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The information society has enormously evolved in recent years and the changes due to progress are in a continuous dynamic. Thus, the marketing communication process has also experimented considerable changes in terms of the development of IT & C technologies, artificial intelligence, virtual reality (VR) and augmented reality (AR), neuro-tools and methods but also using promotion tools that have been adapted to digital, by bringing significant changes over the buyer brain and the process marketing communication. ...

Kaplan and Norton developed the Balanced Scorecard (BSC) model to complement and develop traditional financial performance indicators for the organization. According to a Fortune survey, about 60% of the 1,000 selected US companies have BSC experience, including international corporations (KPMG, Peat Marwick, Allstate Insurance, and AT&T). The scorecard contains a diverse set of performance measures, including financial performance, customer relations, internal business processes, and learning and growth. Advocate...

Practice of cluster development, being guided by basic provisions of theories, has certain national peculiarities and differs over the certain countries with the width of territorial coverage, extent of regulation, and forms of state participation as well. In RussiaВ’s economy problems both of origin, and effective functioning of clusters remain actual. We assume that a binding condition of effective cluster development in the Russian Federation is the system monitoring of clusters activity that allows participant...

There has been a very dynamic development of project management in recent years. One reason is continued globalization and market interconnection, another reason is the technological development and the development of new technologies. There are many challenges that project managers must encounter. Managing and leading the projects is a challenge for the project managers and it becomes difficult to meet the goals of the project, once the project changes from local to global. As companies worldwide are moving more ...

Open innovation is a new paradigm for the development of agribusiness in Romania and the Danube macro-region. Studies on agro-food chains and clusters are still scarce. In the Romanian agro-food sector, 7 regional and cross-regional clusters are very active. This study aims to present the state of the art on open innovation in agribusiness in Romania, identifying how it is adopted, the role of clusters and the factors that influence this process, a collaborative platform for agro-food clusters and their members an...

Specific risk of a particular enterprise consists of a risk resulting from the industry, that the enterprise operates in, as well as of a risk resulting from internal specificity of the enterprise. The objective of this paper is to propose authorВ’s method to translate the operational and financial effectiveness assessment into a number, which would reflect a specific risk premium. The paper assumes that specific risk in the enterprise composes of an operational and financial risk, which are a derivative of the ef...

The paper aim is an attempt to analyses the status quo of the stated-owned company Serbian railways infrastructure in terms of strategic development and particularly goal-setting advancement. PaperВ’s method is based on contemporary streams in management of stated-own enterprises and specifically alternative models of organizing relatively rigid organizations. The study examines and it shows that there is much work to be done to bring the system of objectives into a position that enable and ensure a sufficiently h...

Management is the oldest area of human activity, which exists as long as people live and as long as they work in communities. In modern society, a new type of management has emerged - remote or distance management of employees. There can be several reasons for spread of remote management: the highest possible costs for an employee permanently present in an office, such as renting an office space and the associated costs of maintaining working places, or the type of activity of the organization that implies the mai...

The purposes of the article were to illustrate how scientific education can be promoted through social media for generation Z in relation with civic engagement and to exemplify the case of a Romanian association involved in this type of activity. The research methodology was based on a quantitative method and a study case. The paper showed that social media represents a useful tool to promote scientific education within specific categories of people. Also, it demonstrated that, as science is part of a complex poli...

The study focuses on the use of talent management, depending on the size and form of organizations in the Czech Republic. On a representative sample of 301 organizations, who use talent management, it was determined whether the use of talent management depends on the size of private organizations and whether the form of organization is influencing its application. The study is a part of a very extensive research completed in 2016, dealing with the effectiveness of talent management methods in the Czech Republic. I...

A new approach, which ensures the obtainment of an objective conclusion about the state of the enterprise at the current time, is proposed. The peculiarity of the approach is the presence of an algorithm, which ensures not only the transformation of numerous performance standards into the specific measures of efficiency, but also the implementation of the transition from a variety of traditional models to a unique method. Thus, the conditions for the adoption of the management system that is capable of organizing ...

enterprises have recently been attracting attention and participation of various stakeholders in the country. The combined efforts and engagement create an emerging multi-stakeholder ecosystem that constitutes a supportive environment for the development of social enterprise in Vietnam. Investigating the models of Vietnamese social enterprises is important to understand their nature development and shape supporting policies for further development. In this paper, four broad models of social enterprise that can be ...

The paper deals with the peculiarities of using the storytelling technology in the FMCG products branding as one of the techniques for value-oriented emotioning, i.e. purposeful formation of consumerВ’s emotional response [1]. The study of this aspect in branding is especially relevant today because in a highly competitive environment and with a lot of messages with similar rational arguments, it is difficult to achieve an impassioned and emotional response to the branded goods and to form a differentiated offer. ...

