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With the developing of ChinaВ’s economy, the demand for health products in the Chinese market is increasing. Many countries entered the Chinese health product market in the last century, the Australian brands entered the Chinese market last year, but Russian health products brands are still blocked outside of the Chinese market. Under this background, this paper has been studied. There are not many studies on Russian health products about entering the Chinese market. CNKI (China National Knowledge Infrastructure) ...

Background: This analytical approach aims to accentuate the interconnections between two universes which are apparently in contradiction: ideal and pragmatic, or symbol and sound. The mountain – viewed as a place of creative inspiration – represents a leitmotif of creation in most of the artistic fields. Thus, literature, visual arts and music give this symbol a historical anchor in the artistic movements of all eras Methods: In order to exemplify a possible way of interference between the two philosophical ar...

The article deals with the actual problem of territorial disputes between China and Japan, as well as the role of the two countries in the settlement of the “Taiwan problem”. In recent years, there has been a rapid growth of contradictions and negative trends in Sino-Japanese relations, periodically exacerbated by the unraveling conflict around the Senkaku Islands, processes of general militarization of the region, including the activation of military cooperation between Japan, the United States and Taiwan. Ag...

The medieval Moslem scholars among the special features of the of the Qur??n first and foremost mentioned its inimitability and uniqueness as the final revelation of God. As for the modern researches they also consider it as a unique source of information related both to the history and culture of ancient Arabia and linguistic situation on the peninsula as well. Its uniqueness not only in its origin but also because this text is a unique example of the language spoken in Arabia at that time. The text of the Qur??n...

The relevance of the research. The fourth decade of the educational system of Russia undergoes continuous changes at various levels: from the preschool education to the highest one. Respectively, the process of teaching pupils a foreign language including linguistically gifted ones is modernized. There are new state educational standards, which assume to strengthen the role of practical training school students for foreign-language activity considerably. In this regard there is a relevant search of the balance bet...

The global transport landscape is generally experiencing a transformative time, likely due to a combination of new technologies and society driven innovations. these changes gradually convert the meaning of products and services related to mobility, altering ex-pectations for the consumer involved in the process [1]. This study intends to describe the processes and design methods used by the DIT lab., a joint laboratory of the DesignCampus of the University of Florence and Trenitalia com-pany s.p.a., which deals w...

Political sphere attracts the attention of representatives in various social sciences: economic theory, law, sociology, psychology and linguists; and especially translators. Socio-political translation is an important part of the translation. Nowadays socio-political translation is one of the most popular and demanded types of translation, due to the rapid development of international cooperation in various fields, active social changes and the increasing importance of political events in the world. In up-todays s...

The following text discusses some relationships between humans, image, and, language, within the perspective that language can be, which often different from what is usually suggested, i.e., not a "barrier" to reaching what is real or profound knowledge but for some people the exact opposite: the only possible way to expand one’s horizons and experience what is to be known about the world. To recognize the positive force of language, we argument is based on the well-known story of writer Helen Keller, who became...

Identifying reserves for development in the manufacturing sector in Russia points to the need to not only strengthen the positions of large enterprises, but to also fully realise the potential of small and medium enterprises (SMEs). In this regard, the purpose of this study was to identify typological groups in RussiaВ’s regions that differ in the level and balance of SMEsВ’ development in the manufacturing sector. This study was based on data from the Russian Federal State Statistics that reflects the development...

The genre of travelogue is regarded as one of the most readable in the contemporary North American literature. Its popularity has grown in the latest decades due to the processes of globalization and new technological developments in the world. People travel a lot; new, exotic places become of utmost interest; new typologically various travelogues appear. The question of belonging of travel narrative to fiction or non-fiction remains disputable; the frames of each are very controversial. Thus, the aim of the prese...

The instauration of a worldwide urban condition has gone together with a deep innovation in the mapping and data techniques of representation in the last two decades. The paper focuses on the relations between these two sets from the point of view of the urban planner and designer. The method of handling these topics starts from elementary research operations, such as collecting and comparing a series of representations, drawings, diagrams, and schemes about regional patterns of urbanization in European territorie...

This paper deals with the technology of Augmented Reality and other innovative e-learning tools for educational purposes. In the age of the development of modern technologies, it is necessary to include the usage of gadgets in educational processes together with modern e-learning technologies, to make the routine of school life interesting and memorable, so that students feel like active participants in the educational process. The authors have created a textbook that allows students to learn the sights of the stu...

In todayВ’s rapidly changing business environment business performance is becoming increasingly important. Improving business performance becomes an integral part of the strategic management of any business that wants to succeed in today's competitive environment. New methods (concepts) that are used to measure and manage financial performance are gradually introduced. These methods include not only financial but also non financial indicators that describe financial performance in its entire complexity. The aim of...

