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BUILDING ASSOCIATIONS AS A TOOL TO DEVELOP CREATIVE THINKING OF A STYLIST
Abstract
Creative thinking is an essential component of any artist's activity including the professional work of a stylist. Sharing the view that creativity is mostly determined by genes we are inclined to think that it, nevertheless, could and should be developed. The current work aims to analyze the role making associations plays in the professional activity of a stylist and to confirm the importance of developing associations in mastering creative thinking skills. Conducting personal interviews with practicing stylists, permanent observations of their work have been used to achieve the aim of the study. It has been found that building associations with different objects of nature, people, technical mechanisms, works of art contributes to developing stylists' skills in image visualization. An attempt to imagine and visualize what inspired the world famous designers for creating their collections helps stylists to see the ways of conveying the certain image through the combination of color, shapes and textures. Further, the stylists use these techniques in creating images and elaborating corresponding looks. On the whole, the method of building associations should be widely used in educational and self-educational practice aimed at mastering professional skills of an artist in general and a stylist in particular.
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