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APPLICABILITY OF CORPORATE SOCIAL RР•SPONSIBILITY TO HUMAN RESOURCE MANAGEMENT: PERSPECTIVE FROM THE CZECH REPUBLIC

P. Adamek, Z. Hrbacova, G. Stratilova

Abstract

These current paper analyses the concept of Corporate Social Responsibility in relation to Human Resource (HR) management in the Czech Republic. Corporate culture and its capabilities become resources for the competitive advantage and employee perceptions of CSR activities play an important role in employee attachment to their company as well as corporate performance. Therefore, this paper examines the CSR activities of social pillar and their actual use among companies involved in research in perspective that employees can be considered as legitimate stakeholders of the firm justifying introduction of employee-oriented CSR. Research paper has been designed to generate insight into CSR practices used in context on employees directed with social responsibility because HR management perspective creates condition for HR management policies and practices that increase employee commitment. We seek to know how CSR affects HR functions, roles, and activities. The current paper represents the empirical findings which suggest that managers will introduce employee-oriented CSR through particular activities from social pillar of CSR and level of exploitation of activities varies depending on the size of company. Further, HR professionals in organizations that perceive successful CSR as a key driver of their financial performance, can be influential in realizing their objectives. Finally, transfer of employee-oriented CSR have positively effect in entrepreneurial area as well as for employee's commitment.

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DOI resolver: doi.org/10.5593/sgemsocial2015/b11/s2.039

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