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SPECIFICS OF CONSUMER BEHAVIOUR IN THE ENTERTAINMENT GAME INDUSTRY

R. Bacik, M. Mudrik, M. Lascsakova

First published: 2017https://doi.org/10.5593/sgemsocial2017/15/S05.111View metrics

Abstract

The following article gives a picture of the history and current state of the entertainment gaming industry, which is rapidly developing and changing in these few years. Compares features of gaming devices and consoles, methods of distribution of its products to consumers and describes the modern selling models such as microtransactions. The article deals about current sales and marketing models used in this industry. It also focuses on the big problem in the gaming industry which is piracy. In the analytical part it is focuses on the relationship between the amount that respondents spend on gaming and their attitude towards piracy. There was investigated whether, in our research sample influences the attitude toward piracy buying behaviour of respondents and their spending on gaming software. There was ANOVA analysis used to verified the hypothesis through a single factor. The results of the single factor ANOVA may indicate potential weak purchasing power, or popularity Free to Play titles among respondents who do not pirate gaming software. These findings may be beneficial for the gaming industry and people which are interested about this sector.

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Publication details

Title
SPECIFICS OF CONSUMER BEHAVIOUR IN THE ENTERTAINMENT GAME INDUSTRY
Authors
R. Bacik, M. Mudrik, M. Lascsakova
Proceedings
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publisher
STEF92 Technology
Year
2017
Pages
887-894
SWS Citekey
Bacik20175887894
ISSN
2367-5659
ISBN
978-619-7408-17-1
Language
en
Publication type
Proceedings Paper
Keywords
computer gamesconsolesmicrotransactionspiracy
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