at least a part o...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

BUSINESS ENTERPRISE’S CORPORATE SOCIAL RESPONSIBILITY AND MOTIVATION FOR ENGAGEMENT IN CHARITY VIA A PORTAL OF A CHARITY ORGANIZATION

(STEF92 Technology, 2019, S. Blumberga, Z. Karele)

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Starting from 2018, the tax benefits for donating legal entitiesand private persons have been reduced considerably in Latvia, and the previous research suggests that the income of the non-governmental organizations mainly consists of donations made by legal entities. This study investigates the donating legal entities of the largest charity organization in Latvia for the purpose of finding out the donors’ understanding of corporate social responsibility (CSR) and their motivation for engagement in charity, in orde...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

TOURISM VALORIZATION OF ROMANIAN CRAFTS AND TRADITIONS - OPPORTUNITY TO DEVELOP THE SOCIAL ECONOMY IN THE CONTEXT OF THE LARGEST MIGRATION IN THE HISTORY OF ROMANIA

(STEF92 Technology, 2019, Paul-Panfil I., A. Bucaciuc, C. E. Chasovschi, A. Albu)

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The cultural heritage of the Romanians has often been highlighted internationally, being part of the country's brand, regardless if it's about traditions, crafts or built heritage. At the same time, Romania is an important tourist destination although it is difficult to say whether the long-term development strategy will ever make tourism a national priority. However, and in the absence of an integrated strategy, the country has several strong tourist destinations, and Bucovina region is one of them, but that is r...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

IMPACT OF BUSINESS ACTIVITY AND LOCATION ON SELECTING FREELANCERS FOR DIFFERENT JOB TYPES

(STEF92 Technology, 2019, A. G. Zunac, K. Buntak, S. Zlatic)

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Business externalization is a common concept in HR management and freelancing is one of the aspects of independent employment. In the past, many authors defined the area of freelancing in media, artistic and creative work, however, contemporary sources note that the area is much broader and changes rapidly. The present study aims to determine the status of freelancing in Croatia. The starting point of this research was to find out whether freelancers have the same opportunity as in other business communities, and ...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

KNOWLEDGE ECONOMY AND THE HUMAN RESOURCES IN THE ECONOMIC SECTOR OF COMMERCE OF THE REPUBLIC OF BULGARIA

(STEF92 Technology, 2019, I. Nikolova)

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The advance in information and communication technologies as well as globalisation processes create prerequisites for a transition to knowledge economy in which human resources as knowledge carriers and an element of intellectual capital function as an engine of economic development. The aim of this article is to study the changes in the human resources in the economic sector of commerce of the Republic of Bulgaria in the situation of a transition to knowledge economy for the period 2008-2016. When examining the c...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

PROMOTING SCIENTIFIC EDUCATION THROUGH SOCIAL MEDIA FOR GENERATION Z: THE CASE OF CIVIC ENGAGEMENT

(STEF92 Technology, 2019, S. G. Toma, A. Stoica, P. Marinescu)

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The purposes of the article were to illustrate how scientific education can be promoted through social media for generation Z in relation with civic engagement and to exemplify the case of a Romanian association involved in this type of activity. The research methodology was based on a quantitative method and a study case. The paper showed that social media represents a useful tool to promote scientific education within specific categories of people. Also, it demonstrated that, as science is part of a complex poli...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ENTERPRISE STRATEGIC MANAGEMENT – INSTITUTIONAL CONTEXT AND INCREASING THE ENTERPRISE PERFORMANCE

(STEF92 Technology, 2019, V. Zathurecky, P. Marinic)

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Strategic business management has become a common management method. Yet views about the impact on business performance are inconsistent and dispersed among different business disciplines. We proceed from the premise that the benefits that enterprises can gain from a high-quality strategic business management depends mainly on institutional conditions in their home environment. Based on the research made as a part of ROSTAPO international project focused on competitiveness of small and medium-sized enterprises by ...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ALGORITHMS OF THE COMPANY'S LOYAL MAINTENANCE

(STEF92 Technology, 2019, D. Kelsina, R. Kopitov)

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A new approach to measuring multi-user loyalty is proposed. This approach allows ensuring the development of the company in the long term. An effective development scenario is implemented on the basis of the consistent identification of the causes of mistrust on the part of potential participants in the company. Many typical offers by loyalty program developers contradict with the negative feedback from their users regarding the low effectiveness of their implemented tools. That is why a company shall have at its ...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

SOCIAL ENTERPRISE MODELS IN VIETNAM

(STEF92 Technology, 2019, V. T. Pham, L. Nguyen)

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enterprises have recently been attracting attention and participation of various stakeholders in the country. The combined efforts and engagement create an emerging multi-stakeholder ecosystem that constitutes a supportive environment for the development of social enterprise in Vietnam. Investigating the models of Vietnamese social enterprises is important to understand their nature development and shape supporting policies for further development. In this paper, four broad models of social enterprise that can be ...

SOCIAL SCIENCES: Section Business and Management2019
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