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Service orientation is now becoming an important factor favorable to manufacturers competitiveness. The focus in organizational service orientation is in the whole organization-wide inherent ability to create and to deliver excellent services. It is required changes in structures and capabilities. Prior research has sought to identify service-related capabilities of manufacturers through explorative research. Although extant research on organizational service orientation, servitization and hybrid offerings has sug...

The aim of the article is to identify the potential impact of the latest commercial digital tools for building energy analysis on the everyday architectural practice in Poland in the context of typology and energy optimization of single-family houses. The reason for this survey is that the "architect friendly" interfaces, simulation results’ visualization and energy analysis tools are not given deserved attention in the architectural education in Poland thus some of the design opportunities for sustainability are ...

Aim-This paper presents a pilot study on the application of the Best Worst Model to evaluate the teaching style and the lessons from the perspective of the secondary school students and from the perspective of their parents. The study was conducted in a secondary school from Romania, in June 2017. I used as respondents both genders, boys and girls, mothers and fathers, in almost equal proportions. Design/Methodology/Approach-Three traditional methods (Best minus Worst, the rank weights and the square root of the r...

Based on the researches focused on the historic trusses of the sacral buildings in Slovakia, we analysed these trusses in order to uncover their geometric concepts and proportional relations. Several trusses in Bohemia and Moravia were also analysed. The proportional relation of a truss to a building was also taken into account in some cases. The data on the principles used in historic trusses of the sacral buildings, supported with the period literature, were applied to the historic truss of the Gothic Roman-Cath...

The purpose of this report is to trace the dynamics of room prices in the main hotel types in Bulgaria, which occur as a result of the changing market situation (conjuncture) during the period 2010-2016. The 4 star coastal and mountain recreational hotels are investigated by categories, seasons and weekly periods. The method of average values and price indices is used as well as the method of non-standardized interview with hotel managers. The results of the survey lead to the conclusion that hoteliers in Bulgaria...

The construct of "generation" is very popular in science. A generation is a social community of people with a common history, common values and a similar type of mentality. The article discusses the comparative study of Russian generations «disbelieving» ? (1961-1979 birth years) and «informational» Y (1980-2000 birth years). The historical, psychogenetic, comparative and socio-cultural approaches to the problem of generations change are analysed and contrasted. The methods used include personality methods and the...

Background: Geometry problems requiring auxiliary constructions are generally challenging for students, and they are traditionally included in Mathematics Olympiad tasks and examinations. Most teachers recommend that students remember basic auxiliary constructions, such as doubling the median of a triangle, inserting an additional circle, constructing the point of intersection of lines on which the segments lie, et?. These recommendations are usually insufficient for successful problem solving. Now students have a...

Recently, advertising and new forms of internet advertising are among the most popular tools to influence buyers. It is the most visible and most discussed form of marketing communication. Advertising has the ability to influence the creation and change of needs, demand, but also consumer interests and habits. Just as advertising can affect consumers' buying behaviour, advertising can also discourage it. The objective of the contribution is the theoretical processing of the research problems in the field of advert...

The article substantiates the prospects of theoretical and art-historical research of Mongolian temple architecture, based on extensive historical and art descriptions. It is indicated that the actual task is the interpretation of temple architecture. The experience of application of iconological method in disclosure of semantics of architectural monuments in Western Europe is presented. On the basis of this, for the first time, applied to the Mongolian architecture, the author proposes the methodological iconolog...

The purpose of the study is to design a results-based management system aimed at the smart education efficiency improving, as well as improving the structure, tools and methods of management in smart integrated environment for the continuous development of the competences of participants during the educational process. The basis of the research is the main provisions of the strategic management theory, the methodology of a balanced system of indicators with a projection on a non-profit organization, fuzzy modeling...

During the last years, the investments flows had a slow increasing trend on local market, even if in Romania were made improvements in order to attract investors, not only from Europe, but worldwide. In this regard, the aim of our study is to identify how the legislative changes have influenced the capital market, especially the investments area, including also the foreign direct investments. Romania was affected by the financial crisis which took place in 2008, so we have analyzed the situation before and after t...

