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The metalinguistic project launched at Kazan Federal University is aimed at solving the actual problem of complex informatization of Russian linguistics in general and Russian lexicography in particular, as well as at creation of optimal conditions for the elaboration of various types of language references (dictionaries). The most perspective and effective direction of information support for linguistics is the creation of comprehensive corpora which provide the possibility to accumulate, optimally structure, rep...

The article addresses the issue of implementation of innovative technologies in the field of language-and-humanities education offered to the technical degree students, as well as the new trends in education available to the young specialists of the 21st century. The new technologies and strategies of teaching a foreign language are offered and explained. The strategies tested in practice are demonstrated via five additional educational modules that are geared towards the educational (linguo-culturological) prepar...

The research purpose is to propose a model for developing the sociocultural competence of profession-oriented text translators as part of translator professional competence. For this purpose, an analysis was made of the specifics of sociocultural competence of profession-oriented text translators in order to redefine the concept of “sociocultural competence of profession-oriented text translators” and consider the content of the proposed model for forming this competence. Based on the cognitive approach, the a...

The article is devoted to the problem of prosodic interference in the situation of artificial (classroom) multilingualism which is characterized by interaction of three languages with different prosodic systems. The article reveals how intonational transfer of English special question manifests itself in the speech of students, the bilinguals of the Yakut and Russian languages, who learn English as a foreign language. The results of comparative analysis of English special question, produced by the Yakut-Russian bi...

This paper is a contribution to the discussion and analysis of irregular sentences in written language. Based on empirical evidence of written texts of Czech students, it deals with a description of various types of irregular sentences. This studyВ’s primary purpose is to explore which irregular sentence types can be recognised in the given context with a special emphasis put on the Theme-Rheme structuring of a discourse, as well as searching for reasons why irregular sentences occur in the text. The study utilize...

The articleВ’s focus is to evaluate language education in terms of formation of multilingualism as one of the factors of successful internationalization. The questions of language education are discussed in the article as well as the modern language policy of the Republic Sakha (Russia) has been considered and the activities implemented at the University level are evaluated. The research was conducted on the base of state policy documents analysis, reports on modern position of Russia in the international market o...

In the vocabulary of each language, there are such expressions that are actively used in communicating people in the form of generally accepted formulas for expressing greetings, farewells, gratitude, etc., and are of a traditional nature. Most of the works on speech clichГ©s are based on the analogy of stable complexes of a single language. Comparative studies of the funds of speech clichГ©s of different languages exist, but, as experience shows, the material of the stock of speech clichГ©s of one language is ins...

In terms of linguistic exploration, the language of advertising has been thoroughly studied. Advertising as a form of communication in contemporary societies is discussed in its social and cultural context which is inseparable from the language itself. Although the visual in advertising has gained the supremacy nowadays, the language still has the important part as far as the impact of the advertisementВ’s message on the consumers is concerned. Regarding that, the research objective in this textual analysis is to ...

Both now and always people use verbal aggressiveness to achieve personal, social and professional goals. There are a lot of examples of different methods, tactics, means and strategies of inter-professional communication within pragmalinguistic approach. Staff members are confronted increasingly with verbal aggressiveness. Aggression at the workplace may either be caused internally by colleagues or by external persons not belonging to the company: clients, visitors, suppliers. Aggression is a very strong emotion, ...

The aim of the Research: Nowadays all components of University undergraduate education must be revised due to the changes in the educational anthropocentric paradigm. These transformations leads to revision of the procedures for assessment of proficiency level of the students' competences. The existing assessment procedures do not give evidence of the dynamics of personal transformation of students; do not allow to identify the learners' level of compliance with the requirements of the educational standards. The a...

Role played by political communication is hard to overstate today. Issues of power and authority are discussed openly within any social order built on the principles of transparency and democracy. Hence, solutions to a number of political problems largely depend on the adequacy of their linguistic interpretation. As a genre of political discourse, election discourse represents a type of communication marked by a high level of manipulation due to a number of reasons. That is why is seems important to single out the...

The United Arab Emirates today is the country which demonstrates successful coexistence of different cultures, languages, traditions and religions. The unique situation in the region is characterized by linguistic diversity from one side and its fast development from the other. This article examines the peculiarities of the linguistic situation in the region in the historical perspective, as well as possible tendencies of its development are predicted. The key aspect of the topic is the study of the role and statu...

Diplomatic discourse as a specific type of discourse attracts the attention of many researchers because it quickly reflects global changes in the world community and constructs a special reality. It is obviously that in the era of global world conflicts the correct choice of words in international communication is crucial. The right words can help to solve conflict situations and make peaceful decisions. In another case, a careless word or violation of the rules of a diplomatic protocol and diplomatic ceremonial c...

