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The architectural solution of hospital facilities in Slovakia in recent decades is insufficiently saturation of patient and staff expectations. In the field of neonatal health care, the key response to the growing number of pre-term newborns is the key. In the last decade the number of pre-term newborns in Slovakia has increased by up to 30%. In many cases, stressful stimuli from the intensive care unit (noise, light, pain, insensitive manipulation and separation from the mother) cause the damage to many important...

The pursuit of security is one of the basic human needs, which at the level of a state-organized society is transformed into the category of national security in the conditions of various social and natural man-made threats. Understanding of national security and the implementation of individual measures to maintain it are based in national interests, which are the national striving for sustainable development, improvement of welfare, improvement of technology, science and culture, strengthening the role in the in...

In the article authors review rules applicable to international transfers of personal data. With the adoption of the General Data Protection Regulation (GDPR) in the European Union (EU), substantial requirements were introduced by the co-legislators to ensure organisational and technical safeguards of any data processing of EU citizens. These safeguards are crucial to ensure adequate protection of citizensВ’ rights, especially in case of international transfers to the countries outside of the European Union or to ...

The formative-educational process contributes to moulding and defining the individual through the accumulation of theoretical and practical information and the inter-human communication as a result of the relationship with the peers. Due to the evolution of society, interpersonal relationships are generated by several forms of communication that are continuously realized both in the national language space and beyond the boundaries of the mother tongue. The contribution of technology to interpersonal communication...

The concept of enantiosemy as a semantic category of language is investigated in this article. It has long been noted by scientists that the opposite knowledge can be expressed at the level of a sentence. The article discusses some interrogative sentences with enantiosemy meaning in the German language, which have a certain inconsistency in form and content. An additional circumstance potentially predisposing the syntactic constructions to rethinking the original meaning to the opposite is the asymmetry feature of...

Although this paper acknowledges within its theoretical framework seminal ideas put forward by Dominick LaCapra and Cathy Caruth, refashioning FreudВ’s descriptions of ways of experiencing and coping with trauma, it moves in a different direction. It explores the intertextual pattern used to create unexpected, В‘artificialВ’ responses to trauma. The most common labels used to refer to such texts as FoerВ’s 2005 novel are В‘9/11 LiteratureВ’ and В‘The Literature of Terror,В’ with strong reliance on trauma theory. I...

Intertextual cultural competence has long been considered to be of utmost importance to interpreters and translators. Within the poststructuralist framework, every text contains references, implicit or explicit, to other texts. These references are known as intertextual elements or vertical context elements. The accuracy of translation/interpretation rests entirely on the interpreterВ’s / translatorВ’s ability to identify the intertextual element and its function. Thus, a study of intertextuality is of high practi...

The present study focuses on the analysis of the types of intertextual techniques as used in printed advertisements. By means of the analytical, the discourse analytical and the descriptive research methods, the printed advertisements featuring the use of intertextuality have been selected and analysed as to the stylistic patterns used to create intertextuality. Intertextuality in printed advertisements is used to attract larger and / or specific audiences, to promote specific features or advantages of a particula...

Incorporating silk to clothing creates value. However, with increasing worldwide environmental concern, the environmental implications of silk production practices should not be disregarded. A relevant part of environmental assessment studies focuses on the final product (i.e.: silk clothes), however, upstream and downstream processes also contribute to total impacts. Therefore, the objective of this study is to present an introductory analysis for conducting a Life Cycle Assessment (LCA) of the silk cocoon produc...

These days the development of civilizational social relations makes the problem of modern civil society formation ever more acute. Civil society nowadays should be perceived as an area of personal development and self-expression of free citizens, including self-realization of young people. Civil identity, being part of the value-based motivational component of a personality, is responsible for successful self-realization of young people – future specialists of various specializations. Students preparing to becom...

Cultural-religious tourism, as part of cultural tourism, seems to register an increase today, especially with regard to unholy/ secular monuments with a special historical load or with special architecture. This category includes the northern area of Romania, Maramures, where there are not less than 8 wooden churches in the UNESCO Heritage. Besides these there are other religious monuments. Using this monument from the touristic point of view requires an entire infrastructure. Thus, the study aims to find the nece...

Bran castle is a medieval fortress situated in south-eastern Transylvania and the most visited tourist attraction in Romania. Its popularity among international visitors is mainly due to its association with the famous Count Dracula, based on the assumption that this particular castle might be the one that Bram Stoker presents in his novel. The castle has its own history, starting from the 14th century and continuing with its transformation into a summer residence for the royal family of Romania, in the 20th centu...

