Scholarly record
STYLISTIC DEVICES IN FASHION ADVERTISEMENTS AS MANIPULATIVE MEANS
Abstract
The article discusses the complex character of manipulative potential of stylistic devices in English and Italian fashion advertisements. By conducting semantic analysis, it was found out that positive and negative connotations, denotative and connotative meanings have a certain persuasive effect on the audience. Materials consist of 250 fashion advertisements in English and 250 in Italian derived from Vogue, Elle and Cosmopolitan online magazines issued September 2022-January 2023. The work relies on descriptive method to investigate the function of stylistic devices as manipulative means; the quantitative method to draw a parallel between the English and Italian and the comparative method to compare the results in English and Italian. The main conclusion of this research is that studied stylistic devices, positive and negative connotations, denotative and connotative meanings can be considered as techniques of verbal manipulation. The classification and functions of stylistic and semantic techniques in the process of verbal manipulation are presented as the final outcome of this research.
Publication Impact Profile
- Captures
- Mendeley - Readers: 2
- Mendeley - Readers: 1
Publication details
References8
Akopova, A. S. (2023). Euphemism construction in English: thematic classification and statistical analysis. Issues of Applied Linguistics, 50, 28-51. DOI: 10.25076/vpl.50.02
Bezrukov, V. A., & Shachkova, I.Yu. (2023). Manipulations with objects in an altered state of consciousness and their nomination in stage remarks (on the material of the English language). Issues of Applied Linguistics, 50, 52-73. DOI: 10.25076/vpl.50.03
Dubrovskaya, T. V., & Yuskaeva, E. I. (2022). Language aggression in virtual professional communities. Training, Language and Culture, 6(4), 62-72. DOI: 10.22363/2521-442X-2022-6-4-62-72
Litvinova, A. V., & Larina, T. V. (2023). Mitigation tools and politeness strategies in invitation refusals: American and Russian communicative cultures. Training, Language and Culture, 7(1), 116-130. DOI: 10.22363/2521-442X-2023-7-1-116-130
Malyuga E.N. The expressive function of colloquialisms in professional discourse: The linguopragmatic aspect / E3S Web of Conferences, в„– 284, Article 08012, 2021, p. 10.
Malyuga, E. N., & Akopova, A. S. (2021). Precedence-setting tokens: Issues of classification and functional attribution. Training, Language and Culture, 5(4), 65-76. DOI: 10.22363/2521-442X-2021-5-4-65-76
Malyuga, E. N., & McCarthy, M. (2020). Non-minimal response tokens in English and Russian professional discourse: A comparative study. Voprosy Jazykoznanija, 4, 70- 86. DOI: 10.31857/0373-658X.2020.4.70-86
Malyuga, E. N., Orlova, S. N. (2016, July 4-6). Teaching professional English terminology to students of economic universities. In Proceedings of the 8th International Conference on Education and New Learning Technologies (pp. 7236-7241). IATED.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.