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The paper presents a logical continuation of the previous collection of articles about naming. This study is devoted to a complex analysis of the company naming and slogans on the basis of theoretical concepts and research experience. The structure of the research-based article illustrates the main theoretical theses and describes the practical results achieved in the course of word-forming and an etymological analysis of brand names and comparative analysis of advertisements in Russian, English and German in the ...

Each written text could be considered as a sequence of symbols put up in groups organized in a certain order and assembled in a linear sequence, which is may be arranged horizontally or vertically. The existing methods of optical character recognition (OCR) aim at linear and vertical segmentation of written texts basing on interword spaces and intervals between letters as the demarcation markers of lexical units and characters respectively. This strategy is effective for many languages meanwhile building robust OC...

Self-identification of young people essentially determines their life priorities, frequently preventing their harmonious socialization in the development of their life competencies. Hence, timely diagnosing attitudes may help to identify key problem fields in the perception of the personality, but also to create basis for the alignment of optimum ways of its full integration into society. In this regard the inherent extensive potential lies in the methods of linguistic diagnosing that are not perceived by young pe...

The purpose of research is to investigate information distortion linguistic means used by the printed and electronic media sources to manipulate the reader and form desirable by the addressee perception of reality. Among basic linguistic tools widely applied in mass media to shape the readerВ’s attitude to certain concepts, events, figures etc.in the article are distinguished labelling (providing unjustified emotionally charged characteristics of an individual, event, notion, etc.), insider-outsider concept (refle...

The article deals with the specificity of space model in the language world view of a religious person from the position of cognitive linguistic in light of anthropocentric approach. The study is based on the materials of canonical prayer texts from the Bible and modern prayers. As a type of text, a prayer embodies the essence of religion: relationship between the individual and God. It also reflects view points and values of religious society orientations in its concentrated form. Methodology of studying includes...

The vocabulary of any language is enriched not only at the expense of its own resources, but also through borrowing. The current activation of the borrowing process in the Russian language, mainly from the English language, is a natural consequence of globalization, language contacts in various areas of life, and, therefore, the language interactions. The English-originated borrowings have a great linguistic potential to create a plenty of derivatives. Being borrowed in the Russian language, anglicisms continue de...

The study deals with the cognitive approach to investigation of sociocultural threats in Russia. Cognitive approach is understood in this article as a set of tools and methodologies used to identify in different types of discourse (news, fiction, academic) linguistic representations of threats as they are conceptualized and verbalized in modern Russian society. The purpose of the research is threefold: 1) to use the data of specially elaborated THREAT-corpus with the aim of identifying conceptual metaphors of thre...

The paper touches upon problems of liguocultural adaptation of Chinese students to training at a Russian higher school in terms of learning Russian as a foreign language (RFL) at a preparatory stage. Chinese students are known as one of the most difficult contingents of Russian universities, which is largely explained by fact that they speak not only a different language, but also have other culture, other pedagogical tradition, family, school and university training. Against the background of an increase of the n...

The aim of our research is to present an approach to systemic liquidity management of the company. We study patterns of liquidity management that reflect the requirements of the relationship between strategic and current financial management, the interaction of liquidity risk and profitability as the core of added value creation, as well as the tools for their implementation. The econometric toolkit was aimed at identifying threshold points in the joint dynamics of liquidity and profitability with the identificati...

The aim of this review study is to map out the concepts of literary education that were found to be relevant in the pedagogical-psychological and didactical research for improving the quality of teaching and to find out whether and how these concepts are approaching the educational reality. Firstly, the discussions about the target strategies, content and interpretative methodology of literary education that were evoked by the changes declared by the curricular reform are mapped out. Subsequently, the concepts of ...

The aim of this paper is to describe German literature in a Czech region called Moravian Wallachia in years 1848-1948, when Wallachia was seen as a distinctive multicultural space, which included the Czech culture and also significant traces of German and Jewish cultures. The paper focuses on the following issues: basic tendencies in German-written literature from Moravian Wallachia, methodological problems of this research, correlations in literary epochs, ties to the canon of German literature, perception of the...

The article discusses problems associated with the adaptation of attics in buildings located in the historical old town complexes of European cities. It is an attempt at illustrating several aspects of the preparation and implementation of a complex development process based upon, among other elements, a multi-criteria decision-making process. In comparison to development projects planned outside of building complexes of historical value, the introduction of a new form of use into existing structures of a historic...

The local identity of urban spaces becomes a necessary requirement for the design and planning of urban development. The article proposes a system of the spatial factors influencing the local identity of urban areas and provide new directions for improvement of urban planning practices. The spatial structure of the urban environment becomes clear and obvious when identifying the places with the highest concentration of day and night social activity. Architecture and public spaces of the city create the most durabl...