Background: The aim of this article is to discuss selected concepts of establishing and transforming business models and then to present the business model transformed with their use for a selected sector. Method: Selected methods of linear and algorithmic designing used in the process of organization creation and strategic plans establishment were analyzed. They were referred to the specific economic sector, covering both the tourist services and health resort treatment in health resorts. Results: To illustrate t...

The urgency of the investigated problem is due to the constantly increasing role of game in study of different disciplines, including foreign language. Despite of the obvious attractiveness of gaming techniques, they are not used enough in foreign language lessons as the full-fledged teaching aids. This article is devoted to the analysis of innovative and active training method – gaming activity in English language teaching for special purposes in higher educational establishments. The article is aimed at a critic...

Objectives: In modern conditions, almost all countries of the world and Russia are characterized by ecological problems related to environmental pollution by the industrial sector. Industry is the main pollutant of atmospheric air. People living in large industrial cities have to breathe the air oversaturated with harmful and toxic substances which are released into the atmosphere by industrial enterprises. At that, the scale of pollution depends on the size of the enterprise and the consumed raw materials. Thus, ...

The role of architecture as a tool in creating social relations in urban environment is increasing from a certain date. The idea of creating architecture that is the answer to certain, specific needs of small, local communities has recently become one of the most important determinants of contemporary design thought. The paper presents model solutions that were implemented, inter alia, during the design workshops for architecture students in cooperation with the Arka Foundation in Krzywa near Nowogród Bobrza?ski i...

Nowadays, the occurrence of crisis situations is increasing in society. Crisis situations are not merely relating to non-disabled people, we need to be aware the situations are equally relating to persons with disabilities. They have particular needs placing specific demands on approach to them, which is necessary to respect. Psychosocial first aid (PFA) can reduce the impacts of crisis situations, however in people with various disability categories it requires certain adjustments and an interventionist`s self-ef...

The spa resorts from Romania recorded after 2000 specific sectoral dynamics determined by the lack of a strategic reference framework and very low private investments. The study aims to highlight the patterns of structural evolution of spa resorts from Romania, based on a consistent statistical support. On this line, a database was created starting from the classification of activities in the national economy (NACE) for the period 2000-2016. Based on this statistical support, detailed analyzes were carried out reg...

The article is devoted to the analysis of the concepts of "threat" and "challenge" in the context of the creative and cultural economies of the Arctic. Today, the issues of studying the Arctic are being given special attention in the light of the development of the creative and digital economy. The development of the Arctic zone of the Russian Federation is discussed in the context of implementing the principles of sustainable development of the territory, including aspects of ensuring national security of society...

The new challenge before today’s CEOs and executives is to realize that intellectual property (patents, trademarks, copyrights, etc) are assets that enhance corporate value and offer the company a new competitive advantage. The proper exploitation and measurement of intellectual property or intangibles gives strategic and financial benefits to the underlying organization.The number of patents of the underlying company are used in the literature among other variables as a proxy for intellectual property or innovati...

The author studies the motives and consequences of the terrorist attack against the French satirical weekly ‘Charlie Hebdo’ from the viewpoint of the theory of moral/right action in ethics of social consequences, following George Edward Moore’s theory of right action. According to the author, it could be claimed that the action of Islamic radicals was immoral, while the actions of the Charlie Hebdo editorship were wrong. This assessment also corresponds with the motives of the reasoning, decision making, behaviour...

The aim of the current paper is to analyze the consumer attitude towards life insurance in Bulgaria during 2018, considering the contemporary European trends and the increased necessity for life insurance. The European life insurance market has been developing with a rapid pace for the past several years, indicating that on average a European spends 1159 EUR annually for life insurance products. According to this indicator Bulgaria is one of the least developed countries among the EU member states. This begs the q...

“Aurel Vlaicu” University of Arad took part in a large scale monitoring study that focused on the university graduates all-over the country. The national study was performed for 18 universities targeting the graduates and their insertion on the labour market. A national database was set-up and data-processing was performed, involving the entire amount of data. After consolidating the results, the central database was split-up and delivered to the universities for their own data-processing and conclusions. This pap...

