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Visual images in contemporary advertising significantly contribute to the way people perceive their gender identities. Gender identities are not only presented and reflected but are again resented through the interplay of various visual elements. Thus, lifestyle magazines have important role in the construction of feminity either in stereotypical or in new ways. Although various researches have shown that women are pictured in traditional modes some analyses indicate that presentation of feminity depends on variou...

This article provides the idea of changing cultural patterns in the image of the elderly in the Russian feature films shot in the late 1970s - early 1980s and in the 1990s and 2000s. The source base consists of popular movies where the main heroes are the elderly people. We use structural analysis of Vladimir Propp and identify key signs of cinematic texts. We discuss the ways of verbal and visual poeticization and social control of romantic emotions in the latter years. The authors are interested in observing the...

The paper deals with defining the nature and a brief description of the contents of the quality of life on the basis of foreign and domestic literary sources. It refers to its essence, the fundamental aspects and factors (subjective and objective) that will determine its level. At the same time it deals with the problem domains and indicators of quality of life (subjective) that could be measured. It briefly presents selected findings from subjective understanding of quality of life in the region of Liptov (Slovak...

Introduction.Lifestyle marks in a specific manner the health and disease through health-risk behaviors, that kind of prosanogene behaviors that it shows up. Risk behaviors can be avoided or at least reduced, and the prosanogene behaviors can be learned and assumed.We intend to have a complete and concrete image on lifestyle components of the University of BucharestВґs students and identify and quantify the risk factors for health; Research methods used in this study were: scientific documentation; Survey method: T...

Aim of study: The main aims of our work were to ascertain the degree of requirements of food and fluid intake as well as the amounts of fluids and food currently served to women during labour. We focused also on the reasons for restrictions in fluid and food intake per os, occurrence of nausea and vomiting following oral intake, as well as the women's foreknowledge about fluid and food intake during labour. Materials and Methods: The respondents were represented by 100 women during the postpartum period, after spo...

Chemical companies can be considered as ones of the most important companies affecting changes in climatic conditions and other environmental elements, and they also show strong impacts on the society in the social context. The growing interest of the important stakeholders in the problems of social impacts of the produced items, have brought a lot of important questions concerning the rate of influence of the produced items on the environment and society. Social impacts assessment methods of chemical companies on...

The article focuses on spiritual communities, and on possible implications for community social work. Czech society is characterized by low level of social capital, and high level of secularization. Community social work on the other hand works with tightly knit groups. For this reason we focused on spiritual groups as a means to create some level of community. Our inquiry focuses on meditation groups based on the principles of so called Christian meditation, in particular the form developed by John Main and furth...

This paper is focused on a new way of stimulating the elderly people. The authors focused on the use of Entertaining Exercises for Developing Reading Skills to stimulate the eye movements, phonemic perception and short-term memory in a group of elderly clients. This Exercises has been created on the base of Eye Movements Test – T 256. [8]. The text obtains a short explanation of Eye Movements Test which was the basis of these Exercises. Based on an investigation it was found that these Exercises are not only sui...

Organization of collective solutions to social and environmental problems of the urban environment requires the active use of technology for the purpose of crowdsourcing. The latter in turn is possible with certain active life position of citizens. The study showed low desires residents to participate in solving social and environmental problems that narrows the social base of the introduction of social and environmental technologies and crowdsourcing requires organization PR activation procedure populations.

Leadership is a fundamental function of management. It can be depicted as a system of influencing people so that their activities contribute to the achievement of organizations goals. Leadership is also the ability to persuade colleagues to achieve the goals of an organization; therefore leadership is a part of manager workload. Motivational approaches aimed to the fulfillment of tasks can be described as one of the priority areas of manager's work. The aim of the submitted paper is to analyze the selected issues ...

Introduction: Preoccupations for oro-dental health are a constant practice of the Romanian healthcare system, as oral diseases are getting higher prevalence and alter the individual's quality of life. The potential technical difficulties found in fixed partial denture technology are a reality, being a fact of observation, not a pretext for theoretical discussions. Their occurrence is always a particularly difficult moment, being mostly noticeable by their detection rather than by the impossibility to remedy them. ...

Health care system is conventionally regarded as an important determinant in promoting the general physical and mental health and contributes to the ultimate goal of societal well-being. Is health care system ready to meet every person's needs considering age and different traumatic experience? Several aspects of psychological well-being, such as level of happiness, hope, good everyday feeling, etc., subjective attitude towards own life and traumatic experiences were assessed in the study. The participants indicat...

These current paper analyses the concept of Corporate Social Responsibility in relation to Human Resource (HR) management in the Czech Republic. Corporate culture and its capabilities become resources for the competitive advantage and employee perceptions of CSR activities play an important role in employee attachment to their company as well as corporate performance. Therefore, this paper examines the CSR activities of social pillar and their actual use among companies involved in research in perspective that emp...