The article presents the essence of productivity, the level of which, as developed countries' experience shows, is a significant factor improving the competitiveness of businesses. The notion, as well as features and multidimensionality of logistics systems have been presented. It has been determined that a well operating logistics system should be characterized by: effectiveness and efficiency, and its processes should guarantee appropriate quality. At the same time the system should be productive, profitable and...

Background Taking into account, that many recent research papers about functional anatomy, emphasized strong connections between motor cerebral areas and pre-frontal ones and that professional training performed on a period of time longer than 5 years, produced cerebral hemispheres functional plastic modifications, we consider opportune, to study the effects of long term physical effort, over cerebral activity at athletes, with a professional sportive experience longer than 5 years, from different sports as handba...

The subject of the paper is an analysis of the situation in public finances in Poland and Slovakia in 2000-2018. The authors formulated three research questions: 1) What was the budgetary situation and the level of public debt in both countries in the pre-accession period, in particular in the years of economic slowdown 2001-2003; 2) What were the results of public finance consolidation after the EU accession, in the period of economic prosperity 2004-2007; 3) What was the scale of the deterioration in public fina...

Employee loyalty is one of the most important factors in the organization. The management of many organizations develops their training programs, benefit packages, performance appraisal and work system based on their company policies. The study included 169 customer service consultants with seniority from 3 months to 10 years and over who are working in one of the bank branch in Latvia. Respondents filled questionnaire: J. Meyer, N. Allen and A. Smith's "Survey of loyalty to the profession". The aim of research is...

Wittgenstein's views have been considered from different perspectives: from the standpoint of logic, philosophy, methodology of science, theory of mind and, finally, from the standpoint of religion, mysticism and myth. However, they are not so often considered from the perspective of natural sciences. Wittgenstein distinguishes between a name and a word. The name is on the surface, while the word affects emotions, penetrating into life. How deep does it penetrate into reality? This issue can be approached from two...

The objective of this paper is to analyze the development of luxury hotel industry in Romania in the last more than thirty years. The research methodology consists of the inventory of the accommodation capacity of Romania, of the luxury hotels built in this period and the analysis of assessment methods and identification of hotel strategy types for this market (hotel chain penetration, formation of the new brands). According to the new trends in luxury travel industry, the research aims at analyzing the possibilit...

The article is devoted not just to historical analysis of the Roman republican structures, but to the revealing of historical backgrounds of the institutes of democracy that we have today. In fact the Romans were the first who established the stable and viable institutes based on democratic principles and able to survive even great civil wars of the late Republic and to transform into effective mechanism of state management during the period of Empire. What was called in the ages of Rome “magistracy” today is ...

Background: Fragmentation of health and social care systems requires intense coordination among various stakeholders in order to provide continuity of care that reflects needs of patients, especially those with complex needs. Almost two decades of trials to approach problems of care fragmentation and poor outcomes for patients by policy makers and professionals in the Czech Republic have not lead to any substantial change in the way how care is provided. The objective of this study was to identify the main barrier...

The interest of linguistics in studying linguistic personality has significantly grown. This phenomenon is special because, in our opinion, under the conditions of global communication and free access to information, human abilities rapidly expanded and there is an obvious growth of individual evolution. The bearer of linguistic consciousness is a linguistic personality, i.e. human who exists in a language environment – communication, stereotypes of behaviour that are registered in language, meanings of linguist...

Being aware of and accepting the fact that English is Language No. 1 in the present world, we can come to the conclusion that this reality can be used and relied upon in the process of teaching other foreign languages. Languages cannot be taught in an isolated way - experience with language learning and teaching results in the establishment of so called "interlanguage". The experience gained through the earlier process of learning the mother tongue and a foreign language (or foreign languages) can support and/or n...

V.MakaninВ’s artistic world is analysed as an ontological model of correlation between social and personal universes, which is disharmonious in its essence. One of the reasons that makes this situation possible is a gap formed between the masculine and the feminine sides of the contemporary world. The suggested study provides an analysis of V.MakaninВ’s evaluation given to the model of contemporary civilization created by men and for men: this evaluation is related to crisis and hopelessness. In turn, a woman is m...

The article presents theoretical consideration of types and elements of personnel motivation programs and performance evaluation criteria as obligatory components of a management accounting system, aimed at reaching strategic organizationВ’s goals and objectives, through investments in human capital. Result-oriented performance is only possible by means of matching employeesВ’ professional interests and abilities with corporate goals. The presence of highly qualified personnel in an organization is its main compet...

