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Cuba is one of the fastest developing tourist regions in the Caribbean, this dynamic growth in tourist traffic is caused by the increased investment in the tourism infrastructure. Since the '90s a trend in the tourist infrastructure can be observed, where building all-inclusive hotels in the coastal region has become increasingly popular. In Cuba's case those were usually closed areas – tourist enclaves, where only foreign tourists and cuban staff could reside. Thus the tourist regions were located in isolated pla...

Management is the oldest area of human activity, which exists as long as people live and as long as they work in communities. In modern society, a new type of management has emerged - remote or distance management of employees. There can be several reasons for spread of remote management: the highest possible costs for an employee permanently present in an office, such as renting an office space and the associated costs of maintaining working places, or the type of activity of the organization that implies the mai...

Hotel service in its essence is a dynamic process, stimulating appliance of various technological innovations, which in turn create convenience and real experience to hotel guests during their stay. Artificial intelligence and virtual reality, mobile applications, digital key and kiosks, voice assistants, chatbots, robots and many more modern technologies play essential role in achieving competitive advantages in the hotel industry. Their effectiveness and appropriate implementation rely entirely on end users’ per...

This article considers the digital transformation of agriculture, its development and links to the digital information economy of the state. The relevance of the article is due to the growing importance of the digital economy on a global scale and its impact on all spheres of the state economy. The purpose of the article is to analyze the current state of digitization of agriculture as well as to develop questions about the development of the information digital economy and the introduction of information and comm...

The present paper is dedicated to investigation of the business protection technologies from the perspective of security facilities at multiple levels of the organisation development. Objective instruments that allow to ascertain causes of the organisation disruption and to develop a system of countermeasures act in the capacity of such resources. We offer a new method of assessment of the security service level of readiness to perform their duties in the conditions of changes introduced within the organisation. I...

Increasing competition mean that the importance of the company's intangible assets, such as image and reputation, is growing. Image and reputation are categories often identified with each other, but there are significant differences between them. An image is a set of ideas and associations about the company created in the minds of the audience, while reputation is the opinion of the company and its activities, arising as a result of indirect and direct contacts with stakeholders. Building both, image and reputati...

Kaplan and Norton developed the Balanced Scorecard (BSC) model to complement and develop traditional financial performance indicators for the organization. According to a Fortune survey, about 60% of the 1,000 selected US companies have BSC experience, including international corporations (KPMG, Peat Marwick, Allstate Insurance, and AT&T). The scorecard contains a diverse set of performance measures, including financial performance, customer relations, internal business processes, and learning and growth. Advocate...

At present an economic management of any administrative region (territory with fixed legal boundaries) is impossible without modern technologies of spatial analysis. Administrators of power structures use every opportunity to ensure that the management of the region is based on the automated processing of spatial data and particularly on remote sensing data. First of all, the possibilities of Geographical Information Systems (GIS) are used such as data collection and systematization, automated analysis, compilatio...

This study aims to explore the main economic trends in the performance of the agricultural sector of ten new Member States in Central and Eastern Europe (CEEC) after joining the EU in 2004 – 2007. The study is carried out applying the methods of economic analysis including trend test methods and a comparative analysis. The authors have used data that are comparable across the EU countries and have been processed according to the unified methodology of the Economic Accounts for Agriculture (EAA). Specifically, the ...

The telecommunications industry is a sector that is developing at a fast pace, in a particularly strong competitive environment. Innovation is a key process in this sector being one of the most important factors ensuring the competitiveness of companies. The analysis of the components that are evaluating the performances of the telecommunication companies as a result of the adoption of the innovations enables the creation of strategic models that can lead to important competitive advantages with the effect of incr...

(CRM, Customer Relationship Management) and solutions for data storage that are usually set and implemented by their headquarters. Need to maintain large stores of data and personal data not excluded are managed by IT, multiple-used in terms of time and aim by analytics (DA, Data Analytics) - e.g. for profiling, data mining, segmentation and other specialists (PDPs, Personal Data Protection Specialists / DPO, Data Protection Officer etc.), performed and controlled by internal controlling department (BI, Business I...

Health tourism as a niche has emerged and has rapidly grown to become a very significant and promising industry. In the European Union, health tourism market is definitely a new and strong trend, with total revenues of 46.9 billion EUR, which is equal to 4.6% of all tourism revenues and 0.33% of the EU-28 GDP in 2014. The purpose of this paper is to describe main attributes and to analyze some of the health tourism challenges in Italy and Croatia. In addition, the financial effects of these health tourism markets ...