The challenges Europe is facing today rely on the entrepreneurship development which stands for economic growth and new job creation. As the Entrepreneurship 2020 action plan promotes, the new businesses are crucial for economic development of Europe, being the powerful drivers for better productivity, new skills acquisition, and opening new market sectors. In this view, the paper attempts to investigate the current issues encountered by Romanian enterprises in their entrepreneurial path and the related effects on...

Small and medium sized enterprises (SME) have an important role in developing the economies of each country in the world, no matter their domain of activity. In Romania, the number of such enterprises is significantly smaller than in other EU countries, as official Eurostat (2018) statistics prove. In this case, the Romanian authoritiesВ’ decision of supporting the creation of new SMEВ’s through a four-year program is praiseworthy. While the main idea of such a program is to offer the beneficiaries at least a part...

Romania of the year 2019 crosses the largest exodus in its history and we are not talking about the village-city mobility but directly about international migration. At the same time, in the popular culture, Romanians are not known to be big entrepreneurs. They innovate, are spontaneous, have many ideas, but entrepreneurship is not a trait that characterizes us as people. Also, the working population migrates massively, which does not encourage the development of rural areas. This paper aims to analyze and radiogr...

The entrepreneurship is regarded as one of the most important sources of competitive advantage for all countries. The development of entrepreneurship has important benefits, both economically and socially. The relevance of entrepreneurship for national economy is expressed by Michael Porter “invention and entrepreneurship are at the heart of national advantage” [1]. This research paper aims to present the challenges of entrepreneurship in Romania in the context of smart specialization process as basis for the ...

In this article we propose to analyze the pre-school level of the education in the last 3 years (2015-2018), referring to the degree of influence of the implementation of the personal development and leadership practices by the teachers in the context of diverses groups of children. The investigation methodology of the study was based on a through analysis of the scientific documents, to which quantitative methods were added (the interpretation of statistical data), but also qualitative methods such as the intervi...

Accurate data and information about competition, about market trends and about consumersВ’ needs and habits are essentials for any business company based on profit and efficiency objectives. Forecasting is a decision-making tool used to assess the economic trends and to allow business owners to benefit or to counteract them, in essence, to prepare business owners and management to act instead of react to conditions. This paper aim to reveal the importance of forecasting in decision-making process - with emphasis o...

The global need for specific actions intended at reducing the climatic changes, the regional disparities and increasing the quality of life have led to the United Nations Sustainable Development Goals, a set of 17 main focal points acknowledged by all the United Nations Organization (UN) members as totally necessary for contributing to ensuring a global sustainable development. Even so, not all the countries have developed their own National Sustainable Development Strategy, due to different factors such as a very...

ImplГҐmГҐntation of thГҐ intГҐrnal control systГҐm within thГҐ organization with thГҐ support of thГҐ intГҐrnal audit is carriГҐd out as a long lasting procГҐss of high rГҐsponsibility and it can bГҐ accomplishГҐd through thГҐ full involvГҐmГҐnt of thГҐ pГҐrsons within thГҐ organization but it remains thГҐ rГҐsponsibility of thГҐmanagГҐr. BasГҐd on thГҐ information providГҐd by thГҐ audit and thГҐ managГҐrial intГҐrnal control, thГҐ managГҐmГҐnt of thГҐ organization has thГҐ opportunity to strГҐngthГҐn its managГҐ...

The cultural heritage of the Romanians has often been highlighted internationally, being part of the country's brand, regardless if it's about traditions, crafts or built heritage. At the same time, Romania is an important tourist destination although it is difficult to say whether the long-term development strategy will ever make tourism a national priority. However, and in the absence of an integrated strategy, the country has several strong tourist destinations, and Bucovina region is one of them, but that is r...

The paper tries to research female career paths to the top in Latvian public and private companies for the period of 2017-2018. The study methodology is based on qualitative research from top Latvian companies and particularly revealing of factors, which affect directly and indirectly women career trajectory in selected Latvian companies. In the paper are applied contemporary theories on gender diversity and other women studies streams. The study suggest that Latvia is the country with highest number of females in...

Working meetings are indispensable events in every company, where employees and business partners have the opportunity to share knowledge and information and also to make important decisions. In the informational society, at the level of multinational companies, which have more conference rooms, it is very important to have an efficient management of them. In most large companies with more meeting rooms, management of their availability is usually based on predefined schedules that can create inefficient situation...

