ANALYSIS OF VISUAL ATTENTION OF JOB APPLICANTS USING EYE-TRACKING
(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2025, Jana Coculova, Nella Svetozarovova, David Misko, Simona Mindasova)
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This paper addresses the interface between neuroscience and its prospective applications within the domain of human resources (HR). Given the escalating prominence of digital platforms in contemporary recruitment, comprehending how users perceive and process online job-related content is increasingly pivotal for optimising recruitment strategies. The present study aims to scrutinise the visual attention of prospective job applicants as they engage with employers' websites. This paper sets out the findings of a stu...




