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Current customers must be able to quickly and accurately navigate through a range of products that are offered at a time of global world, highly competitive and saturated market and producers. On the other hand, enterprises must fully know the requirements, needs and purchasing power of their target customers. By knowing this, they can prepare a proper offer where the customers will be able to choose. The price is therefore one of the determining factors of a functioning market. The price of goods or services is a...

Drawing on recent research on Carnap’s academic schooling in neo-Kantianism and Dilthey’s ‘Lebensphilosophie’, this paper attempts to reconsider the precise objectives of the anti-metaphysical program of Carnap and the Vienna Circle. It argues that while the elimination of metaphysical truth through logical analysis of language has become a landmark moment in the history of twentieth-century Western philosophy, far less scholarly attention has been given to Carnap’s elimination of the metaphysical need. This paper...

In this article the problem of an efficiency of mathematical education of future teacher by means of manifestation of a synergy is discussed. One of the factors of manifestation of a synergy is possibility of an introduction, adaptation and the research of complex knowledge against the identification of "problem zones" in learning of mathematics. The criteria of a choice of "problem zones", the directions and technologies of emergence of synergetic effects in learning mathematics are developed: the content of math...

The article is devoted to the development of integral indicator of the level of financial and economic stability of industrial enterprise basing on the analysis of functioning of economic entities in modern conditions of a variable economy. The article also considers constructing indicators of separately financial and economic stability, which, in our opinion, should be treated as random variables distributed by the particular law of distribution with the appropriate parameters. Moreover, the analysis should be co...

This article focuses on researching the basis of the quality of life category as an indicator that reflects governance effectiveness. Were modernized methods of estimating the quality of life in the region and conducted their integration with the method of analysis of hierarchies to determine the coefficients of the parameters influence. The article gives a comprehensive analysis of the category quality of life in the context of the population in the Volga Federal District regions. On the basis of this comparative...

A significant degree of uncertainty in the consistent of the fiscal development within EU countries has prompted governments to stop or decrease unfavourable developments and to look for solutions to ensure sufficient debt financing. In the context of debt financing, which is one of the major ways of financing the fiscal imbalance, are countries, as reported by OECD surveys, besides traditional debt instruments focusing also on the use of specific financial instruments - derivatives. The aim of the paper is to ana...

The process of Macedonia's EU membership requires undertaking concrete steps to follow current developments regarding retirement policies. This issue is not lacking treated in government programs or in programs of political parties running for executive power, however, it remains to be only in the context of daily political interests and unfortunately there is no sustainable solution. Since Macedonia's membership in the European Union requires a series of measures and activities, is immanent need to achieve a scie...

The article describes the main spatial properties of traditional cultural landscape of the Evenks in South Yakutia. The study is based on the of field research conducted on key areas of Evenks in South Yakutia – interviews, representation modelling, observations – and the use of Sentinel 2A remote sensing for mapping and contextualising the geographic environment of living places. The characteristic features of the territory of traditional use of natural resources is described; more especially the relations betwee...

The article deals with the potential of original feature films and television series to develop lingvopragmatic competence of foreign students of economic specialties in the field of business communication in conditions of a) real language environment of the Russian university (traditional learning), b) combined real and virtual language environments (blended learning). The named audiovisual sources, which usually performed the function of illustrative material in teaching Russian as a foreign language, are propos...

The article substantiates the topicality of developing the theoretical and methodological bases for threat monitoring in the regional alcoholic beverages market. The need to modernize the regional policy of state regulation of alcohol production in the subjects of the Russian Federation under growing external and internal economic threats has been identified. The assessment of threats to the development of the region as a result of a reduction in the turnover of alcoholic products was conducted using a situational...

Achieving an optimal balance between work, personal life and family responsibilities is a key contributing factor to the employee's overall well-being, reflected in 3 areas: health care, employee productivity and retention. There are many ways to enhance work life balance and creating a flexible organizational culture is one of the most effective option. In this paper, we reveal the importance of telework in enabling a supportive and healthy work environment, which will help employees to achieve a better work life...

The article presents the analysis and the evaluation of the direct foreign investments’ influence on the structural changes in the region’s economy. Foreign investments affect the processes of the economic development due to decreasing the gap between the level of needed investments and the level of domestic savings, what is undoubtedly a favorable factor for innovative modernization of the industry. Based on the systematization and comprehensive analysis, the demand in direct foreign investments for innovative mo...

Background: For the modern Russian society is characterized as a violation of institutional links between higher education, business, and academic science. This is due to a number of reasons. First of all, the tradition of managing these areas under a centralized state regulation and radical reform of higher education, which is associated with deep restructuring of the entire it system. The One of the priority ways of development of higher education is the expansion of its network of relationships with stakeholder...