The knowledge economy requires that the process of building of competitive economy involves scientific achievements as a source of new knowledge. At the same time effective management of the innovation processes taking place within European regions is fundamental for European economy to establish its good position in the world. Regional innovation strategies are actually responsible for directing innovation processes. As some time has gone by and first experiences with regard to the functioning of those tools beco...

Motivation has been the subject of numerous books on human resources management. However, it is not frequently discussed in the energy sector, and particularly not in the mining industry. The ongoing restructuring processes in the Polish mining industry make it impossible to identify a consistent motivational scheme. The existing programmes, due to the ever-changing operational conditions of mining companies, are maladjusted to employeesВ’ expectations. This article attempts to evaluate the expectations of miners ...

Managerial behavior and the operating philosophy of the firm's executive level characterize entrepreneurial orientation, enabling entry into new markets. Three dimensions most frequently used to describe entrepreneurial orientation are innovativeness, proactiveness, and risk-taking. Most of the earlier research on entrepreneurial orientation aggregates its features into a single construct to examine its impact on the companyВ’s performance. In this study, the dimensions of the entrepreneurial orientation were deco...

The most important capital of modern enterprises is information, knowledge and intellectual capital, while at the same time in process of building the competitive advantage, the role of material components decreases. Knowledge in the enterprise is partly its property but mostly its owners are employees. Therefore, it is crucial to provide employees with appropriate working conditions in which they could fully use their potential. This may require, among others, such activities as: changing the organizational cultu...

The submitted article analyses the current situation concerning implementation of methods of continuous improvement in industrial companies. The results are based on a survey carried out in 2016 - 2017. The survey was carried out in industrial companies employing 250 to 2,500 employees, mainly in joint stock companies and limited liability companies, with majority of Czech capital. It mostly concerns companies focused on automotive industry both from the production point of view as well as from the finished produc...

Today innovation activity is considered as one of the main conditions for the modernization of the economy and one of the main indicators of competitiveness of the state. The article presents the comparative analysis of innovative activity of Russia and foreign countries and shows the global innovation index of Russia. Based on the analysis, the strong and weak points of the innovation system of Russia have been identified, the main problems hindering the development of innovation activities in Russia have been re...

Recently, advertising and new forms of internet advertising are among the most popular tools to influence buyers. It is the most visible and most discussed form of marketing communication. Advertising has the ability to influence the creation and change of needs, demand, but also consumer interests and habits. Just as advertising can affect consumers' buying behaviour, advertising can also discourage it. The objective of the contribution is the theoretical processing of the research problems in the field of advert...

Recurrent annual regularities of the level of production and sales of hard coal in the Polish market result in the coal companies facing the surplus of production in the, so called, slack season, as well as shortages of coal in the season of increased demand for coal. At present mining companies solve this problem by outsourcing mining workers. However, this is not the most favourable solution because of the negative approach of the mine workers towards this kind of practices. Moreover, planning of employment is c...

The paper considers a problem of gemstones valuation, based on real data. The main goal includes constructing a model that determines the evaluated price of a given stone on the basis of its description, expressed as a set of input variables values. A classic approach, utilising a multiple linear regression tool, is compared with nonlinear multilayer perceptrons. As the dataset contains a number of qualitative variables (e.g. gemstone colour purity, the clarity of the structure and a symbol of the certifying autho...

Among the numerous classifications of economic systems, one of the most common classifications is based on the choice of an approach to managing and regulating the behavior of economic entities. As it is commonly believed, this approach can be based on economic and non-economic criteria for decision-making. In the latter case, they speak of the traditional model of the economy, which in modern conditions (from the standpoint of technocratic analysis) is considered to be backward and inefficient. Indeed, the standa...

The issues of professional implementation and education are among the most important in our life. And it's not surprising, considering how much time each of us spends on study and work and how much depends on it. And of course, the radical changes that are taking place now can not but affect these spheres. Today in Russia, much attention is paid to the discussion of innovation, the digital economy, labor productivity and competitiveness. However, these plans are unrealizable without a systematic approach to the de...

The visual identity of airlines is important component of their business. This is emerging from intermediate service character of air transport which is not primary target of passengers and is significantly unified at the international level. Air transport as a service is intangible, processes and resources are very similar and thus greater emphasis must be placed on the visual identity of companies. The article describes the specifics of the marketing mix of airlines with emphasis on the fifth and sixth P - Peopl...

Economic security of a stable enterprise that gains profit meeting its ownersa?? demands, is based on presence and efficient usage of all required components for marketable goods production in the respective legislative environment. There are two aspects of economic security of an enterprise: operative and strategic. A strategy targets economically safe development of an enterprise, while business activities are to guarantee effective functioning of an enterprise in terms of economic security, which means generati...

