SWS Academic Research eLibrarySocial Sciences & Art

Scholarly record

ASSESSMENT OF THE FACTORS INFLUENCING THE ATTRACTIVENESS OF VARNA AS A DESTINATION FOR CONFERENCE TOURISM

M. Stoyanova, S. Hristova

First published: 2019https://doi.org/10.5593/SWS.ISCSS.2019.2/S04.004View metrics

Abstract

Varna may have great potential but the city could not still attract enough conference tourists. The aim of the study is to estimate the factors influencing the attractiveness of Varna as a destination for conference tourism. The sampling group of the study comprises a total of 53 experts and specialists in the field of tourism. For the purpose of the study, a questionnaire has been designed to gather primary information about expertsВ’ perceptions of Varna as a conference tourist destination. To assess the potential, 13 criteria are used, which are related to the theoretical aspects and their respective indicators. For determining the quantitative assessment of the strength of correlation between the most important criteria about destination, a Regression analysis is used. Three problems are solved in establishing dependencies: (i) researching and identifying the existence of an objective link between the phenomena studied; (ii) selection of a suitable model for the presentation of the relationship; and (iii) defining quantitative assessment of the strength of the relationship. The findings of the study have significant managerial implications for conference destination marketing managers.

Publication Impact Profile

PlumX Article Metrics by Elsevier

Publication details

Title
ASSESSMENT OF THE FACTORS INFLUENCING THE ATTRACTIVENESS OF VARNA AS A DESTINATION FOR CONFERENCE TOURISM
Authors
M. Stoyanova, S. Hristova
Proceedings
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publisher
STEF92 Technology
Year
2019
Pages
25-32
SWS Citekey
Stoyanova201942532
ISSN
2682-9959
ISBN
978-619-7408-92-8
Language
en
Publication type
Proceedings Paper
Keywords
Conference tourismDestination VarnaCriteria for evaluationRegression analysis
References6

  1. Dimitrov, P., et al. Association of the Bulgarian tourism industry with the economic performance of some EU tourism emitting economies, Strategies in tourism organizations and destinations. UAlg ESGHT, 2013, СЂ. 179;

  2. Ganeva, Z. Da preotkriem statistikata. “Elestra”, Sofia, 2016, p. 712;

  3. Koprinarov B., V. Atanasova. The new measures of marketing in tourism in the context of globalization. Eastern Academic Journal. Issue 1, 2016, pp 81-88;

  4. Sarapkin, Yu. Prishlo vremya MICE. http://www.conference.ru/articles/7/ (accessed on 26.07.2019);

  5. Snedecor, G and W. Cochran. (1967). Statistical Methods, New York, Iowa, p. 593;

  6. Leković, J. Empirical models as a method for measuring competitive position in tourism. In: The Second International Scientific Conference, tourism in function of development of the Republic of Serbia - Tourism product as a factor of competitiveness of the Serbian economy and experiences of other countries, Thematic Proceedings II, Vol 2 No 2, 2017, pp 612-628. http://www.tisc.rs/proceedings/index.php/hitmc/issue/view/3 (accessed on 26.07.2019).

View or Download full articleAccess options
Full paper accessChoose SWS login, librarian support, or instant article download.

SWS access login

Login as SWS Scientific Committee

Authors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.

For librarian assistance: [email protected]

Purchase Instant Access

48-hour online accessComing soon
Online-only accessComing soon
Download the full article in PDF formatEUR 35
  • Article can be downloaded after successful payment.
  • Article may be used according to SWS library access terms.
  • Article cannot be redistributed.
Get full paper

Back to publication list