Search publications

Search SSA Library records by title, author, DOI, keyword, year, proceedings title and scientific area.

SOCIAL SCIENCES: Section Psychology and Psychiatry2025

DYING TO BUY HIGH STATUS BRANDS: BANNER ADS DESIGNED WITH REMINDERS OF DEATH INFLUENCE BRAND CHOICE IN ONLINE SHOPPING DESPITE BANNER BLINDNESS

Rene Holl · Proceedings of 12th SWS International Scientific Conference on Social Sciences - ISCSS 2025

View record

ART & HUMANITIES: Section Language and Liguistics2025

THE EMOTIONAL-PRAGMATIC FUNCTIONS OF CONCEPTUAL METAPHOR AND COLLOCATIONS IN TELEVISION ADVERTISEMENTS OF A RETAIL CHAIN

Zuzana KovГЎcovГЎ, Dominika BednГЎrikovГЎ · Proceedings of 12th SWS International Scientific Conference on Arts And Humanities - ISCAH 2025

DOIpragmalinguistics television advertising discourse COOP Jednota's advertisements polycode texts persuasiveness conceptual metaphor+1 keywords

View record

SOCIAL SCIENCES: Section Business and Management2023

AN ANALYSIS OF THE COMPETITION IN THE TV SECTOR IN ROMANIA

Cristian Busu, Mihail Busu, Oana Turcu, Cristian Brancu · Proceedings of 10th SWS International Scientific Conference on Social Sciences - ISCSS 2023

DOICompetition television media industry market dynamics technological advancements digitalization audience fragmentation+3 keywords

View record

ART & HUMANITIES: Section Language & Linguistics2023

CHINESE ADVERTISING SLOGANS ON COVID-19 VACCINATION IN THE LIGHT OF LINGUOCOGNITIVE ANALYSIS

Aryuna G. Ivanova, Svetlana A. Burikova, Irina V. Smirnova, Svetlana D. Clemente-Smirnova · Proceedings of 10th SWS International Scientific Conference on Arts And Humanities - ISCAH 2023

DOIadvertising slogan semiotic and pragmatic analysis connotative and denotative meaning polysemiotic slogan

View record

ART & HUMANITIES: Section Language & Linguistics2023

GENDERED COMMUNICATION AND MANIPULATION: A COMPARATIVE ANALYSIS OF FEMALE SPEECH IN THE ADVERTISING INDUSTRY

Elena N. Malyuga, Anna A. Khaperstkova · Proceedings of 10th SWS International Scientific Conference on Arts And Humanities - ISCAH 2023

DOIgendered communication advertising discourse manipulative strategies professional communication female speech

View record

ART & HUMANITIES: Section Language & Linguistics2023

STYLISTIC DEVICES IN FASHION ADVERTISEMENTS AS MANIPULATIVE MEANS

Svetlana A. Burikova, Aryuna G. Ivanova, Indiana I. Kazieva, Irina V. Smirnova · Proceedings of 10th SWS International Scientific Conference on Arts And Humanities - ISCAH 2023

DOImanipulation stylistic devices fashion advertising semantic analysis

View record

SOCIAL SCIENCES: Section Sociology, Social Work and Digital Learning Innovations2021

THE FAMILY IN THE CONTEXT OF MODERN ADVERTISING: FEATURES OF IMAGE CONSTRUCTION

Alexandra Timokhovich, Tsvetana Filenko, Agata Filenko · 8th SWS International Scientific Conference on Social Sciences - ISCSS 2021

DOIadvertising image perception influence family

View record

SOCIAL SCIENCES: Section Business and Management2019

ADVERTISING ON SOCIAL NETWORKS FROM THE PERSPECTIVE OF Y AND Z GENERATION STUDENTS

S. C. Supekova · 6th SWS International Scientific Conference on Social Sciences ISCSS 2019

DOImarketing social networks advertising students generation Y generation Z

View record

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2019

LEGISLATION AND ETHICAL SELF-REGULATION OF PRODUCT PLACEMENT

B. Chorvatova, T. Pikulik, P. Starchon · 6th SWS International Scientific Conference on Social Sciences ISCSS 2019

DOIproduct placement product placement regulation product legislation and policy ethical product placement advertising in movies