The topic of inbound logistics costs has recently become very actual. Inbound logistics involves a relationship with suppliers and also includes all the activities required for income, physical control and warehouse of inputs. Inbound logistics has become an interdisciplinary science that deals with optimal coordination, alignment, interconnection and optimization of the flow of raw materials, materials, semi-finished products, products and services, but it must not forget the flow of information and finance. The ...

Museums are essential memorial institutions that keep information about the lives of our At the turn of the 20th and 21st centuries, human resources are already a very important part of the factors of production. Apart from land, labor and financial capital, human resources are sum of the unique capabilities of individuals, which can be both inherited and acquired, can be expanded by appropriate investment and lead to the production of goods, both public and private. In today's modern theory, people are less seen ...

Clustering techniques are frequently applied in business and economy, for example in customer classification, enterprise grouping and in other economic data analysis. This paper presents a new clustering method, based on Delaunay triangulation and iterative aggregation of points distributed in the feature space. In the first part of the article we propose a clustering algorithm that utilises this concept. The algorithm iteratively connects specially selected pairs of nodes in the triangulation mesh and leads to sy...

Customer experience is increasingly perceived as the important marketing concept leading to differentiation and as an effective solution for building competitive advantage on the open global market. The core ability of companies adopting the customer experience management approach is to be able to understand customersВ’ perceptions of their business that is often significantly different from the conventional companyВ’s view. Nowadays, the most used way to capture and further analyze this customer view is to create...

This paper focuses on answering question: What are the ideal and most important skills and personality traits that project managers need to have. The aim of the paper is to describe the significance of project manager competencies needed in current changing environment. Project manager is key to the success of each project. For this reason, staffing projects with managers who have the right competences is crucial to achieve project goal. The success of project managers is mainly related to abilities and skills tha...

TodayВ’s world is a world in which urbanization seems to be the rule because most of the planetВ’s inhabitants are living in towns. As humanity has already entered the urban century, cities have increasingly become places where various stakeholders, such as governments, institutions, companies, non-governmental organizations, policy makers, academics and citizens, are interconnected in order to better address social, economic, environmental, demographic, cultural and technological issues. This is why the destiny o...

The purpose of this paper is to study the change in the competitive structure of electronic retailing (e-retailing) compared to traditional trade and to reveal the processes of their mutual influence. The development of two main indicators for assessing the intensity of competition - market growth and concentration is investigated, based on which is compared the dynamics of the competitive structure of e-commerce retail with that of traditional trade. For the purpose of the analysis data from the National Statisti...

The paper deals with the drivers and barriers for the international competitiveness improvements in the pharmaceutical industry in Russia and the United States. The methodological basis of the study is the combination of the competitive advantages theory by M. Porter with the World Economic ForumВ’s Global Competitiveness Index methodology. A grouping of global competitiveness indicators in connection with the determinants of the Porter diamond was carried out and resulted in following seven pillars: factor condit...

The paper presents a new, developed by the author, concept of an artificial neural map, named COMSOM and inspired by classic SOM neural networks. The initial part of the article shows a general idea of COMSOM model and its structure, which includes two layers of artificial neurons: input layer (with typical task of distributing input values to data processing neurons) and basic layer containing usually a great number of processing elements, located inside a rectangular part of an XY plane, and able to move freely ...

The aim of the current paper is to analyze the consumer attitude towards life insurance in Bulgaria during 2018, considering the contemporary European trends and the increased necessity for life insurance. The European life insurance market has been developing with a rapid pace for the past several years, indicating that on average a European spends 1159 EUR annually for life insurance products. According to this indicator Bulgaria is one of the least developed countries among the EU member states. This begs the q...

The pharmaceutical sector is one of the most regulated sectors in the world. In spite of various legislative constraints, companies are spending millions for drug promotions in the market in the fight for consumers, their attention and loyalty. Nowadays the competition between companies is very high especially when several analogous pharmaceutical products with the same effect on human health can exist simultaneously in the market. Therefore, it becomes important for companies to understand consumer behavior in th...

Currently, information about the safety and quality of consumer goods attracts a lot of attention, but there is a question about consumer confidence in the sources of information, their independence, competence and objectivity. Comparative testing of goods and services is one of the most effective mechanisms for informing consumers about the quality of goods developed in the international and European community. Comparative testing is an independent evaluation of similar goods, but different brands and manufacture...

In today's information environment, information usable for decision-making or economic development is the cornerstone of successful business. Companies build and develop managerial accounting systems as a source of information for efficient management of the company's processes. Enterprises operating in the processing industry are under strong pressure from price competition having significant impact on small companies. Moreover, the companies must continually adapt to a changing environment and come up with innov...