The article tackles the problem of linguistic means that correlate to the cinematic art of montage. Within the research, we focus on linguistic means that make elements of narrative discourse look like a film. The author chiefly draws on Theory of Montage initially developed by N. Utilova and expanded upon by contemporary Russian linguists. The author also relies on the works of R. RichardsonВ’s В‘Literature and filmВ’ (1969), B. KawinВ’s В‘Telling it again and again. Repetition in literature and film.В’ (1972), J...

Linguopolitical personology is a relatively new field of Russian linguistics, which focuses on the phenomenon of professional linguistic personality in the political sphere. This research discipline helps reveal new facets of homo loquens and contributes to political communication studies, enabling to highlight its discursive and national specificity. The present article reports the results of an analytical review of recent papers on politicians' speech behavior. The objective of the review was to specify basic te...

Being a multidimensional and complex issue metaphor has been considered frequent in fiction but rare and even non-existent in official discourse by classical books on stylistics for many years. Though many researchers still describe official communication as unemotional different political and business leaders nowadays often use various language ways of making their speeches more expressive including such figure of speech as metaphor. The research analyzes the use of the metaphor in business discourse which is rev...

Within the framework of cognitive-discourse approach, the authors focus on the conceptual effects of metaphors used in commercial advertising for the sake of sales promotion. The article gives insights into the construction of pragmatically-orientated mental representations activated by metaphors as means of persuasion and entertaining the target audience. The authors chiefly draw on Text World Theory [1], [6], [7], [10], [11], [12] and Conceptual Blending Theory [5] because their heuristics can provide an adequat...

The theme chosen by us (in this case, learning French language by Russian students of Agro-Technological Institute and Environmental faculty of RUDN University, Moscow) should make an accent on cultural aspects of gardening helping students to solve their life and professional situation, to be integrated into the professional world community. The main theoretical position is the idea that the incorporation of historical and cultural aspects helps to form flexibility and tolerance, and at the same time, self-belief...

Mental lexicon is a complex system that reflects in a linguistic form the processes of cognition and structuring the surrounding reality. Mental lexicon can be represented in form of a multidimensional network; its structural units are nodes (fragments of information fixed in individual consciousness) and internodal connections (ways of these elementsВ’ interaction). Internodal connections can have different direction and diverse activation levels. The strongest connections are the semantic ones. They form semanti...

As a universal communication tool the English language plays a key role in consolidating and unifying the world community into a sole, integrated information superpower. Due to this phenomenon the English language is extending its geography and implementation areas which include business and interpersonal interaction along with further computerized integration of international relations among various countries worldwide. All these processes condition the inner changes in the language system structure itself, impac...

Changes related to the development of society are gradually reflected in language, primarily in its vocabulary. Vocabulary of a particular national language is not constant but it changes continuously – words, which are not used or are obsolete, are replaced by new words – terms – which are necessary to determine, designate and express precisely new objects and concepts of extralinguistic reality. New words are most commonly formed as denominations for new concepts and objects characteristic for particular b...

Last decades are characterized by an appeal to the text as a way of understanding the person, his aspirations, logic of thinking, value orientations. In this context, the study of the folklore texts, including a people's will, are seem to be extremely valuable. The resistance to its shape and lexical composition, as the content of the small genre is transmitted from generation to generation, respecting the original vocabulary and syntagmatics. The subject of this article is the names of air masses in the Russian a...

The study is devoted to the pragmatic meaning of environmental terms in French within texts on agricultural technologies. The intention to introduce neologisms has been analyzed and ways to update environmental terms in speech at different levels of communication have been discussed: in particular, within the expert community of specialists in agriculture (scientific publications); in communication of experts with decision-makers (administrative documents, reports, requests); in texts addressed to consumers (popul...

One of the urgent problems of modern linguistics is the question of how language picture of the world is reflected in the grammatical level. Traditionally, it is mainly discussed the issues related to lexical semantics. This content vocabulary plan serves as the material for the finding and further study the specific features of the national perception of the world, national thinking. The article throws light upon the omens with the structure of syncretic sentences (transition between simple and complex) in which ...

The notion of “concept” is currently widely used in linguistics (cognitive and psycholinguistics, theory of intercultural communication and sociolinguistics, etc). We ventured to investigate the ways the concepts ‘downshifting’, ‘travelling’, ‘space’ and ‘time’ are interpreted in the modern British fiction created by the female authors. At first, these concepts might seem incompatible and even antagonistic (belonging to either emotional sphere, to the abstract or philosophical stratums), but still thei...