The research shows that cancerous disease is formed under the combined action of various endogenous factors (age, sex, gentle factors, pre-existing diseases), exogenous factors - environmental factors (air, soil and water pollution with noxes and chemicals), stress factors. Among the exogenous factors, it has been scientifically proven that the nutrition has a decisive role in the emergence and evolution of malignant tumors. It is estimated that 50% of cases of cancer in women and 45% in males are due to nutrition...

The security of modern society and an individual is seriously tested by a terrorist threat, which is often perceived as something external, that violates relative social harmony and order. Attempts to “seal” society, to protect it from any form of extremism, lead to huge public costs, but do not lead to the elimination of the threat. The article discusses the problem of sociocultural mechanisms of terrorism dissemination and the question of how philosophical framework of public security strategy should be changed ...

The sacred places are signs and markers in the perception of the physical, symbolic and cultural space: therefore we have to study local contexts through the analysis of all the available sources, including the spatial distribution of the holy places and the spatial relationships existing between the various evidences of archaeological contexts, according to the perspective of global history of the "Landscape Archaeology". The research on sacred places proves to be a privileged means of investigating the social an...

The notion of “concept” is currently widely used in linguistics (cognitive and psycholinguistics, theory of intercultural communication and sociolinguistics, etc). We ventured to investigate the ways the concepts ‘downshifting’, ‘travelling’, ‘space’ and ‘time’ are interpreted in the modern British fiction created by the female authors. At first, these concepts might seem incompatible and even antagonistic (belonging to either emotional sphere, to the abstract or philosophical stratums), but still their investigat...

The article justifies expediency of creation basic universities in the industrially developed regions of Russia with a significant scientific, educational and innovative po-tential and well-established links with industrial enterprises of the region. The strategic mission of the basic universities is to promote the development of the real economy through the organization of an effective transfer of knowledge and technologies, as well as the training competitive specialists that ensure the implementation of modern ...

The following research consists of introduction, three chapters, with subsequent parts,and the conclusion. The aim of the research is to analyze the transformation process of Spanish banking sector after the financial crisis in 2008. Author examines a hypothesis that Spanish banking sector plays a significant role in Spanish national economic advancement. Banking sector had been substantially transforming during the economic recession, and now it serves as the prerequisite for State economic advancement in post cr...

Within the framework of andragogical approach, the authors focus on the conceptual effects of coaching methods in lifelong education to help adult learners to shift their perspectives and thereby maximize their performance. The article gives insights into the essence of person-to-person coaching technique for discovering greater autonomy in adult learning as a means of developing and using their potential to achieve external goals. The authors chiefly draw on principles of Andragogy and Adult Learning and Coaching...

Lean Management (LM) has been presented as a one of the methods for improving the competitiveness of manufacturing companies. Today, observations show that, despite the many benefits of implementing LM tools, relatively few companies make a decision to -employ them. Although considerable research has been devoted to lean manufacturing, rather less attention has been paid to conditions of its implementation. It is important to know the drivers and barriers of the implementation of lean, however, diverse business co...

The main purpose of this research is to identify different methodological approaches that can be used in economics to evaluate environmental resources that are integrated in tourism product. Environmental resources form essential physical plant for tourism development. It would be almost impossible to imagine tourism product that does not integrate, directly or indirectly natural resources. Strong expansion of tourism development, reflected in significant increase in number of international visitors, same as accep...

The paper analyses the functions of modern media in the situation of information confrontation. It shows that the media may play an increasingly destructive role exacerbating political conflicts between nations creating negative stereotypes of opponents and even demonizing them. Manipulation of public opinion, which has become an important function of the media, is getting more explicit and takes more aggressive forms. As aggression in the media discourse can be performed by both verbal and non-verbal means, we of...

The article discusses the issue of improving handling of complaints concerning the qualitative incompatibility of fiscal devices manufactured for the retail industry. The author described the legal aspect of the issue based on the regulations in force in Poland. Taking into account the method of accounting and the rules of complaint procedure in consumer sales, he classified and characterized value and material claims. He described in detail the conditions for organizing and conducting service activities for the c...

The discontinuity of matter was originally postulated with an explicit purpose: to demonstrate the reality of movement. However, a deterministic and necessary movement eliminated the possibility of explaining freedom. Epicurus first, and Lucretius later, modified the doctrine of Democritus (founder of Greek atomism) in regard to a very important point, since they both admitted the spontaneous movement of swerving or clinamen of some atoms, as opposed to their stable fall, situating matter between reality and possi...

