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THE FAMILY IN THE CONTEXT OF MODERN ADVERTISING: FEATURES OF IMAGE CONSTRUCTION

Alexandra Timokhovich, Tsvetana Filenko, Agata Filenko

First published: 2021https://doi.org/10.35603/sws.iscss.2021/s07.26View metrics

Abstract

The article deals with the impact of advertising communication on the consumers' mind. The article presents the results of a study focused on the features of constructing the image of the family in advertising. Advertising has a strong impact on large seg

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Publication details

Title
THE FAMILY IN THE CONTEXT OF MODERN ADVERTISING: FEATURES OF IMAGE CONSTRUCTION
Authors
Alexandra Timokhovich, Tsvetana Filenko, Agata Filenko
Proceedings
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publisher
SGEM World Science
Year
2021
Pages
273-280
SWS Citekey
Timokhovich20217273280
ISSN
2682-9959
ISBN
978-3-903438-00-2
Language
en
Publication type
Proceedings Paper
Keywords
advertisingimageperceptioninfluencefamily
References12

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  5. Ismailova M.A. Psychology of Advertising Activity. Russia, Dashkov and K, 240 p., 2015.

  6. Ivanov A. Advertising: Playing on Emotions. Russia, Alpina Publisher, 256 p., 2018.

  7. Ledin P., Machin D. Doing Visual Analysis. From Theory to Practice. USA, SAGE Publ., 216 p., 2018.

  8. Markova E.V. Psychology of Advertising. Russia, Forum, 152 p., 2021.

  9. Mogaji E. Introduction to Advertising. Understanding and Managing the Advertising Process. UK, Routledge, 308 p., 2021.

  10. Taylor S., Workman L. Cognitive Psychology. The Basics. UK, Routledge, 240 p., 2021.

  11. Timokhovich A.N. Creative Planning of Advertising. Russia, State University of Management, 110 p., 2018.

  12. Zawisza-Riley M. Advertising, Gender and Society. A Psychological Perspective. UK, Routledge, 230 p., 2019.

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