Scholarly record
BRITISH VARIANT OF ENGLISH: NATIONAL PECULIARITIES OF STRATEGIC COMMUNICATION
Abstract
The purpose of research is to study the linguacultural peculiarities of British national variant of English basing on the material of economic discourse. The methods include functional and pragmatic analysis of speech of representatives of economic and financial business circles. The major findings are that British economic discourse reflects such features of British mentality as evasiveness, ritualized nature, conventionality, individualism. The peculiarities of the national culture explain the tendency of the British to use cooperative strategies of business communication. It is noted that due to compliance with one of the basic principles of English discourse - the principle of politeness - speech planning is aimed primarily at preventing conflict situations and preserving the speaker's "face". Therefore, the forms of politeness are distinguished by their non-categorical and implicit nature. Thus, the speech behavior of the British is initially focused on smoothing intercultural differences, which is one of the factors that contribute to the spread of English as the main language of business communication in the world. During the analysis of empirical material, it turned out that the most common discursive strategies are mitigation, distancing and evasion. The business culture of the British is reflected in the strategies and tactics of business communication. As in other business cultures, the values of the British are business success, profit, respect for others and reputation. The distinctive features of British business culture are, on the one hand, the desire to maintain the public image, and, on the other hand, the protection of personal space. Preservation of one's face (a positive image, approved by others) is one of the conditions for effective communication. The authors come to the conclusion that personal independence and individualism, at first glance, distance the British from the partners. Nevertheless, these qualities create optimal conditions for communication, and, consequently, to comfortable speech interaction. The results of the research can be useful for specialists in intercultural communication, businessmen, students majoring in economics.
Publication Impact Profile
Publication details
References12
Autumn statement by Philip Hammond, Chancellor of the Exchequer. Accessed 19 May 2017. Retrieved from https://www.gov.uk/government/speeches/autumn-statement-2016-philip-hammonds-speech
Brown P., Levinson S. Politeness: Some Universals in Language Usage, Cambridge, 1987.
Kuz’menkova Yu. B. Strategies of speech behaviour in English speaking environment, Lectures 1-4, Moscow, 2006.
Lewis R.D. When cultures collide. Leading across cultures, Moscow, 1999.
Liam Fox denies sending controversial tweet - while sitting in front of picture of it. The Telegraph. Accessed 10 May 2017. Retrieved from http://www.telegraph.co.uk/news/2017/03/13/liam-fox-denies-sending-controversial-tweet-sitting-front/
Malyuga E. Exploiting the potential of ICT: Assessment of students’ knowledge, Proceedings of SGEM2016, vol. 1(3), pp. 319-326, 2016. DOI: 10.5593/SGEMSOCIAL2016/B13/S03.042
Malyuga E., Tomalin B. English professional jargon in economic discourse, Journal of Language and Literature, vol. 5(4), pp. 172-181, 2014.
Malyuga E.N. Functional pragmatics of intercultural business communication, Moscow, 2008.
May 'cannot guarantee immigration will be significantly lower after Brexit' - as it happened. The Guardian. Accessed 15 April 2017. Retrieved from https://www.theguardian.com/politics/blog/live/2017/mar/29/brexit-theresa-may-triggers-article-50-politics-live?page=with:block-58db6087e4b007e8557f0a36
Ponomarenko E. V., Malyuga E. N. Ironic rhetoric in Business English courses from functional linguistics perspective, Proceedings of EDULEARN15: 7th International Conference on Education and New Learning Technologies, pp. 1392-1396, 2015.
Radyuk A., Ponomarenko E., Malyuga E. Prosodic peculiarities of discursive strategies in English economic discourse: the strategy of solution search, 4th International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM2017, pp. 189-195, 2017.
Tomalin B. Is the native speaker model dead? Issues of applied linguistics, №1(17), pp.36-48, 2015.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.