Specific risk of a particular enterprise consists of a risk resulting from the industry, that the enterprise operates in, as well as of a risk resulting from internal specificity of the enterprise. The objective of this paper is to propose author’s method to translate the operational and financial effectiveness assessment into a number, which would reflect a specific risk premium. The paper assumes that specific risk in the enterprise composes of an operational and financial risk, which are a derivative of the eff...

This paper explores the role of the EU Farm Accountancy Data Network (FADN) in assessing the evolution of agricultural holdings and their contribution to the national economy in Latvia. Although a significant number of previous studies performed a statistical, econometric and comparative analysis of figures extracted from the FADN database, there is still a dearth of research on the importance of the FADN and its integral elements for the provision of detailed and reliable information required for sustainable deve...

The impact of the food sector on achieving the sustainable development goals is increasingly debated worldwide amid growing climate change effects and on the background of a lack of quickly responses on mitigating them. Initially, the state of the art is quantitatively analyzed for emphasizing the scientific evolution on food consumption in the context of sustainability and the main themes discussed by researchers. Further, several indicators on food consumption expenditures, daily calorie supply, emissions, waste...

Nowadays solo traveling is an emerging market in tourism industry. It is relatively new type of tourism which forms express the communities’ will to have entire disposal of their choice and freedom. The purpose of the current study is to assess the available resources for developing solo tourism in Bulgaria. The used methodology consists in application of Hartmut Bossel’s system-based approach where the destination is divided into three large subsystems - human, support and natural. Based on the results from a con...

The second decade of the 21st century is characterized by a boom in digitization and digital transformations. Social networks are a digital phenomenon of the last decade. Social networks are becoming an important medium for business marketing, especially for their promotion and advertising. At the same time, it should be emphasized that this channel is important in many ways, not only as a source of information, but as a means and interpersonal communication. The article presents research we conducted through an e...

Every business subject strives to achieve the highest possible prosperity and profitability of its business in connection with the fulfillment of its business mission and achievement of the set strategic goals. Successful sales of products and services to customers are a prerequisite for achieving the set goals. Customers are one of the key to future business development, so it is very important for enterprises to pay attention to customer relationship management. Customer Relationship Management is a process of i...

This article deals with the development of knowledge management theory. The relevance of the article is due, in fact, to the powerful development of the digital information economy and its impact on all areas of the state’s economy. The purpose of the article is to develop theoretical statements about the knowledge management system as a component of the enterprise management system as a whole. Issues related to the design of knowledge management systems, including descriptions of various methods, technologies and...

The paper focuses on the construction industry and its analysis from the economic-statistical perspective. Construction is a specialized economic sector that provides construction, maintenance, modernization, reconstruction and demolition of building structures. The aim of the paper is to evaluate the development of construction companies in 2010 and 2014, which are years after the crisis. The statistical data of all construction enterprises were processed for the above years using the Albertina database. In 2010,...

Small and medium sized enterprises (SME) have an important role in developing the economies of each country in the world, no matter their domain of activity. In Romania, the number of such enterprises is significantly smaller than in other EU countries, as official Eurostat (2018) statistics prove. In this case, the Romanian authorities’ decision of supporting the creation of new SME’s through a four-year program is praiseworthy. While the main idea of such a program is to offer the beneficiaries at least a part o...

Starting from 2018, the tax benefits for donating legal entitiesand private persons have been reduced considerably in Latvia, and the previous research suggests that the income of the non-governmental organizations mainly consists of donations made by legal entities. This study investigates the donating legal entities of the largest charity organization in Latvia for the purpose of finding out the donors’ understanding of corporate social responsibility (CSR) and their motivation for engagement in charity, in orde...

The cultural heritage of the Romanians has often been highlighted internationally, being part of the country's brand, regardless if it's about traditions, crafts or built heritage. At the same time, Romania is an important tourist destination although it is difficult to say whether the long-term development strategy will ever make tourism a national priority. However, and in the absence of an integrated strategy, the country has several strong tourist destinations, and Bucovina region is one of them, but that is r...

Varna may have great potential but the city could not still attract enough conference tourists. The aim of the study is to estimate the factors influencing the attractiveness of Varna as a destination for conference tourism. The sampling group of the study comprises a total of 53 experts and specialists in the field of tourism. For the purpose of the study, a questionnaire has been designed to gather primary information about experts’ perceptions of Varna as a conference tourist destination. To assess the potentia...

Business externalization is a common concept in HR management and freelancing is one of the aspects of independent employment. In the past, many authors defined the area of freelancing in media, artistic and creative work, however, contemporary sources note that the area is much broader and changes rapidly. The present study aims to determine the status of freelancing in Croatia. The starting point of this research was to find out whether freelancers have the same opportunity as in other business communities, and ...