Adaptive education model as a modern implementation of the well-known pedagogical principle of instruction individualization is becoming increasingly popular. However, effective adaptive learning cannot be effective and functional without adaptive testing. The paper examines the prerequisites for using models of adaptive instruction in general and adaptive testing in particular. The experience of using computer-based adaptive tests, in the context of a group of about fifteen students with different levels of train...

Customer satisfaction is a mental state that is an emotion expressing satisfaction or dissatisfaction with the choice of the brand made during the purchase. Satisfaction occurs when the product meets our expectations, while dissatisfaction when it can not meet them. An analysis of the customer satisfaction should be treated as a key stage in the customer satisfaction management system. Without knowing the expectations and level of customer satisfaction, non of enterprises is able to determine what to improve and w...

The study aims to contribute to the development of methods for analyzing the dynamics of economic phenomena in the territorial aspect. Spatial dynamics of development and concentration tendencies in territorial profile is concerning more and more the scientific world and the decision-makers. Knowledge of this two elements is particularly important in developing coherent development strategies at the territorial level. Despite the great interest in economic geography, the number of studies is relatively low and are...

Currently, many enterprises have an integrated management system, which usually includes: a quality management system, an environmental management system and a health and safety management system. Of course, depending on the type of business activity conducted by a given organization, other aspects may be subject to, such as: information security management system or energy management system. These standards are usually combined with the organizational benefits in mind, often ignoring the logical connections betwe...

Currently, there remains the uncertainty of action of the entity in creating a system of internal control committed to the facts of economic life, accounting and preparation of accounting (financial) statements. To reduce this uncertainty from our point of view tools of management accounting and controlling can be effectively used. Management accounting will enable the economic entity reasonable assurance that ensures the efficiency and effectiveness of its activities, including an optimum financial and operationa...

Implementation of a virtual environment for doctoral students afford a more effective communication between the Coordinator and students, offering a great accessibility to information about news in the field of research. Using cloud technology in the research process specific to PhD students can be extended to many fields of scientific research, allowing a thorough understanding and concepts key rates chargeable a documentation concerning advanced statistics trends of the situation existing at a given time, or per...

The school system in Slovakia is going through various changes since 2008, which also affected the field of teachers' development. The main change in the field of teachers' development was the adoption of Act 317/2009 - the Teacher Act. The Act defined the credit system and career development. The problem, as demonstrated by the practice during nine years, was the automatic linking of teachers' education to their wages. In the presented contribution, we map the views of the main actors of the school system on the ...

The purpose of this article is to consider the visual image as the basis of the modern paradigm of thinking, to reveal its functions and essential specifics as the most important tool for reflecting the reality, to reveal the role of the image in modern society and culture and its links with the technosphere. The theoretical and methodological basis of the research comprises of the works of representatives of various branches of humanitarian knowledge (philosophy, sociology, anthropology, and others) devoted to th...

In the Hebrew Scripture, the representation of God is totally forbidden by the second commandment of the Decalogue. The Ten Commandments also debut with the categorical affirmation of One God and with the prohibition to represent Him in some contingent form. Deuteronomy 4:12 is a development of this commandment, insisting that the anthropomorphic representation of God is forbidden, because „no appearance was visible to you, except the voice”. The voice of God is revealed, becomes "visible", perceptible to the s...

Though distant in time and style, the two classics of the European culture display a common and deep understanding of the human nature and of humanityВ’s way of reaching its purpose and truth. Refined observers of human behaviour, they both emphasize, each in his own manner, and with specific artistic means, the human need for self-knowledge and accomplishment, and the way it fails or succeeds in attaining them. With both playwrights, there is no way to self-knowledge and happiness but in the mirror of another con...

The Russian-language weekly "British Ally", circulating in the USSR since 1942, informed Soviet readers about British military operations, British culture and science, and the joint struggle of the countries of the anti-Hitler coalition against Nazi Germany and its allies. In February and March 1945, it covered in detail the course and results of the three-party meetings in Crimea between Joseph Stalin, Franklin D. Roosevelt and Winston Churchill. The editorial articles stressed that the conference began with mili...

The world of humans is a profoundly visual one. Since the time the limits of darkness in the night were overcome by artificial lighting, the perception has moved significantly not only in the physiological sense but in terms of seeing and understanding architecture and art objects as well. Lamps and light sources have become one of the crucial factors in the process of generating visual perception, perception of objects, in designing spatial compositions, art sceneries and the overall emotional atmosphere of space...