This article deals with the investigation of the relationship between firm size and firm growth for the firms from the subsector of pig breeding (0146 according to NACE classification), which are located in the Czech Republic. The paper aims to examine the validity of GibratВ’s law (Law of proportionate effect) which is devoted to size-growth link, in this subsector. GibratВ’s law states that growth of a firm is a random effect independent of firm size. We investigate the link during the years 2010 to 2016. The an...

Every business subject strives to achieve the highest possible prosperity and profitability of its business in connection with the fulfillment of its business mission and achievement of the set strategic goals. Successful sales of products and services to customers are a prerequisite for achieving the set goals. Customers are one of the key to future business development, so it is very important for enterprises to pay attention to customer relationship management. Customer Relationship Management is a process of i...

The aim of this paper is to analyze the life and work of Czech protestant theologian Jan Milic Lochman (1922-2004) and the influence of Tomas Garrique Masaryk on Loch-man’s concept of thinking. The author of this paper describes Lochman's works, espe-cially the Decalogue and the Credo, and emphasizes the truth and the struggle for truth. It also highlights the difficult situation between the World Wars in Europe, where ideo-logical struggle was present and the rise of Nazi Germany occured. Lochman and Masa-ryk a...

Article is written on the basis of reconsideration artily – the esthetic principles and fundamentals of philosophy in works so far, search is national – art thoughts of modern Kazakh literary criticism. Fiction, now based on new views of human nature, puts special attention discussion of a subject on personal human aspirations, in its height spiritually – a psychological phenomenon, the relations of the person with the true phenomena through criterion of philosophy. In 70 – 80 years of the XX century cause...

The goal of the work is to map out important external and internal factors that are involved in testing and evaluating the proper pronunciation of English language teaching at Slovak schools. Particularly in language education, it is clear the external legislative influence of the European Union, which determines the reference framework and the levels of language learning which are binding on all Member States, as well as basic Slovak laws on education and training, methodological guidelines on the evaluation and ...

The advance in information and communication technologies as well as globalisation processes create prerequisites for a transition to knowledge economy in which human resources as knowledge carriers and an element of intellectual capital function as an engine of economic development. The aim of this article is to study the changes in the human resources in the economic sector of commerce of the Republic of Bulgaria in the situation of a transition to knowledge economy for the period 2008-2016. When examining the c...

By creating the right conditions for developing creative potential and creative activity of children we should eliminate various blockades that inhibit this development, share knowledge about the work and practice cognitive skills, necessary for creative thinking. To make this possible, it is important that teachers were able to accurately identify and then develop and stimulate the creative potential of each student. It is important, whether they have professional knowledge or base on current knowledge and their ...

We live in a new era -the Anthropocene-. And in a new society with its corresponding mentality and consciousness. But, we keep representing and interpreting the landscape, mainly, through the codes inherited from the Romanticism. This research will address artistic proposals that unite videoart and landscape. After reviewing the wide actual art panorama, we have identified a new type of landscape in the Contemporary Art. A landscape that does represent our society through its typical formal and conceptual codes, a...

The article describes a study of intercultural communication in Latvia. The objective of the research was to study the most problematic issues of intercultural communication in Latvia. The three stages of research (with an interval after every four years) used the critical incident method or critical incident technique from 2004 to 2018. The critical incident technique was used as a qualitative method for the situation analysis. The dominant incidents were those where language choice was central. The results were ...

The article analyzes the approaches to the definition of the basic concept of intercultural communication "language picture of the world" from the perspective of different areas of linguistics, exploring the relationship of language and consciousness. As a problem field of research, definitions of the relationship between language and consciousness, developed in scientific paradigms of such areas of linguistics as psycholinguistics, linguoculturology and system linguistics, often acting as synonyms, namely, "langu...

The purpose of this study was to examine language representation methods of natural disasters and to find the strategies of how English-language media resources describe life-threatening situations. The study was conducted using discourse analysis (DA), conceptual metaphor theory. We used different approaches to discourse analysis (linguistic approach, sociolinguistic approach, philosophical approach). The research analyzed a set of texts about natural disasters found in American, British, Indian and Australian qu...

The given article addresses the issue of Jewish text in the literary production of a contemporary Canadian writer of Latvian origin - David Bezmozgis – focusing on representation of Latvian segment in the collection of his short stories Natasha and Other Stories (2004). Publication of the said collection alongside with his other works (The Free World (2011), The Betrayers (2014)) has aroused great interest among common readers and literary scholars, who in their critical notes consider his works mainly through t...

Most specialists agree with the fact that while the number of employees belonging to the Millennial generation (Gen Me) increases, problems related to their motivation and performance become more complicated because this young generation has different preferences, expectations and attitudes towards work when compared to previous generations. At the same time, as a leader of the organization, the mission to motivate and inspire a Millennial is significantly different from the same mission as a leader of a Baby- Boo...