The advance in information and communication technologies as well as globalisation processes create prerequisites for a transition to knowledge economy in which human resources as knowledge carriers and an element of intellectual capital function as an engine of economic development. The aim of this article is to study the changes in the human resources in the economic sector of commerce of the Republic of Bulgaria in the situation of a transition to knowledge economy for the period 2008-2016. When examining the c...

We need to think that an ecosystem is working for us all time, proving a constant flow of resources as economical input, sustain life and all necessary condition for the agricultural activity, creating a mechanism that is wider than our comprehension. An agricultural ecosystem is producing food, fuels, non-food products. This activity is depending on the ecosystem service, by water, climate, soil fertility, carbon sequestration, biodiversity as genetic reservoir. Usually the connection between agriculture and ecos...

The purposes of the article were to illustrate how scientific education can be promoted through social media for generation Z in relation with civic engagement and to exemplify the case of a Romanian association involved in this type of activity. The research methodology was based on a quantitative method and a study case. The paper showed that social media represents a useful tool to promote scientific education within specific categories of people. Also, it demonstrated that, as science is part of a complex poli...

Strategic business management has become a common management method. Yet views about the impact on business performance are inconsistent and dispersed among different business disciplines. We proceed from the premise that the benefits that enterprises can gain from a high-quality strategic business management depends mainly on institutional conditions in their home environment. Based on the research made as a part of ROSTAPO international project focused on competitiveness of small and medium-sized enterprises by ...

Pesticides are intended for the control of pests, weeds, pathogens and other factors that cause damage to plants. Pesticides include substances to combat these harmful organisms, but also substances such as growth regulators, desiccants, vegetable and fruit cleaning substances, and substances applied during storage and transportation of production. The use of these pesticides for developed countries is a current concern. The purpose of this study was to conduct an analysis of pesticides used in Romania during the ...

Environmental pollution, adverse spawning conditions, as well as intensive fishing and other factors have negative influence on fish stock condition, thereby causing fishery enterprises problems to plan their activities in long term. This causes significant consequences not only for the Latvian fishery sector in general, but also for the development of coastal areas and national socio-economic growth. In the modern global economy, competitiveness is put forward as one of the conditions for economic recovery. The c...

A new approach to measuring multi-user loyalty is proposed. This approach allows ensuring the development of the company in the long term. An effective development scenario is implemented on the basis of the consistent identification of the causes of mistrust on the part of potential participants in the company. Many typical offers by loyalty program developers contradict with the negative feedback from their users regarding the low effectiveness of their implemented tools. That is why a company shall have at its ...

Research over the past 20 years has shown the enormous role of tourism in the economies of most countries. First of all, it allows solving problems of stimulating social development of regions. Tourism has a stimulating effect on such sectors of the economy as transport, communications, trade, construction, agriculture, production of consumer goods and contributes to the development of practically all sectors of the economy [1]. In the late 70s of the twentieth century, ecological tourism becomes one of the most p...

Today in Ukraine, the issue of organization of recreation becomes a priority issue not only in the physiological-psychological aspect, but also as a socially-organized function of people's lives. It provides an opportunity for an integrated combination of recreation, tourism and excursions, in order to promote the development of tourist excursions. Natural, cultural-historical and socio-economic resources of the region, as well as the presence of territories and objects of the nature reserve fund are important fac...

Marketing of organic food products is a topic of interest taking into account the upward trend of these products globally. Promoting eco-products is an approach to the increasing demand for high quality consumer products. Organic marketing is important because it can help protect the environment and preserve biodiversity, increase food security and can contribute to sustainable development of agriculture. The paper aim was to analyze consumer preferences in southern Romania concerning organic agri-food products. I...

The drinks sector has increasingly diversified lately on the basis of complying with the consumers’ demands as well as on the necessity of adopting sustainable practices imposed by the resource depletion and climate change challenges. This research aims to present an overview of the drinks market at Romanian level since 2013 by considering also the sustainability component. Two methods are applied for a better analysis of this subject: the bibliometric analysis and the statistical analysis of the drinks market. In...

The article presents logistical aspects of the economic security system. The determinants of economic security are presented, and the monitoring and hazard indicators of the analysed security are analysed. The role and tasks of logistics in shaping the country's economic security as well as a comprehensive strategy for improving economic security are presented. Analyses and research revealed that it is important both cognitively and for economic practice to learn the mechanisms of efficient logistics. Logistical p...

enterprises have recently been attracting attention and participation of various stakeholders in the country. The combined efforts and engagement create an emerging multi-stakeholder ecosystem that constitutes a supportive environment for the development of social enterprise in Vietnam. Investigating the models of Vietnamese social enterprises is important to understand their nature development and shape supporting policies for further development. In this paper, four broad models of social enterprise that can be ...