The world is continually changing, and one of the determining factors is technological progress, which has also led to the formulation of a specific ideology. Yet, it is precisely the ideology of technological progress that has thrown humanity into a moral crisis and has led to the emergence of new phenomena, such as resource diminution, environmental pollution, forest destruction, acid rains, greenhouse effects, ozone depletion, massive garbage accumulation, mass unemployment, excessive armament storage etc., rep...

Traditionally, mass media have been viewed as channels for the dissemination of public information. With effective strategies, mass media can be a platform for diverse and dynamic two-way flows of information enabling better social and individual decisions. Most papers and training courses entitled В‘Theatre and Mass MediaВ’ consider the media specificity of the theatre itself in terms of the adaptation of canonical plays for cinema or/and television. But there are other dimensions, too. First, the performative th...

The article defines the phenomenon of space thematisation with regards to rural areas in Poland. The typology of thematic spaces and criteria of their comparative description have been proposed. Thematic villages, home gardens, amusement parks and housing estates have been distinguished. They have been compared in terms of spatial availability, the degree of user participation and the commercial vs. non-commercial creation purpose. The indicated factors were considered decisive for the sustainability of the themat...

The subject is the key element, the basis of the structure of the fugue form due to its melodic, rhythmic, harmonic and polyphonic features. Even from the Baroque period, the development and the final entry were the sections with the most innovative constructive aspects due to a certain freedom given to the composer in the treatment of the theme, resulting in a multitude of ways to conceive them. In 20th-century music, this freedom becomes manifest in all musical parameters (melody, rhythm, key, writing etc.), but...

This article considers the influence of Theodor Adorno's cultural and philosophical ideas on the concept of creativity of a fictional composer Adrian Leverkühn, presented in the novel “Doctor Faustus” by Thomas Mann. Based on the comparative analysis of the text of the novel “Doctor Faustus” and Adorno’s philosophical treatise “Philosophy of New Music”, as well as the reference to the history of the creation of the novel reflected in Th.Mann's diaries, in the author's commentary on the novel “Die E...

The first half of the 20th century was in many aspects very complicated period. This paper reveals the reasons behind the existence of totalitarian and authoritarian regimes with focus on the fundamental rise of anti-Jewish moods in the Czech part of the Czechoslovak state occurred in the post-Munich period. The open anti-Jewish behavior of a part of the Czech political spectrum publicly or in print was not avoided, in addition, this trend was gradually showed also in some governmental parties. Therefore, it was n...

The purpose of this article is to theoretically substantiate the project methodology for teaching students of medical specialties and its practical application at Russian lessons. At the Department of the Russian Language of the Medical Institute of the Peoples' Friendship University of Russia, students, together with teachers of the Russian Language Department, developed creative projects. The experiment was conducted in two groups of students. The first group used the project methodology in the classroom, and th...

The analysis of foreign experience in the implementation of projects for sustainable development economy has shown that in almost all countries the greatest number of innovation projects are carried out in the construction and energy sectors, while very strict requirements for energy efficiency level are imposed on the facilities The accumulated array of analytical data in this field is definitely insufficient to obtain clear and unambiguous conclusions about the relationship between the energy efficiency of the b...

When analyzing three theoretical frameworks of public spaces, the contributions have highlighted relevant aspects of the course of the Velvet Revolution in the former Czechoslovakia in 1989. The collection of empirical information from interviews with former striking students focused on the activities of students and teachers at the Faculty of Arts at Charles university, as well as the sudden renewal of various parallel public spaces, characteristic to liberal societies. These unique forms of public action, and th...

A wide variety of scientific sources and mass media maintain that at present the loss of people, both in the whole world and in individual countries, has taken on noticeable proportions, which are difficult to conceal or leave unattended by society. In this context, it is sufficient to give the following comments: "statistics show: every three minutes on Earth one person disappears without a trace"; "Every year in Germany, more than 100,000 children and young people are reported missing"; "According to official st...

The article discusses the concept of text and textcentricity as the basic concepts of the applied linguistics. The article notes that the interest of scientists to the analysis of text is associated with the textcentricity of the humanities in general and of linguistics in particular, since the language system in the communication process is actualized not in an isolated sentence but in the texts of different types and purposes. We believe that the text, being the center of the humanities and determining its textc...

In the era of ever-faster transformation of city space, people need a "green" oasis to rest, relax or improve health. The therapeutic effect of various forms of greenery is associated with the human healthiness. The feeling of spirituality during contact with green space in the metaphysical sense is also important. Green areas are both, a place for rest and contemplation (psychological aspect), as well as they improve concentration and physical condition, but also "refresh" the mind. Green areas are an integral pa...

