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SELECTIVE ANALYSIS OF CONSUMER ATTITUDES TOWARDS CHANGES IN THE PRICES OF ORGANIC PRODUCTS OFFERED ON THE BULGARIAN MARKET

Hristina Mihaleva, Zahari Dechev, Svetla Atanasova, Teodora Todorova

First published: 2024https://doi.org/10.35603/sws.iscss.2024/gs04.39View metrics

Abstract

With the growing popularity of sustainable products and the expected increase in organic farming and supply of organic food products as part of the goals of The European Green Deal, it’s important to evaluate the popularity and demand for such products in Bulgaria. Understanding the consumer perspective on the affordability of organic products is important, as it directly influences purchasing intentions and can help predict the growth of the organic market. This study investigates consumer attitudes and perceptions regarding the pricing of organic products in the Bulgarian market via statistical analysis of a survey conducted on a targeted sample of Bulgarian consumers of various demographic backgrounds. The survey is divided into three distinct sections. The first section focuses on gathering demographic data from the participants. The second section delves into their present purchasing habits regarding organic products. Finally, the third section investigates participants’ attitudes regarding the consumption and pricing of organic products. This research contributes to the existing literature by providing empirical evidence and insights into the attitudes of Bulgarian consumers toward price changes in the organic product market, which can contribute to the broader understanding of consumer behaviour and the future development of the sustainable food market in Bulgaria. The study's findings hold significant practical implications for stakeholders within the organic food industry, including organic producers, retailers, policymakers, and others. Gaining insights into customers' perspectives can prove useful in addressing challenges associated with pricing and affordability in the organic food market.

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Title
SELECTIVE ANALYSIS OF CONSUMER ATTITUDES TOWARDS CHANGES IN THE PRICES OF ORGANIC PRODUCTS OFFERED ON THE BULGARIAN MARKET
Authors
Hristina Mihaleva, Zahari Dechev, Svetla Atanasova, Teodora Todorova
Proceedings
Proceedings of 11th SWS International Scientific Conference on Social Sciences - ISCSS 2024
Publisher
SGEM WORLD SCIENCE (SWS) Scholarly Society
Year
2024
Pages
447-454
SWS Citekey
Mihaleva20246447454
ISSN
2682-9959
ISBN
978-3-903438-10-1
Language
en
Publication type
Proceedings Paper
Proceedings contents
Open official contents
Keywords
organic productsconsumer attitudesprice changesBulgarian marketprice perception
References10

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