The present paper aims to analyze the level of concentration of the electricity markets in Romania compared to that of the other European states. The purpose of this study is to check whether electricity markets in Romania are less competitive than in other European countries. The degree of concentration has been used both as a tool to analyze possible anticompetitive behaviors and to examine the effectiveness of competition policy as a whole in order to protect and facilitate competition throughout the economy. T...

Workplace stress is recognized as a worldwide challenge for both employees and organizations. From this point of view, approaching a research topic regarding the factors that determine the occurrence of stress within the project teams from public institutions, along the realized public projects, I think it is also of real interest for public institutions. This research aimed to determine which are the main stressors that appear within the project team, more precisely in the elaboration and implementation of public...

Industry 4.0 has recently become a very actual and interesting issue in many areas for lot of people. The questions of the creation of state economic policy for development of sectors of particular industries and the related question of their support by the state are discussed. If this area can be characterized by a pragmatic, predominantly economically oriented approach, there is a greater degree of emotion in other areas discussed. These emotional categories also include the impact of various Industry 4.0 initia...

This study aims to clarify the ways in which the authorities involved in place brand management choose to use new technologies to communicate their online identity, within a broader context, defined by circular economy. We focused on a methodology repository, applying an already validated instrument, which could generate standardized and comparable results, from previous research, addressing the online identity of place brands issue. However, exploring contextualization, which is now mandatory for place brands in ...

The purpose of this study is to present business models as the success factors of social enterprise and their applicability in the outlook of new economic trends which include the perspective of transition from a linear to a circular economy. The issue of the study provided the opportunity to establish success factors of social enterprise as well business models that are used in practice. The paper uses a fragment of a wider survey conducted by the author in the period 2015- 2016 concerning the Polish model of soc...

The paper provides an extended report on a study of the evolution of management accounting in Russia, with a main phase of investigation during the period 2014-2019. It traces the development of management accounting in the country’s emerging economy during the three post-Soviet decades and investigates the specifics of management accounting in the domain of mid-sized companies – the most typical representatives of the market economy. The research is focused on the “soft” side of management accounting, stressing t...

There has been a very dynamic development of project management in recent years. One reason is continued globalization and market interconnection, another reason is the technological development and the development of new technologies. There are many challenges that project managers must encounter. Managing and leading the projects is a challenge for the project managers and it becomes difficult to meet the goals of the project, once the project changes from local to global. As companies worldwide are moving more ...

Let the linear demand function be ??0(??)=??0???0??,0??????0??0, where ??0,??0>0 and ??0(??) is the unit price with respect to the demand quantity ??.Then the revenue function is ??0(??)=??0?????0??2 where 0??????0??0 . Consider the cost function ??0(??)=??0+??0?? where 0???, ??0>0 and 0<??0<??0. Then we obtain profit function as ??0(??)=??0(??)???0(??)=??0?????0??2???0???0?? where 0??????0??0 . Yao and Lin [Yao J.-S., Lin D.-C., Optimal fuzzy profit for price in fuzzy sense, Fuzzy Sets and Systems 111, 455-464 20...

Our study presents a model of factors influencing the financial viability of Hungarian social enterprises, and tests the model on a sample of 220 Hungarian firms involved in social entrepreneurship. In the model we suggest that the most important factors for financial viability are the Regulatory environment (the transparency of regulations); the Entrepreneurial attributes of the entrepreneur (business orientation, business skills and experience, business planning tendencies); the Financial support provided by the...

Marketing communications mix consists of eight major modes of communication – advertising, direct marketing, events and experiences, interactive marketing, personal selling, public relations and publicity, sales promotion, and word-of-mouth marketing – but a fully integrated communications mix also includes email marketing, partnerships / promotions, and social media. The most powerful touch-points are Internet, mobile phones, social media, and TV. Innovative media such as interactive video, mobile developments, s...

The information society has enormously evolved in recent years and the changes due to progress are in a continuous dynamic. Thus, the marketing communication process has also experimented considerable changes in terms of the development of IT & C technologies, artificial intelligence, virtual reality (VR) and augmented reality (AR), neuro-tools and methods but also using promotion tools that have been adapted to digital, by bringing significant changes over the buyer brain and the process marketing communication. ...

In this article we propose to analyze the pre-school level of the education in the last 3 years (2015-2018), referring to the degree of influence of the implementation of the personal development and leadership practices by the teachers in the context of diverses groups of children. The investigation methodology of the study was based on a through analysis of the scientific documents, to which quantitative methods were added (the interpretation of statistical data), but also qualitative methods such as the intervi...