Contemporary companies increasingly are guided by the idea of sustainable development. This means paying attention to not only the economic aspect but also, equally important, social and environmental dimensions. On the other hand, stakeholders also look at the enterprise through the prism of effective action in all three dimensions of sustainability. Traditional mandatory reports (mainly financial) do not meet stakeholder expectations. It is believed that these expectations will be met only through a holistic app...

The paper describes an empirical research aimed at setting up a model of such a communication scheme that will be potentially applicable in assessing the ability of people with cognitive impairment to communicate. In a wider sense, cognitive disorders can include, for example, disorders of the intellect or mild and severe neurocognitive disorders. Severe neurocognitive disorders are most common in seniors who experience memory problems, pathological changes in behavior, difficulties in understanding the language, ...

The article undertakes an attempt to consider laughter as a phenomenon of a person’s religious life, analyse the symbolic meaning of laughter in religious practices and myths. Laughter played rather a relevant role in the archaic culture: particularly ritual laughter assured the link between the sacral and secular segments of existence. The connection between laughter and religion (apart from ritual laughter) can be traced to specific aspects of laughter culture of the ancient and medieval periods, as well as in c...

In terms of technological approach to the definition of information society, an important aspect in the formation of human capital is the development of technological innovations and their impact on human capital. Level of human capital amenities is becoming a key factor in the economic growth of the country. In terms of information society, there is a fundamental change in human capital, as a result of the introduction of new technologies. Innovation can bring transformation in job skills, work organization and i...

The tragic events that have taken place recently in Romania (the case of the 64 young people dead in the fire from Bucharest club > on October 30, 2015), but also those that happened around the world because of the attacks, give us a lot of questions and reflections related to the dialectic of good and evil, but also to the true faith that can accept suffering and death to enjoy eternity in the Risen Christ. This dialectic of good and evil, of highlighting the good only in the "fight" with evil, made from Dostoevs...

Over the last ten years the variations of religious extremism has been increased sufficiently. Taking into view the controversial nature of the concept content and the difficulty of its adequate use there is a necessity to study the reasons for this affairs state. The reason for the study was the official announcement of the “yellow level” introduction because of the terrorism on the territory of Kazakhstan and enhancement of the diversity of forms of its manifestation in Russia. A group of researchers believes th...

Public buildings have always been, and still are - especially in recent years, one of the most intensively realized groups of buildings. This allows to notice some trends both in the decision making process related to these buildings and in the applied design solutions. These trends can be generally referred to as “trends towards exaggeration”. It reveals in several aspects such as big number of those buildings or their excessive scale and standard. Among the numerous the reasons of emergence and prevalence of the...

Introduction. A significant percentage of children (i.e., 5 to 8%) may present a significant language delay and/or impairment (Tomblin et al. 1997) which is not directly linked to any intellectual or cognitive disability. In such cases, children receive a diagnosis of Primary Language Impairment (PLI). Considering these numbers, it is extremely important to have reliable batteries of tests suitable to characterize and quantify such linguistic impairments in affected children. To the best of our knowledge, however,...

The article presents the essence and importance of labour productivity, which is the primary indicator for the assessment of the competitiveness of countries in the international market. The aim of the work is the analysis and evaluation of labour productivity in Poland against the background of the countries of the European Union and international statistics. The results of the research and analysis presented concern activities and courses of action within the framework of the Polish labour productivity growth st...

Economic and social issues were together with migration crisis in Europe top issues of parliamentary election campaign in the Slovak Republic in 2015/2016. Relevant political parties performed their proposals for future social and economic orientation of the country. Ruling social democrats (DIRECTION-SD) called for fixing their social program and present new initiative in that area (in sense of deepening of current social program). On the other hand, small right (opposition) political parties emphasized the neces...

The aim of our research is to create an adequate preoperative education in order to reduce anxiety of patients, therefor it is necessary to understand their emotional experiences, cognitive processes and behavioral aspects as well. This article presents the development of a measure of pain in patients in whom vascular procedures using prosthetic grafts are indicated. The test battery is based on the Dynamic Model of Psychological Processes in Chronic Pain primarily used in clinical practice. Dynamic Model includes...

The need to modernize the system of interagency interaction in the context of an increase in external and internal threats in the production, turnover and retail sale of alcoholic beverages accounts for the topicality of devising the methodological base and identifying mechanisms and building the system of measures for state regulation and development of the regional alcoholic beverages market. A comparative analysis was used to reveal the relationships between the authorities of the constituent entities of the Ru...