The deepening of the economic crisis, the alarming increase in unemployment and the continuous degradation of the living standard have affected the Romanian society in general, but especially the vulnerable categories of population, among which the Roma ethnic group. In spite of the restrictions regarding the access on the labour market in the E.U., the Roma families have initiated real survival strategies, and the emigration to the developed countries of the European Union represented, in the majority of the case...

In recent decades attention has become a scarce resource not only in politics and economics, but also in the social sphere. Problematization may be considered a way of attracting attention to negative circumstances and situations. The list of current social problems is not determined by their scale and impact, but by their attractiveness to different public groups. In this regard, the theory of social problems focusing on the rhetoric of statements (claims-making activity) is of particular relevance. Based on soci...

Among the drug classes recently introduced into therapy in the second half of the 20th century, drugs with depressant action on the central nervous system are indisputably in the lead. Given the changes occurring in the daily lifestyle, as well as the stressful daily challenges and their impact on the functionality of the CNS, research and trials aimed towards combating nervous tension have led to the emergence of a drug class currently called anxiolytics. A major success in this regard was achieved by the introdu...

This paper analyzes reproduction of discrimination in visual communication through the investigation into discourse on lookism in contemporary Russian children's animation (2000-2014). The lookism is considered to be a form of discrimination on the grounds of appearance, which can be produced by film or cartoon with help of transmitting discrimination situations as well as stereotypes and myths regarding peoples' appearance. Using methods of discourse analysis and semiotics, we study visual and verbal films' disco...

The Internet audience is increasing every year, and the age group of the elderly people also increases very constantly. But the elderly is a specific audience with specific requirements for the usability and content of Internet web-sites. Web-interface is the main communication channel between the person and the system. The concept of the user interface includes not only the picture which the user see at a screen, but also the ways of user interaction with the system. Each new program or web-site can have its own ...

Aim: To investigate the potential systemic risk factors for periodontal disease in a population from Constanta, Romania. Method: A cross-sectional sample consisting of 740 dentate adults 18-85 years of age (mean 39,9В±17,89) were selected from patients attending dental clinics of Constanta Faculty between 2012-2013. The charts of patients were examined to determine patient's self-reported systemic condition: diabetes, cardiovascular pathology. In addition, periodontal probing depth (PPD) and bleeding on probing (B...

The focus of this article is to discuss and analyze the therapeutic principles and ethical dilemmas that might be encountered in our medical practice during cerebral palsy (CP) rehabilitation. Because of the complex nature of cerebral palsy, health care can be a context in which the persons with cerebral palsy are confronted with important ethical and social challenges. Child's family, life environment and health care professionals are the specific external factors with direct implications in case management. To a...

The article deals with the attitude of the Russian Orthodox Church to the human prenatal development. Due to the increase of high reproductive technologies application around the world including Russia the Russian Orthodox Church admits the necessity of stating its own opinion of the human embryo value. The research is based on the analysis of hagiographical materials, biblical texts, liturgical tradition, church iconography, patristic heritage. The paper concludes that the Russian Church considers the human Embry...

The way one culture perceives another one is a multifaceted social and historical phenomenon. Historical, political, social context forms the basis of attitudes and perceptions. The perception of the “Hebrew text” demonstrated by European cultures is a specific model. The traditional opposition “self-other” becomes actualised in the relations towards the Jews. The opposition is a universal indicator of the attitude towards other people within the same culture. A specific model of religious, social and dome...

The aim of this article is to understand deeper the relationship between the communion with God carried out through the most important Christian celebration, the Eucharist, and the community that celebrates it, the Church, as seen by the Catholic theologian Odo Casel (1886-1948). First we explain why Odo Casel is considered to be the greatest liturgical theologian of the beginning of the 20th century. It was he who found the real and the earliest meaning of terms „mystery” or sacrament and „memorial”, but ...

Every human being, endowed with a healthy mind and body, at an appropriate age, enters into the normal labour climate. We see everywhere people who work with their arms and minds. Work is an existential dimension of the human being. Depending on how it is designed and built, work has unsuspected potentialities. Some people see the work as their chance to acquire as many material possessions, and considers it as the only source to acquire it, in order to meet their tastes, pleasures, their own convenience or vaingl...

The practice of religious tourism is a complex phenomenon that aims visiting the religious buildings, as well as promoting the cultural and spiritual values. Social behaviours, ritual practices, motivations, destinations and manifestations of the pilgrimage have become more diversified throughout history, depending on the requirements and on the specificities of socio-cultural realities. The analysis of the pilgrimage phenomenon can be addressed both quantitatively and qualitatively (the analysis of pilgrims relig...