Collocation extraction is a prominent task in natural language processing, its results are important in various areas of applied linguistics. The research focuses on a comparison between seven statistical measures based on the large Russian ruTenTen corpus. The paper examines the bigrams with a number of Russian high-frequency nouns that were extracted by the given measures. The analysis is organized in two ways. First, we ranked the lists of bigrams obtained by each measure and evaluated the results against the R...

In the paper two different models describing distribution and change of the linguistic information in some Indo-European communities are considered: nonlinear dynamic system model and the wave model described by system of the integral-differential equations. Within the frames of these models numerical research of distribution of the linguistic information has been carried in some Indo-European language community, including the initial stage of its formation. We take into consideration two main hypotheses: Anatolia...

In modern society, the trend toward the spiritual impoverishment of a person, indifference, lies is firmly established. Meanwhile, it is well known the word has a moral nature. As a consequence, the study of language units with the projection on the moral principle is associated with the idea of the necessity of strengthening the spiritual foundations of the modern person, of a native speaker. Language, in turn, determines a person belonging to a particular national culture, which is reflecting his mental and mora...

It is generally accepted that advertising is one of the fundamental issues, which plays an important role in a rapidly globalizing world. Numerous investigations have highlighted that advertising effects processual quality of language and means of communication. The evolution of media language and its peculiarity are determined by its important influence on the national language diversity affecting mainly material, spiritual, economic, political and social development of the society. The research of the advertisin...

The aim of our study was to reveal the relationship between visual perception of the painting during free viewing and the following verbalization of the perceived information. Eye movements were recorded while 30 subjects were looking at the classic painting of a genre scene, and then they were asked to compose coherent verbal description of this painting. Comparative analysis revealed strong correlation between distribution and duration of the gaze fixations during free viewing and the following narration. The mo...

The article is focused on studying phonetic peculiarities of economic discourse of New Zealand English. The topic seems to be understudied and is extremely important due to the special status of this national variety of the English language: the progress of its pronunciation system was highly influenced by a number of extralinguistic factors – historic, cultural, territorial, socio-economic and socio-political. The issues of phonetic, intonational and prosodic arrangement of speech in the framework of business c...

The article focuses on pragmatic effects of boulomaic text-worlds as a variety of modal worlds created in advertising discourse. Text-worlds are treated as a type of pragmatically-orientated representational structures of advertising discourse establishing and maintaining relationships between agent and client as main discourse participants. The paper presents an element of a broader World-Modelling Concept [7] – one of the contemporary theories of discourse representation based on Text World Theory initially de...

The present article aims at exploring the complex process of interlinguistic translation, proposing a new model which might be easily applied to both literary and non-literary textual types. Indeed, by focusing on both verbal and non-verbal components of the text, the SIS model aims at rendering the approach to any kind of translation more systematic. As the paper suggests by referring to the notion of isotopy, the model could in fact prove valuable in the translation of audio-visual texts and/or hybrid texts such...

The communicative approach in teaching languages presuppose studying the forms of speech etiquette, rules of behavior in everyday life and rules of communication with people of different social groups. Knowledge of the ways to express different illocutionary acts and the ability to use these means is a key to successful communication. The "compliment" is one of the most important categories in the theory of speech acts. The purpose of this study was to describe an illocutionary act "compliment" on Russian language...

One of the main aims of economic professional discourse is to achieve the goals set by business circles, financial institutions, banks and other economic organisations. The range of verbal means fulfilling these goals is an object of thorough analysis of sociolinguistics, psycholinguistics, pragmatics and discourse studies. In this context the sphere of prosody is of special interest for linguistic research, as, according to researchers, around 30% of information is transmitted with the help of intonation. The pur...

Most current studies in the psycholinguistic analysis of universal values have only focused on the representation of those values in everyday linguistic consciousness. Little attention has been paid to professional linguistic consciousness. This indicates a need to identify the strategies of understanding universal values used by different professional groups as well as the dynamics of linguistic consciousness. Consideration of the contents of the universal value “Safety” is of vital importance for any modern ...

Lithuania has been facing the problem of declining reading skills of primary school children for more than a decade. The majority of pupils will have achieved only low and satisfactory text comprehension levels by the end of the fourth grade, whereas the numbers of pupils who have achieved basic and intermediate levels in reading are considerably lower. The science and practice of the Lithuanian language teaching is searching for answers to this problem, however, there are no placement tests in Lithuania to measur...

The object of the study is specific language means used in internet communication of foster parents. The main aim of the investigation is to reveal peculiarities of language representation of the topic “bringing up an adopted child” in internet discourse messages dedicated to the problems of foster family and adoption. Russia pursues the politics of rising of popularity of adoption, i.e. an idea to bring up children deprived of parents care in families and not in specialized institutions. That is the reason in...