Intercultural communication terms based on analysis of some research works done in the field of linguistic and cultural studies. A thesaurus-type dictionary was chosen for the description and presentation of the basic Intercultural Communication (ICC) concepts. The structure of the dictionary entry allows presenting the described system of terms as a semantic system of items which are organized by regular semantic relations. Lexicographic description consists of two parts: - The first part gives information about ...

This essay reflects on the relationship between space and construction characterizing the contemporary in thickness architecture. Understood as a new project material, the system of walls/spaces is the result of an evolution and synthesis of three different wall conceptions and construction techniques. The first belongs to the Roman wall, a large and continuous mass that is transformed into the negative space of an inner volume. The second one belongs to the Renaissance, where the research focuses on the decomposi...

In the third wave, the cognitive behavioural therapy is associated with the use of unconventional techniques in psychotherapy (such as mindfulness), where focus is on changes in attitudes to experiencing (the first wave focused on changes in behaviour, the second wave focused on cognitive changes). The authors of the third wave of CBT started to explore the ways of increasing clientsВ’ motivation and increasing the effectiveness of CBT in patients where traditional CBT methods failed. These authors include for exa...

Traditionally it is considered that mastering skills of a written language when studying Russian presents special difficulty for foreign students. As practice of work with the students bachelors of the first course who are arriving on specialty "Linguistics" or "Philology" and knowing Russian in volume of the first certified level (B1) equally difficult for them shows there is a creation of both productive, and reproductive texts. In the first case the main problem is that they quite often build a written statemen...

The article analyzes the psychological phenomenon of job insecurity, the history of its study, since the 80s of the previous century, as well as its modern interpretations. By now two approaches have been defined: quantitative and qualitative. The structure of the phenomenon of job insecurity is represented by two components: cognitive (perception of the probability of job loss) and emotional (anxiety accompanying the perception of this possibility). The consequences of the experience of job insecurity are describ...

The issues of fairness of taxation, use of taxes as a tool of social regulation are traditionally very significant. Especially their sharpness is felt during periods of global economic crisis, when there is a significant reduction in the standard of living of most of the population, and there is an increase in property stratification in society. For the Russian Federation, these problems acquire special significance in connection with the present low level of income of the majority of the population and a high lev...

Non-systemic, empirical observations on the last two generations of graduates in Preschool and Primary School Teacher Training bachelor's degree programs showed changes in students profile; also, it seems to be linked to changes in ability to succeed during educational tasks, the ability to succeed on different assessment categories of tasks (information processing) and individual capacity of systematic study. Research such as Coe and Aloisi (2014) [1], Gafoor and Babu (2013) [2], Ko, Sammons and Bakkum (2014) [3]...

The paper addresses the topical issues of the development of ecological tourism and its influence on the ecology and the economy of the regions involved in the development and realization of ecological tours. The paper aims to summarize and to specify the scientific approaches to identifying the essence of ecological tourism from the providersВ’ and customersВ’ perspectives, and grounding the challenges and prospects of ecological tourism development in the world. This research was based on the methods of expert a...

The paper deals with the analysis of the news university discourse topical structure. The research goal is to propose a new optimal topical structure model for the South Ural State University (SUSU) website. The integral approach to language and text is chosen as the most productive for the analysis. According to this approach, the university discourse is a type of discourse that reflects cognitive, language, social and cultural reality in a university context. The corpus of texts under analysis is represented by ...

The works of European painting and their illustrative motifs in a symbolic, sensational or realistic way show the image of many cities. Their authors wanted to immortalize not only their topography, but he also made a perfect cross-section through the social layers inhabiting a selected city over the centuries. Almost every big city is divided into a well-kept center with parks, pavements, meeting places of the intellectual elite and the outskirts inhabited by poor people, sick people and homeless people. The city...

The paper deals with the application of the methods of multi-criteria decision making (MCDM) in the area of the eGovernment development evaluation. eGovernment is one of the current priority trends of public administration modernization in the European Union both at the level of the governing bodies of the EU and the individual member states.It is a way to government transformation in sense of increasing of the availability, effectiveness, transparency and accountability and one of the possible options how to prov...

Tourism development in the Russian Arctic is one of the most promising prospects for the regional economies in terms of sustainability, diversification, and social outcomes. However, the opportunities and capabilities to participate in the tourism sector vary among different regions depending on their geographical location, climatic conditions, and infrastructural development. Official statistics often cannot catch up with fast speed changes of the Arctic communities. While several case studies have been conducted...

This work is devoted to the topical issue for Armenia: the development of tourism by identifying the factors influencing the satisfaction of Russian tourists visiting Armenia, as well as factors influencing their intention to revisit the destination and its recommendation to friends. According to statistics from the past nine years, tourism in Armenia gained new pace of development. Among all other countries and regions, the leader in the number of tourists visiting Armenia is Russia. Also, the two countries signe...