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NEW ENVIRONMENTAL TERMS: PRAGMATIC USE IN THE CONTEXT OF FRENCH AGRICULTURE
Abstract
The study is devoted to the pragmatic meaning of environmental terms in French within texts on agricultural technologies. The intention to introduce neologisms has been analyzed and ways to update environmental terms in speech at different levels of communication have been discussed: in particular, within the expert community of specialists in agriculture (scientific publications); in communication of experts with decision-makers (administrative documents, reports, requests); in texts addressed to consumers (popular science publications with the interpretation of science debates for a general audience, advertising, forums and Internet chat rooms). Environmental terminology was shown to perform nominative, cognitive, pragmatic, communicative functions in various proportions in stylistically different texts devoted to innovative technologies in agriculture. The present study highlights terms of ecology that are used as means of influencing the recipient of the text: metaphors with an ecological meaning in an attractive function; humor, irony, sarcasm; patriotic and political function.
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References15
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http://www.research-eu.eu
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