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ANALYSIS OF MARKETING ACTIVITIES OF TOURIST INFORMATION CENTRES
Abstract
Marketing activities and their utilisation are inevitable part of almost all companies operating in current high competitive market. If the company wants to be successful and sell their goods and services, it needs to be visible for its potential customers. To support demand and product offer the implementation of tools of marketing and communication mix is important. Tourism sector is no exception. The main aim of the article was to focus and point out the marketing tools and activities that are used by tourist information centres even they are generally not private establishments, but the one from the public sphere. Even though their activities are more than important to increase the tourism movement and attract more and more visitors or tourists to see the potential of the town or of the region. Presented paper brings analysis results as well as overview of marketing activities at the example of tourism information centres or tourist information boards in chosen country. In this case it was Slovak republic. The research was carried out on the basis of a questionnaire as main tool. Through the mathematical and statistical methods the results of the survey were evaluated to reach the main aim of the paper. Conclusion brings the cognition that the tourist information centres are pushed to be active in case they want to support tourism development especially in smaller towns. Their portfolio of activities should be as wide as possible if they want to be successful.
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