Scholarly record

BRAND POSITIONING AND SELF-BRANDING. THE WAY TO A SUCCESSFUL BUSINESS AND A GROWING DIGITAL ECONOMY

C. NICULESCU-CIOCAN, I. STOICA, A. V. RADU

Abstract

Branding is an easier and spreading method in a short time in the purpose to create and consolidate an image based on the information launched to the individuals. This article describes how to create a perfect branding using segmentation and creating profiles. Also, in the same important category, the self-branding is considered to be more efficient to a business than the brand of the business itself. Nowadays, the new technologies and online tools have been accompanied by the mobile apps which are becoming more and more efficient. Every person and every business needs to have a brand communication process, no matter the industry and has great advantages in using it. The article is addressed to whom may concern new trends in brand communication and self-branding process, with great wish to improve solving tasks and making easy working with individuals and any other kind of public or participants no matter the age. The networking and the higher quality of the content can be an expected result and even more benefit is to try implementing those new trends, tailored on the situation. The higher is the customising in the branding process, the better are the results. Further results is implement an interdisciplinary approach by combining different business and economics new trends, methods, technologies and tools with the branding process based on the digital and information society.

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