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GAMIFICATION IN THE CONTEXT OF ORGANIZATIONAL TALENT MANAGEMENT

Raina Vira

First published: 2018https://doi.org/10.5593/sgemsocial2018/1.5/S05.055View metrics

Abstract

Institute for corporative productivity (American Society for Training and Development) defines the talent management as an organizational approach to leading people by building culture, engagement, capability and capacity through integrated talent acquisition, development, and deployment processes that are aligned to business goals. CEB High-Potential Solution (Gartner) states that high potential employees are 91% more valuable to a business than other staff. As time progressed, searching for new tools, more reliable approach to identifying talent continues and new innovative methods become available. Gamification is the practice of applying gaming principles to the everyday tasks and it can be applied across the recruitment and retention of top talented individuals. Talent management is an important topic for many Latvian organizations. Companies fight for the professional staff and when the organization has acquired the specialist, the improvement of their skills and competences should continue. Unfortunately, only a small part of Latvian organizations has introduced talent development programs. The programs need to be continuously improved in the search for new methods and tools. One of the innovative methods undoubtedly is a gamification. The aim of the author's research was to find out how the business environment in Latvia is informed about gamification, and how the opportunities offered by it are used in HR area and talent management.

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Publication details

Title
GAMIFICATION IN THE CONTEXT OF ORGANIZATIONAL TALENT MANAGEMENT
Authors
Raina Vira
Proceedings
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publisher
STEF92 Technology
Year
2018
Pages
439-446
SWS Citekey
Vira20185439446
ISSN
2367-5659
ISBN
978-619-7408-65-2
Language
en
Publication type
Proceedings Paper
Keywords
gamificationemployees talent
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