Man has always had in front of him the problem of eternity and has noticed that the priority given to the matters related to the organization of the eartly life, without the perspective of living the spiritual dimension of life, leads to man's confinement into the social and political dimension of life. Constrained by the limits of his own life, man feels the need to look for the Truth, fact which proves that he is made up of body and soul, having not just bodily needs but also especially psychic (related to the s...

The aim of this paper is to describe some aspects of faith, a way of human righteousness in front of God in Paul's Letter to the Romans. In order to respond to the question of faith as a way of righteousness, after some premises that concern the confessional debates about the main theme of the epistle, our attention will turn to the exegesis of Romans 3:21-26. The exegetic analysis will highlight the two important poles: on one side the righteousness of God, on the other side the faith of the people. The second pa...

Road users and transportation agencies are the largest groups of clients for pavements. Both assign priority to the functional pavement condition and the Joint Faulting (JF) is directly related with this condition. An alternative to the traditional design of Jointed Plain Concrete Pavements (JPCPs) is the short slabs. The objective of the present paper is to compare the JF between traditional JPCPs and short concrete slabs. This comparison is made using an available deterioration model and JF trends observed at sh...

Creative thinking is an essential component of any artist's activity including the professional work of a stylist. Sharing the view that creativity is mostly determined by genes we are inclined to think that it, nevertheless, could and should be developed. The current work aims to analyze the role making associations plays in the professional activity of a stylist and to confirm the importance of developing associations in mastering creative thinking skills. Conducting personal interviews with practicing stylists,...

The influence of television on literature can be identified in novels of several contemporary writers where it can have two forms. In its explicit form it is usually represented by themes directly dealing with TV, TV broadcasting and programs, but its implicit form seems even more interesting. It manifests itself by the use of brand names instead of descriptions as well as by structural changes present on some level of the text. In the following text, the explicit impact is briefly exemplified by examples from B. ...

The lied, this small-scale musical genre, is a highly concentrated musical expression of the poetic text. The music of a lied is closely related to poetry, the musical genre being a whole in which each of the two coordinates has the same importance. Music - poetry relationships are intertwined, influencing each other. In the Evening of Brass lied by Daniela Cojocaru the close relationship between text and music is obvious, and this relationship has influenced a number of new ways of artistic expression.

Among the composers' searches to find new ways to translate original ideas and feelings in musical language, intonation systems inferable from mathematical proportions concerned twentieth century musicians. Thus, in order to make operations through set theory, musical scales represent modes and modal structures are materialized through melodic and harmonic discourse itself.

The currents before, as well as those after the Impressionism are attempting an intellectualization of painting. Impressionism comes as a pause in theory, a sort of “resetting” of the history of painting and esthetics, which capsizes the concepts that preceded it. “This liberation started with the Impressionists. \ldots They were the ones who realized that there is art for art, that the true beauty can be found in the simplest things. Above all, they realized that the colour of an object is more important th...

The review of the painting The Flight into Egypt by the Brazilian artist Almeida Jr, takes into account its relationship with works of religious themes, most of them of idealistic and neoclassical inspiration that typically existed in the Brazilian Fine Arts Imperial Academy, and were performed by the artist between 1869 and 1874; it also considers the influence of European artworks of non-religious themes, from Renaissance to Baroque and from Realism to Impressionism. These works of art were accessible to the art...

Wojciech Has (1925-2000) – polish film director – was one of creators venturing not to transcend reality and matter, rather to unveil their other invisible dimension by way of artistic shaping of an image. His film art seems to be the best evidence for overcoming the limitations of substance, i.e. for „image spiritualization” and “naming what escapes comprehension”. I label the fourteen feature films by Has from the years 1957-1988 as a piece of art. The following are meant here: The Noose (Petla) (195...

In the article analyzes the classical basics of architecture order. Set out wider in comparison with the traditional academic approach to understanding the principle of an ordination. On this basis eliminates the question about the division of architecture to "an order" and " without order." The examples of architectural monuments of St. Petersburg shows the use of order elements in the Russian architecture of the middle and second half of the XIX century, known as "Neorenaissance style." Marked variety of neorena...

The goal of the research is to present specific themes and subjects of church painting in Orthodox Vyatka (now Kirov region) in Russia. The specificities of Vyatka church paintings are connected with depiction of local saints such as St. Tryphon (1546–1612) and blissful St. Procopius of Vyatka (1578–1627). Their early images preserved on icons of the 17th –18thcenturies. The diverse iconography has more than 20 subjects. It includes personal dedications and hagiographic cycles of saints. This is an important...