The Slovak Republic has a long-standing tradition within many industries. An example of this is the engineering, chemical, electrical, woodworking and food industries. The Slovak Republic is considered as one of the leaders in the automotive industry. The automotive industry in Slovakia produces about one million vehicles per year. For several years, the Slovak Republic has been awarded the first prize in terms of the number of cars produced per capita. The main objective of the paper is to present development of ...

The article discusses the issue of the sustainable development of the EU in relation to the concept of eco-humanistic globalization. The processes of globalization are closely related to the increased flows of people around the world, mainly for economic purposes. The number of migrants for work purposes is increasing. Emigration countries generate losses and immigration countries acquire new social capital (these immigrants work for low wages as compared to domestic employees by performing work in services, const...

Background: In article psychological features of formation of self-educational activity of students at the age of 17-18 years are considered. Social and personal self-determination is characteristic of students of this age. From a position of our research an important condition of personal development is the information educational environment. Purposeful work on the organization and development by self-educational activity of students assumes management of this process. Methods: Authors of article for studying of...

At present, one of the main cardinal factors is the question of economic governance and the sustainability of business entities. The issue of financial and economic analyzes contributes significantly to decisions in the field of corporate management. One of the essential dispositions of each manager is an understanding of financial theory. The aim of the contribution is to point out the sustainability of the company's performance, with an accent on economic performance and indicators of the company's economic perf...

Detailed assessments on the feasibility of a project help to define its implementation strategies, moreover mitigating its non-quality risks. As a formal guarantee of this principle, processes concerning the construction of public works in Italy consider an ex-ante phase of the programme, which encompasses projects accompanied by feasibility checks of design alternatives. The latter, through technical, economic, managerial, etc., assessments, represents a decision-making support for the planning and design of indi...

One of the key factors of innovative development is the availability of a favorable innovation environment that ensures the transformation of ideas and developments into market products, the introduction of these products into the most important branches of the economy and the social sphere, and also allows preserving a unique set of scientific and engineering schools. However, the key challenge for effective innovation is the lack of an enabling environment and an innovative climate that stimulates the creation o...

There are two fields of state social policy linked in this paper – migration policy and policy of the social protection. This paper is relevant for the terminology of social sphere. For the state, which wants to implement integration policy towards migrants, it is necessary to examine the establishing of care for migrants in one subsystem of social protection – social insurance. The main objective of this paper is to examine measures (instrument) of social insurance and their application in the life of a migra...

The article examines the issue of improvement the personnel reserve formation and the tools for its implementation. Requests of the companiesВ’ management systems for methodical provision of assessment of the costs recovery invested in formation of the personnel reserve are stated. Development of the structural and substantive content of the personnel reserve technology is characterized. The fundamental criteria, which analyze to determine whether or not specialists are fit for personnel reserve and diagnose of mo...

Modern training approaches combine both traditional and new electronic learning technologies. The interpretation of some concepts is different in educational environments, that is why the notion of В‘combined learningВ’ and В‘blended learningВ’ in Russian pedagogical reality is analyzed. Variety of electronic environments offers a choice of the most appropriate for educational organization. Approaches to the selection of software platforms for supporting various forms of training are discussed. Description of elec...

The relevance of this study is determined by the quality and effectiveness of project management processes that determine the main directions of the business entity development growing importance in the context of global instability and the escalation of competition. There is a need to increase the volume of investments in project risk management, including public-private partnership (PPP) projects as one of the most promising mechanisms for solving accumulated problems in various sectors of the regional economy. ...

The article deals with some key characteristics of online tabloid text. The nature of realization and functioning of texts in tabloid media is largely based on a number of structural and semantic features primarily aimed at capturing audiencesВ’ attention. This is often achieved via sensationalism, a category which is realized in text through several techniques used by author(s) in a way that could be referred to as manipulative, i.e. used deliberately to evoke certain emotions from the readers for a certain effec...

Landscape development is a long-term process which is influenced both by natural and anthropogenic factors. Coal mining and the associated processes, such as subsidence, are in most cases the primary driving forces that influence the landscape and land use in coal mining areas. Moreover, coal mining usually triggers a series of ecological and environmental problems that may result in social and economic issues. The aim of the article is to analyze and assess land use changes, their causes and consequences in the m...

Knowledge takes many forms and shapes. Usually we associate our gathering of information and knowledge by what is transmitted in books and text. But it is often through our visual heritage that we perceive and build a notion of world and space around us. According to J.B. Harley [1] there has probably always been a natural impulse to create maps. Cartographic maps are historically synonymous of power, since geographic representation and knowledge in them concentrated influences, moved reigns, borders, and controll...

