Scholarly record

BUSINESS ENTERPRISEВ’S CORPORATE SOCIAL RESPONSIBILITY AND MOTIVATION FOR ENGAGEMENT IN CHARITY VIA A PORTAL OF A CHARITY ORGANIZATION

S. Blumberga, Z. Karele

Abstract

Starting from 2018, the tax benefits for donating legal entitiesand private persons have been reduced considerably in Latvia, and the previous research suggests that the income of the non-governmental organizations mainly consists of donations made by legal entities. This study investigates the donating legal entities of the largest charity organization in Latvia for the purpose of finding out the donorsВ’ understanding of corporate social responsibility (CSR) and their motivation for engagement in charity, in order to find out what else, apart from tax benefits, motivates the business enterprises to engage in charity.In the scope of the research, the authors conducted a survey among the donating business enterprises in order to find out their knowledge about CSR, its manifestations within the enterprise, the motivation for donating money via the particular charity portal and engagement in charity in general. An issue with regard to the conduct of the study is the reachability of management of the business enterprises.It has been found out in the research that an absolute majority of business enterprises perform socially responsible activities in their operation, but most of them do not know about CSR and are not aware of the advantages it may provide. It has also been found out that there is a correlation between the knowledge of donating business enterprises about CSR and their motivation for engagement in charity.The results of the study show that it is necessary to educate legal entities about the benefits from the implementation of CSR because, as a result, there are only benefits from the employees of the business enterprise and the community. The most considerable benefits from this research will be for the NGOs.Knowing the motivation of business enterprises for making donations will enable them to make additional donations, thus reducing the potential losses occurring due to the changes in the legislation.

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