View record

SOCIAL SCIENCES: Section Sociology, Social Work and Digital Learning Innovations2019

PROVOCATIONS IN ADVERTISING: SOCIAL PRECURSORS AND IMPLICATIONS

S. Tumskiy · 6th SWS International Scientific Conference on Social Sciences ISCSS 2019

DOIadvertising postmodernity creolized texts provocation emotional impact

View record

SOCIAL SCIENCES: Section Sociology, Social Work and Digital Learning Innovations2019

TENTATIVE CONCLUSIONS REGARDING THE ASCENSION OF COMMUNITY SUPPORTED AGRICULTURE IN ROMANIA

M. Cernicova-Buca · 6th SWS International Scientific Conference on Social Sciences ISCSS 2019

DOIethical consumption community supported agriculture UN Decade of Family Farming solidarity В‘no logoВ’ advertising

View record

ART & HUMANITIES: Section Language & Linguistics2019

THE PHENOMENON OF PUN IN PUBLIC SERVICE ADVERTISING

A. Litvinov, E. Kizyan, O. Beletskaya · 6th International Scientific Conference on Social Sciences and Arts SGEM 2019

DOIpublic service advertising pun perlocutionary effect

View record

ART & HUMANITIES: Section Medieval & Renaissance Studies2018

ADVERTISING AS SPECIFIC DISCOURSE TYPE: ONTOLOGY AND FUNCTIONAL PRAGMATICS

Svetlana Ledeneva · 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

DOIadvertising discourse functional linguistics pragmatics language system

View record

SOCIAL SCIENCES: Section Business and Management2018

ANALYSIS OF THE IMPACT OF SELECTED FORMS OF ADVERTISING OF AUTOMOBILE COMPANIES ON SLOVAK CONSUMERS

J.Gburova, R. Bacik · 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

DOImarketing communication automotive industry advertising consumer competition competition.

View record

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2018

ANTHROPOMORPHIC BRAND PRESENTERS: THE HOG AND THE STAG IN ROMANIAN ADVERTISING

Mariana Cernicova-Buca · 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

DOIbrand advertising social media promotional continuity anthropomorphic animals

View record

ART & HUMANITIES: Section Language & Linguistics2018

CREATIVE POTENTIAL OF RUSSIAN WORD-FORMATION SYSTEM

Tatyana Shchuklina, K. Amirkhanova · 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

DOIword-coinage word-formation creativity expressiveness advertising occasionalisms advertising discourse advertising discourse.

View record

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2018

CULTURAL TOURISM IN EGYPT. MOBILE APPLICATION AS ADVERTISING COMPONENT

Mirela-Catrinel C. Voicu · 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

DOImobile app tourism marketing online mobile marketing

View record

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2018

DIGITAL TRANSFORMATIONS ON THE ADVERTISING MARKET IN RUSSIA

N. Trubnikova · 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

DOImarketing communications Internet technologies digital drivers new media advertising market advertising market.

View record

ART & HUMANITIES: Section Language & Linguistics2018

FUNCTIONAL PROPERTIES OF RUSSIAN ADVERTISING AS THE BASIS FOR DETERMINING ITS LINGUISTIC STATUS

Svetlana Ledeneva · 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

DOIadvertising media discourse functional properties linguistic status rhetoric efficiency

View record

ART & HUMANITIES: Section Medieval & Renaissance Studies2018

LINGUACULTURAL STUDIES OF ADVERTISING SLOGANS AND THEIR SIGNIFICANCE FOR LINGUISTIC IDENTITY

E. N. Malyuga, A. Radyuk, A. S. Tsagolova · 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

DOIadvertising discourse national varieties of the English language linguacultural identity communicative-pragmatic characteristics

View record