
PLACING ROMANIA ON THE MAP: THE QUEST FOR RECOGNITION THROUGH GUINNESS BOOK RECORDS
(STEF92 Technology, 2017, M. Cernicova-Buca)
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The contemporary society is drawn towards the spectacular, the out-of-the-ordinary, the amazing. Many companies, communities, cities acknowledge this feature and fight for public recognition by joining competitions and taking the effort to be placed in rankings. The paper focuses on Romanian records registered in the world-famous Guinness book of records as strategies for gaining recognition and reputation management. The study makes an overview of Romanian records and presents the case-study of Timisoara, which h...