The article justifies the classification of professional-business letters for linguodidactic purposes. Discourse analysis of business letters is a way to establish methodically significant features of the texts of this genre and analyze their essence and significance for learning the reception and production of business letters. The features of professional-business letters include their function, subject, composition, social characteristic and communication channel. The performed analysis of 80 texts also allows ...

Quantitative methods applied to corpus data allow researchers to evaluate the represented results. Statistical association measures are used to evaluate the collocation strength and to produce lists of most plausible collocations. Such information about wordsВ’ collocability supplied with statistical data can be used in many areas of computational and applied linguistics. The paper deals with the description of an integrated Russian collocations database that will contain automatically extracted collocations evalu...

The research objective is in revealing thematic affiliation of standards of stable comparisons, motivation of comparison, the importance of these units in the Russian language consciousness according to questioning of native speakers, as well as to investigate features of their functioning in the modern Russian speech. The analysis of Russian language units was carried out against the background of kindred and not kindred languages. To achieve the goal, the authors have identified the structure of standards of the...

The study is focused on the process of searching bilingual terminology on the Web in the translation process. The experimental data were gathered using computer monitoring (keylogging) and post-translation interviewing. A group of translators was given a short text containing educational terminology with multiple equivalents in the target language. The task was to translate the text with a focus on terminology equivalence and consistency. The computer monitoring data include keyboard activity, a list of Web resour...

The purpose of this research is to study English language learning autonomy of the tertiary students with English major, faculty of humanities and social sciences, Suan Sunanda Rajabhat University. The sample of the study consists of 261 English major students (freshmen n = 74, 28%, sophomore n = 71, 27%, junior n = 67, 26%, senior n = 49, 19%) The data collection includes distributing the questionnaire the students. Mean and standard deviation are applied to analyze the data. These statistics work on the assumpti...

In the near-native proficiency stage[26], the oral production of L2 and subsequent speakers is slightly different from the native speaker production, phonetically (foreign “accent”[13], [24]), pragmalinguistically and sociopragmatically[16]. The standard Italian language in the Croatian Istra is a minority language of lesser sociolinguistic prestige and reduced domains of usage[7], [14], [21], [23]. Language contact occurs between Italian, the Istrovenetian dialect, the Croatian standard language and the Chaka...

The article deals with the problem of semantic relations of definite/indefinite nouns based on the example of the Russian printed mass media. These relations have rich potential for the investigation of this category from the point of cognitive approach. The novelty of the study is in the authors' attempt to represent the frame structure of morpho-syntactic category of definiteness/indefiniteness in the language of modern Russian media texts. The ground for the study of the above mentioned category is in its conce...

The issues of English intonation patterns are a significant part of phoneticiansВ’ research. However, much in this field remains a matter of considerable debate. This can be largely attributed to the multifunctional nature of intonation, as well as the complex emotional and volitional aspects involved. Prosodic arrangement of business speech is a separate topical research issue. The speech of business people is typically characterised by some specific features, including intonation peculiarities, and reflects the ...

The article reviews some similarities of the present tense categories in the indicative mood in two unrelated languages. Unrelated languages (for example, French and Japanese), remotely related (French and Russian), close related (French and Spanish), variations of one language (French language in France and Canada), different stages of one language (modern French and Old French languages) can be an object of comparative and typological linguistics. In our article, we consider similarities of the present tense cat...

This article deals with the specific features of medical net discourse. To identify these features, a comparative analysis of literature was made and texts posted on the Internet were also studied. These studies made it possible to identify the following specific features of medical net discourse: its linguo-therapeutic focus (i.e. focus on assistance to patients, prevention or correction of pathological conditions); subjective sphere heterogeneity and targeted openness (different educational background of patient...

This paper addresses intercultural business communication in the times of globalisation. The research aims to describe the peculiarities of British, American, and Russian lingua-cultures against the background of English professional language as a component of the linguistic system and one of the social dialect types. English professional linguistic culture is commonly not viewed as a separate type of linguaculture. The authors consider it as a subculture comprising such components as speech etiquette, traditions,...

Stereotypic ideas about social characteristics of a person have universal and nationally specific features. The research objective was in revealing stereotypic ideas of the one who is considered В‘a successful personВ’, В‘a successful manВ’ and В‘a successful womanВ’ in the Russian linguistic culture against the background of the Chinese one. To achieve this goal, a questionnaire was submitted to young and middle-aged people, speakers of Russian and Chinese languages with higher education. The survey involved 76 R...