Bohumil Hrabal (1914-1997) is along with Jaroslav Hašek and Milan Kundera one of the greatest Czech writers of the 20th century, his works are translated to 27 foreign languages. The present paper pays attention especially to his texts written in the early 1950s when Hrabal started to use his specific narrative style that combines modernist impulses with down-to-earth tall tales inspired by the milieu of Czech pubs. In that time Hrabal was in a close and friendly contact with much younger Egon Bondy, a poet and ph...

Global increase of cultural variety in modern society has led to the necessity of formation of ethnic and cultural tolerance of the youth as the most active social group. Educational space should be built inf the context of harmonization of intercultural and religious relations. Pedagogical influence on sensitive points of personal development, aimed at formation of ethnic and cultural tolerance may prevent the youth from patterns of extremist behaviour.

Life satisfaction and related work-life balance is often discussed in connection with working professionals, but it concerns everybody, including students. We attempted to identify what the key factors that influence life satisfaction in university students are and how these may influence their work-life balance. The case study included four selected sets of respondents from among university students of all ages, both in full and part-time study programmes of School of Business Administration in Karvina, Silesian ...

In the article the questions connected with research of a modern condition of ecological tourism and prospects of its development in Russia are considered. To date, environmental tourism is one of the most promising and rapidly developing sectors of the tourism industry, occupying one of their leading positions. The methodological basis was the work of domestic and foreign scientists studying the problems of ecological and rural tourism and the development of special protected natural areas of Russia. In this cont...

Philosophy has always strived for understanding the most general principles of human being and knowledge. It has been constituted as a scientific discipline with strictly methodological thinking processes and it has contributed towards the analysis of all knowledge. Although different sciences have separated from philosophy in the course of history and have developed their own methodological systems of recognizing reality and their own self-concepts, they still, up to this day, cannot develop knowledge without bei...

The aim of the study is to analyze the natural and anthropogenic factors and long-term processes that explained the intensity and scale of the flood disaster that occurred on 19.06.2014 in Varna. For this purpose two related models of disaster – ‘Pressure and Release model’ (PAR model) and ‘Access model’ are applied. The PAR model shows how the causes of vulnerability can be traced back from unsafe conditions, through economic and social (dynamic) pressures, to underlying root causes. The idea is that a disaster i...

The relevance of social media is increasing every year. Social media is an im-portant channel for marketing communication of airlines all over the world. In modern environment, social media ensures fast and purposeful reach of target market. However, the extent of communication in social media in case of airlines in Central and Eastern Europe remains unspecified. Such a lack of knowledge supposed the purpose of this pa-per: to analyse marketing communication in social media in case of airlines in Central and Easte...

In the face of increasing complexity, variability, and unpredictability of conditions in which modern organizations function, there is a need for new ways of conceptualizing leadership. A discussion arises, concerning the question whether leadership is focused on a single leader or distributed across a number of individuals, whether leadership is best understood as a specialized role or rather as a shared influence process, whether it is a deliberate or rather an emergent phenomenon. This article is part of this d...

The report describes effective and non-effective communication tactics that implement a basic communicative strategy of the main communicant (tourism manager) a persuasion strategy. The specific nature of verbal reasoning strategy is determined in comparison with a persuasion strategy. The response (reactive) actions of the passive communicant - a client of the travel agency - are presented. A comprehensive analysis of cooperative and confrontational strategies using methods of interpretation and description, gene...

This article presents the main research results of the needs of the Russian tourist destinations in the development of friendly projects. Since 2014 there have been significant structural changes in the structure of inbound tourism in Russia. The greatest growth often shows the tourist flows from the countries of the Asian and Pacific region. Practice of information search, choice, and behaviour in the visit of tourists from these regions are different from the habits of the Russian and European tourists. It is ob...

The article is aimed at the research of the modern human being in the conditions of rapidly developing high technologies. In present period the philosophy has to consider two very significant factors. The first factor is challenges of a modern technogenic civilization and rapidly developing technologies; the second - a non-equilibrium and unstable state of the contemporary world. The principal openness of the future requires a new methodological strategy. From the point of view of methodological approach, the sear...

The purpose of this article is to identify the difficulties of written medical discourse genres that may be encountered by a medical discourse translator and should be introduced to the intended translators in this field. For this purpose, a survey of professional translators was conducted to identify the most common genres of medical discourse which they encounter in their professional activities. It resulted in the following list of medical discourse genres: instruction for medical use, case history, medical dru...

The results, the work aims to transform the world through culture, to urge tourists to travel to knowledge, to educate in terms of culture and civilization of vine and wine, heritage and national identity. Knowledge economy requires an interdisciplinary approach to data and information. As a result, knowledge becomes the essential component of any economic development, regardless of the field. Consumer needs of tourism are growing, growth causing continuous adaptation of tourism through innovative products aimed a...