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ANALYSIS OF STRATEGIC CHANGES IN THE SERVICE SECTOR

E. Ryabova, D. Shpakovich, E. Aleksashkina

First published: 2019https://doi.org/10.5593/SWS.ISCSS.2019.2/S05.102View metrics

Abstract

The complexity of modern economic conditions in which service companies operate is determined by increasing uncertainty, rapidly changing market conditions and the external environment. In this connection, the need to ensure and develop the adaptive abilities of the company for a long period is more acutely recognized, which, in turn, determines the importance of implementing strategic changes. Service companies can implement a variety of strategic changes, develop them, and implement several strategic changes at the same time. The scale of small business, prevailing in the service sector, allows businesses to flexibly and mobility respond to ongoing changes in the market environment. The companies need to study constantly happening changes in the main components of the external environment and to estimate the requirements on implementation of strategic changes. Strategic changes cannot provide serious results in the market and optimal economic parameters if advantages for business that the company doesnВ’t realize are created. In this connection, the core of any strategic change is the creation of new opportunities for the company. The paper presents an analysis of strategic changes in the service sector and identifies three main ways to create strategic changes in service companies.

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Publication details

Title
ANALYSIS OF STRATEGIC CHANGES IN THE SERVICE SECTOR
Authors
E. Ryabova, D. Shpakovich, E. Aleksashkina
Proceedings
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publisher
STEF92 Technology
Year
2019
Pages
835-840
SWS Citekey
Ryabova20195835840
ISSN
2682-9959
ISBN
978-619-7408-92-8
Language
en
Publication type
Proceedings Paper
Keywords
managementstrategic changesservice sectorservice sector.
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