The era of digitization and, in particular, Industry 4.0 is forcing companies effectively manage the entire value stream and at the same time to increase production flexibility as a result of customer requirements. This requires eliminating all waste not only in manufacturing, but also in administrative processes leading to lean processes. A number of methods have been developed in the historical development. They systematically eliminate the various categories of waste in the production process. Their unique comb...

The purpose of the research was to develop and implement master level students assessment procedures considering learning outcomes. Today learning outcomes are at the forefront of educational change. They represent a change in emphasis from В‘teachingВ’ to В‘learningВ’. Thus, because learners are at the center of the educational process, this approach is often referred to as learner-centered. A great deal of the assessment research in recent years has focused on innovative forms of assessment. The research is inte...

The idea for this paper sprang out from my own experience as a student. I once complained that a particular teacherВ’s lesson was too monotonous and I was left with a sad and frustrated feeling at the end of each lesson. The answer I received perplexed me: learning is not meant to be fun. Humor is international and a harmonious integration of humor into language teaching approaches not only does it have a positive effect on the learning environment, but it can also enhance language learnersВ’ skills, from a lingui...

Landmark preservation is an endeavour to conserve cultural heritage objects for future generations. Necessarily, to protect cultural objects from peril the states impose restrictions on individual owners, namely regarding the way these are to be maintained and repaired. Such constraints are in public interest. However, public interest might be contradicting the individual interests of the owners, or at least it might bring extra costs to them. The contribution seeks to explain what legal provisions restrict owners...

Topicality. The 14th of January, 2019, the day of the commencement of authority of the 7th convocation of the National Assembly of the Republic of Armenia, which draws up the completion of the constitutional crisis and the Velvet Revolution in Armenia, which began in April 2018. The report is focused on the legal features of the constitutional crisis in this context that remains still unknown in this aspect. Aim: to disclose the most significant legal features of the constitutional crisis in the context of the Arm...

The theme of the research is topical in todayВ’s challenges in the fight against terrorism, international crime and in maintaining the sovereignty and territorial integrity of states in the context of hybrid war as well as other aggressive activities. The legal framework for emergency regimes has been researched in the aspects of national border security and internal security. The legal analysis method to investigate legal regulation in the field of emergency regimes in Latvia and the EU, the historical method of ...

The topic of the research is topical due to the contemporary challenges of spreading illegal migration, combating international crime, maintaining national sovereignty and territorial integrity in the context of hybrid war and other aggressive activities. The legal framework of the State border of the Republic of Latvia and the Russian Federation is being studied in terms of national border security and national security. The research uses the legal analysis method to study the legal framework of the state border ...

Even though the beginnings of product placement are dated to the end of the 19th century, this marketing communication tool has been globally known and massively used for only a few years. One reason is that product placement has not been legally regulated in countries for a long period of time, so it is often considered as hidden advertising. Its use brings benefits especially to the sponsor / director of audiovisual artworks, and to the owners of the companies whose product or service is presented. In the US and...

The purpose of the article is to identify the specifics of adaptation and life of orphans and children left without parental care after graduation from orphanages, which is associated with multiple social, legislative and ethical problems in society. Arrangement of teenagers-graduates of orphanages after graduation, as well as their lack of experience and skills to adapt to real life situations, is an urgent problem of Russian society. The article analyzes the current view on the problem of orphansВ’ adaptation, c...

In ideal circumstances, parents are the most devoted advocates for their children. They have first-hand information about the children and take care passionately about the childrenВ’s welfare. Therefore, the law recognizes parents as guardians of childrenВ’s welfare and gives them substantial autonomy in making decision for their children. However, sometimes the actions of well-meaning parents could be a subject of testing limits of parental autonomy. It is especially the case if their actions represent a risk for...

The modern Russian language is characterized by the increase in the use of invectives in speech. Invectives are a socially significant phenomenon; therefore their study is relevant for both linguists and the society. The increase in the use of invectives deserves a special consideration taking for the study the dialect material extracted from one dialect system, since it can provide an insight into the functioning of invectives in a separate social stratum. Research material: the whole corpus of invectives recorde...

The article considers the concepts expressed in the primary text (Text 1) and their actualization in the secondary text (Text 2) in regard to the solution of linguistic and cultural issues (representation and decoding, designation of a place in the linguistic worldview and the description of features caused by linguocultural situation). The authors are interested in the following problems: 1) how the concept of the primary text is represented when this text is mentioned as the precedent in the secondary text; 2) h...