The cultural access, participation to the cultural activities and the overall presence in the cultural markets of the European consumers have registered a decline somewhat less than expected, at least in connection to the current level of development of the European Union countries. This state of the European cultural market is directly determined by the consumersВ’ behavior related to the cultural products, services and activities as well as by the overall context in which providers of cultural output conduct the...

Addressing urgent market problems in the course of implementation of the need to find business opportunities in today's economic reality actualizes the study of management marketing imperatives as basic requirements, underlying market growth of business structure. The necessary conditions for effective market management of business development process is implemented taking into account the need for harmonious interaction with consumers in the framework of the doctrine of consumer needs priority. The purpose of thi...

The article proposes a marketing approach to forecasting the needs of aging visitors and museum product development taking into consideration the results of the visitors studies. According to the recent research aging visitors became an active part of museum and other cultural institutions public. At the same time they have different needs which havenВ’t understood by these organizationsВ’ management. Art and scientific museums aging visitors are not only grandmothers and grandfathers escorting their grandchildren...

The purpose of the report is to present a framework of marketing of Varna District as a tourist destination for cultural tourism. It defines cultural tourism and its diversity due to different motivational purposes. As an indicator of the tourism demand for cultural tourism, the number of museum visits in the destination is used. The dynamics of the volume of museums visits in Varna District was compared to the volumes of the visits in other districts of Bulgaria for the period 2012-2017. The report analyzes the r...

At present, the family institution is undergoing changes: new forms of marriage are being formed; the number of divorces is increasing. Matrimonial relations are dynamic, but the success of family life and the satisfaction of spouses with marriage are directly related to peculiarities of their interaction. The purpose of this study was to identify the relationship of marriage satisfaction with the character of interpersonal relations of spouses in their youth, and to create a model of relations to predict satisfac...

Marxist conception of philosophy is traditionally associated with communism and new principles of economical formations. Of course, social-economic basis is the crucial milestone of the Marxist theory. But if we look a bit deeper into the philosophic concept we will probably notice that one of the main global goals of the whole theory was the establishment of global system of peace, granted by non-conflict potential of international relations. Thus, for Marxism (international relations), the attention is not only ...

The interest in Freemasonry has shifted today from the field of metaphysics to the scope of aesthetics. The method of the “new hermeneutics”, proclaimed by Ulitskaya, presupposes an appeal to the world culture codes. The mythology of Freemasonry occupies an important place, which is connected both with interest in the Silver Age, and with a common for transitional epochs attention to the problem of world evil. The principle of high game, helping to overcome the boundaries of what is visible in the name of exis...

The paper dwells on the phenomenon of mass sport in the context of the social history of the Soviet society of the 1920s and 1930s. The sport is a subject of historical reflection attracting more and more attention. The paper analyzes the development of healthy lifestyles, physical culture and sports as a subject of scientific study. The study of the mechanisms of recruitment of participants of sports clubs, teams and societies, the formation of leisure sports practices is the field of the "new" social history of ...

This article describes a massive open online course (MOOC) for foreign doctors and pharmacists. Related literature sources show that MOOCs are a form of e-learning based on open (public) Internet courses using electronic educational multimedia content, interactive user communication and support of the community of teachers, assistants and students, with massive participation of the latter. The structure of the MOOC “Russian for foreign doctors” has includes: organizational, informationtraining, training-practi...

The paper debates possible authorship of designs for printed illustrations in one of the most famous anatomies issued during the Renaissance period – the work of Andreas Vesalius entitled De humani corporis fabrica libri septem pubished in 1543. The anatomy contains more than 250 illustrations, of which 22 are made on large folio plates; three of them depicting skeletons, others depicting human body structures. Many studies have analyzed possible masters who prepared designs for the illustrations in question. Am...

Gold is one of the most desirable raw materials in the world. Mainly because of the unique aesthetic features. But it also has other advantages that can be useful in architecture, as evidenced by buildings in which it was used. The outer layer of the facade made of gold flakes or sheet provides not only exceptional reflections, shine and prestige but also guarantees high resistance to weather conditions. The main goal of the research is to present the possibilities of shaping the aesthetics of façades of architec...

The main objective of the article is to introduce a less known Slovak author MatГєВљ Kavec. From the theoretical and practical point of view and the orientation of the study one of the sub-objectives is the characterization and interpretational analysis of the authorВ’s work. In the context of the Slovak literature the author is being listed as a writer of the inter-war period. From the thematic aspect, the work of Kavec is divided into two main areas: urban environment and tinker theme. Since tinkering is a Slova...