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ADVANTAGES, OBSTACLES AND MEASUREMENT METHODS OF CORPORATE SOCIAL RESPONSIBILITY
Abstract
CSR (Corporate Social Responsibility) provides many benefits to companies, perhaps most importantly that as a result of its influence, civil organizations, the media and other stakeholders will be less likely to attack the company; it can therefore be understood as a form of risk management. CSR in fact reduces the risk of tightening regularly the rules; working with government can bring benefits to the company itself or to business life in general. In addition, trusting relationships reduce transaction costs, whereas governments and international organizations are increasingly addressing CSR and through responsible behavior, the company can receive government subsidies. In addition, CSR can improve operational efficiency and corporate image; sales may also increase. Business benefits of CSR practices (consumer loyalty, corporate reputation) are heavily dependent on, how the stakeholders perceive the company's social behavior, the extent of perception is key in the CSR evaluation process. Using a multi-criteria approach based on the hierarchy of CSR components, one must integrate financial and other sustainability dimensions and strategic perspectives. The multidimensional approach in CSR assessment focuses on the perception of stakeholders, which takes into account at the same time the diverse social behavior of the company and the different perspectives of its stakeholders. Profit from CSR practice- improving consumer loyalty and corporate image- depends on it how stakeholders perceive the company’s social commitment. Experience of CSR research shows that CSR perception of stakeholders is positively related to organizational commitment with reputation and employee involvement. In this study, on the one hand, I have analyzed the benefits and barriers of CSR, using a number of sources found in the international literature. On the other hand, I analyzed the methods of evaluating responsible behavior, which are essential fororganizational transparency.
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