The paper proves that the basis of cognitive phraseology is a linguophilosophical postulate which says that 1) any objects, matters or phenomena are verbalized by indirect derived means only through giving them a special meaning; 2) any facts, that are parts of a verbalizable denotative situation, become a single generalized figurative frame. This is due to the combination of discursively actualized meanings of archetypal and symbolic origin within the logoepisteme, which is under review. The interpretation of its...

The article devoted to development and implementation of long-term forecast of the development of public infrastructure in the Russian Federation and its integration into the system of strategic planning. The life cycle of many infrastructure objects (transport, energy, social, etc.) is tens and hundreds of years (railways, sea and river ports, airports, etc.). Various forms and models of public-private partnership are in demand during their creation or modernization in the conditions of objective budget constrain...

Including humanitarian subjects into a core curriculum within STEM fields (science, technology, engineering and math) is viewed as a favorable condition for students to take full advantage of a well-rounded education. Meanwhile, STEM students, often driven by narrowly specialized outcomes, feel like they are being forced to engage in non-science fields. As a result, the courses they consider to be irrelevant, commonly fade in their memory. Considering such limitations, the study examines the relevance and process ...

The article studies linguistic representation of the theme of love in the works of Carol Ann Duffy, whose poems can be considered a bright example of national literary language. About 30 poetic works were analyzed; several subtopics were distinguished in the field. The theme of love is manifested in poems with the help of numerous images and associations such as hope, dream and recovery. On the one hand, love is accompanied with the images of nature and carefree childhood. On the other hand, love is connected with...

Current trends in applied linguistics research point to the importance of uncertainty tolerance i.e. low personal need for structure because it affects the development of communicative skills and linguistic self-confidence. In this study, we investigate the correlation of successful performance in German language with the low personal need for structure. Low personal need for structure represents one of the learning styles, the ability of an individual to tolerate ambiguity, the ability to work independently with ...

This article looks at connections and parallels between MachiavelliВ’s depiction of a state leader in his work The Prince and PratchettВ’s portrayal of a character ruling a city state in his fantasy novels. To accomplish this, we analyzed the character of Machiavelli and PratchettВ’s leaders and looked for similarities and differences in their statecraft. This paper will also look for intertextual connections as well as other Renaissance influence that can be traced in the British fantasy. One of Terry PratchettВ’...

The paper provides an extended report on a study of the evolution of management accounting in Russia, with a main phase of investigation during the period 2014-2019. It traces the development of management accounting in the country’s emerging economy during the three post-Soviet decades and investigates the specifics of management accounting in the domain of mid-sized companies – the most typical representatives of the market economy. The research is focused on the “soft” side of management accounting, stre...

During the last decades, accounting researchers have been urged to shift their study of the role and function of management accounting to its natural contexts, thus case research is an efficient approach for such studies. Despite its intrinsic limitations, it offers a much deeper understanding of an organisational context. This paper presents the results of a case-based study of management accounting practices in Russian midsized companies. In general, the research on management accounting in Russia is scarce; onl...

In 2019, an outbreak of influenza A virus infection was detected in Romania with subsequent cases observed in many counties. According to the Ministry of Health At the national level, the total number of cases of acute respiratory infections (clinical flu, upper airway respiratory infections and pneumonia) was 52,991, 9.1% higher than in the same week of the previous season (48,546). The latest information from the National Center for Communicable Disease Control within the National Institute of Public Health show...

There are two fields of state social policy linked in this paper – migration policy and policy of the social protection. This paper is relevant for the terminology of social sphere. For the state, which wants to implement integration policy towards migrants, it is necessary to examine the establishing of care for migrants in one subsystem of social protection – social assistance. The main objective of this paper is to examine measures (instruments) of social assistance and their application in the life of a mi...

Numerous studies reveal the apparent benefits of cultural diversity in the classroom within all the education cycles. A variety of linguistic and cultural scenarios for the internationalisation of higher education across Europe and beyond make the basis for the exploration and statement of the place of Latvian higher education sector within these scenarios with the aim to develop a comprehensive integration framework for international students of diverse linguistic and cultural backgrounds in Latvian HEIs. Therefo...

The information society has enormously evolved in recent years and the changes due to progress are in a continuous dynamic. Thus, the marketing communication process has also experimented considerable changes in terms of the development of IT & C technologies, artificial intelligence, virtual reality (VR) and augmented reality (AR), neuro-tools and methods but also using promotion tools that have been adapted to digital, by bringing significant changes over the buyer brain and the process marketing communication. ...

Marketing communications mix consists of eight major modes of communication – advertising, direct marketing, events and experiences, interactive marketing, personal selling, public relations and publicity, sales promotion, and word-of-mouth marketing – but a fully integrated communications mix also includes email marketing, partnerships / promotions, and social media. The most powerful touch-points are Internet, mobile phones, social media, and TV. Innovative media such as interactive video, mobile development...