“HOW DO I CONSTRUCT MY IDENTITY AS AN ARTIST?” THE USE OF STORYTELLING IN ARTIST’S ENDEAVOURS DURING A GLOBAL PANDEMIC
(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2024, Sigrun Lilja Einarsdottir)
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During the COVID-19 pandemic, the arts played an important role for people while coping during lockdown and other severe social restrictions. This presentation introduces a work in progress, where the researcher conducts a self-observation of herself as an artist by constructing a brand personality through storytelling on social media. Data consisted of weekly YouTube videos during a 20-week period, followed with diary entries and self-reflections and reactions of followers (YouTube, Instagram and Facebook). Each ...