As biblical arguments for the idea of the unity of revelation and of the intrinsic relation of the two Testaments, Fra Angelico reproduces under each image from the complex Armadio degli argenti two scriptural texts: the first one is an Old Testament prophecy and the second one is a New Testament text that shows the fulfilment of the first. Each pair of texts exemplifies the idea of “wheel in the middle of the wheel” and demonstrates the authenticity of the holy text, and the reality and unity of revelation. G...

Carpet - is the most ancient and hugely common type of decorative and applied art in culture of North Caucasus's nations. Our guess will not look like abstractedly, if take into account these facts: firstly, it is widely established and developed sheep breeding, it means the continued availability of row materials, secondly, it's quite difficult climatic conditions which determined the need for home insulation, thirdly, unemployment female population several months of the year and agricultural works closely with t...

Background Holland is a pioneer state, world-famous for its reformative and experimental architecture. Students and architects from all over the world come here very often for research and study-related purposes. During the last decade Holland has exported a lot of architecture abroad. This tradition comprises also sustainable construction, including sustainable housing construction, which became the subject of Dutch architects' experiments as early as in the 1970s. Investors and designers were and still are ready...

Foucault's category of heterotopia, defining the broadly understood non-normative spaces and places, constitutes one of the fundamental manifestations of the so-called spatial turn, initiated in the second half of the last century and characteristic for the great spectrum of specific research areas. Heterotopias were, in the Foucauldian world, exceptions within the structure of socially and culturally determined places and spaces conceptualized as normative ones. Today, almost half a century later, we should consi...

Hamburg has been recognized as a world-class innovation centre, indicating the direction of urban ecological solutions in the 21st century. It is the only city in Germany where water is so much a part of local identity. The recent achievements of water technology and designs of water spaces represent a change in spatial thinking and action which can be seen at Internationale Bauausstellung (International Building Exhibition) IBA Hamburg 2006-2013 and Internationale Gartenschau (International Garden Show) IGS Hambu...

Article is a part of a broader research on compounds of formal languages of architecture and design tools used for its creation and a paradigm of architecture valid at the time of its formation. The article focuses on exposure of sources of inspiration in contemporary avant-garde architecture with particular emphasis on the impact of information civilization on the way and on the results of designing. Architecture is created with the use of tools. However, their role in the creative process and influence on the vi...

One of the original manifestations of house-building creativity of North Caucasus mountaineers– an original form of stage-pyramidal terminations of tower constructions: patrimonial crypts and Vainakh patrimonial towers. Process of symbolization and shaping of stage-pyramidal terminations of the North Caucasus tower constructions can be figuratively presented as a process of the imaging in an external form of an interior of the most ancient centric-staged design of overlapping. The centric-staged design of overla...

Cracow is a city with the ambition of being the cultural capital of Poland. If we consider that museums are the architectural barometer of our time - the period before the political changes of 1989 can be considered lost for Cracow. In the years between 1937 and 1994 not a single museum had been built, as they were set up within existing historical buildings that were nationalised by the state. Meanwhile, the end of the twentieth century in Europe and around the world was the golden age of museums. Thousands of th...

The aim of our research was to examine how the knowledge of customer opinion of the tourism establishments can influence their organizational communication. As main objective, we followed, on the one hand the responsiveness' assessment of tourism units' management towards customer opinion and, on the other hand, revealing how crowdsourcing can help to streamline organizational communication of tourism units. We started from the premise that streamlining the activities depends on the extent to which tourism units p...

Companies, while building their value effectively, understand that the condition of success is connected with the broadly understood social responsibility, which refers to the business strategy and its key element defined as a personnel strategy. What is important here it is the problem of responsibility of top managers, who personally represent business to employees, customers, boards of directors and shareholders and at the same time they are responsible for the quality of management culture in their companies. ...

Currently, a major trend is development of cooperation among business partners in value chains aiming to provide maximum value to the final consumer, creating thus conditions for long-term prosperity of all partner links. Essential for effective functioning of grocery value chains is the final link in the chain, i.e. retail stores, which, because of their direct relation to the final consumers, significantly increase the value of the efforts of previous links in the chain. Collaboration among partners is increasin...

At present, the situation on the Czech retail market for the provision of mobile telecommunication services is quite complex. There are three key businesses on the market operating mobile networks and providing mobile telecommunication services. They are similarly successful businesses achieving high yields, which are, however, gradually losing their privileged positions and profits due to greater deregulation of the telecommunications market as well as stronger competition. Today it is already obvious that only s...

Development of socio-economic systems is uneven. Various subsystems change at different speeds and in different directions. The result of this is the emergence of structural imbalances. These imbalances can be both static and dynamic. Their presence has a negative impact on economic growth, living standards, technological level of the economy and other important factors. Studying disparities of socio-economic systems studied by different specialists, methods of their analysis are enshrined in international documen...