MARKETING RESEARCH CONCERNING THE BEHAVIOR OF BUYERS OF ORGANIC AGRI-FOOD PRODUCTS
(STEF92 Technology, 2019, B. E. SOARE)
Show more
Marketing of organic food products is a topic of interest taking into account the upward trend of these products globally. Promoting eco-products is an approach to the increasing demand for high quality consumer products. Organic marketing is important because it can help protect the environment and preserve biodiversity, increase food security and can contribute to sustainable development of agriculture. The paper aim was to analyze consumer preferences in southern Romania concerning organic agri-food products. I...