One of the first Tatar composers who stood at the origins of the national musical theater is Sultan Gabyashi (1891–1942). Active creative activity of the composer occurred in the 20-30s of the XX century, when the process of formation of professional musical art and education was in Tatarstan. The subject of this analysis is the musical performances of the Tatar composer Sultan Gabyashi. The study used Methods: cultural-historical method, value analysis, the study of scientific literature and music text. Music and...

The current age is characterized by the leadership of professional as well as layman discussions about the nature and importance of education, about its quality and direction as one of the most important premises for the creation of a knowledge society. Issues related to raising the level and quality of university education are gradually coming to the forefront. Regarding this, it is important to emphasize that the main purpose of university education is to increase the knowledge, cultural, scientific, technical a...

The paper deals with and analyzes the efficiency of certain body strength development procedures using weight training exercises on mesomorph subjects aged 19-21 from the University Politehnica of Bucharest. The purpose of the research is to determine which of the mesomorph subjects being situated in the three groups obtained superior results at the barbell squat exercise by using different body strength development procedures. The procedures used in the research are the following: the procedure of weight training...

Today, mobile websites and mobile applications are top elements in the online marketing component list. If we build a website, it must be responsive, which means that it must be viewed on any device, including smartphone and tablets. Concerning small devices, a modern strategy is to build a mobile application that contains the website information. In most situations, using a mobile app offers a better experience than the mobile website browsing. Inside the mobile app, the user can access the content more easily. A...

The present day approaches to the concept of “entrepreneurship” are analyzed. Possibilities of high-skill training of young people for entrepreneurial activity in the context of a consistent integrative "School – Higher Education" system are assessed. The specific features of implementing the program of business training of students are revealed. The structural components of the program are presented. For justification of the efficiency and implementation of the business training program, the results of pedagogica...

The first aim of the present study is to assess the relation between traffic locus of control, driving cognitions and PTSD. The second goal was to assess if the relations between traffic locus of control, driving cognitions, and PTSD are moderated by gender. A sample of 137 drivers (60.6 % were men) took place at this study. The participants’ mean age is 32.67 (SD = 10.74) and they had been driving for 10.02 years on average (range 0–42, SD = 8.22 years). The participants completed scales for measuring traffic loc...

The way seaside resorts have functioned from the very beginning of their founding idea has been the result of symbiosis – a close connection between the town and nature. West Pomeranian seaside tourist resorts have developed into today's resorts from former fishing villages or small summer resorts. Before the post-war political division of the historical Province of Pomerania, its resorts formed a uniform set of spatial assumptions, characterized by similar features and originating from common cultural roots. Esse...

The paper attempts to assess the impact of the recent 2007-2009 crisis on economies of the Baltic countries. Following the relevant literature review, two different approaches are tested: the first one attempts to summarize two dimensions of crisis severity, and the second approach is based on the notion that the recession brought by the crisis is just a painful readjustment of economy to normal trend of development which was corrupted by the unhealthy boom. In the first case, two types of severity index, embracin...

The paper presents the results of research focused on music education at elementary schools that specialize in regional culturally oriented education and folk culture in Slovakia after 2008. The Elementary Art School of Folk Dance and Music in Ružomberok is introduced here in greater detail.

Background: Ski resort is a kind of tourism destination and can be defined and understood in many different ways. The common feature of all ski resorts is dominant role of the offer for winter sports (alpine and cross-country skiing, snowboarding) participants in the destination product. However ski resorts are diverse due to different natural and legal conditions, their size, technical equipment, age and other factors. The concept of community and corporate models of ski resorts is an attempt to explain that diff...

Developing intercultural communication competencies in the process of teaching business communication at multicultural workplaces requires competent planning and execution of training programs. This is to enable participants to become efficient users of language and skills in international contexts. Therefore, a variety of ways to develop their international skills and competencies during their studies need to be employed in classrooms. This especially applies to the in-house corporate training settings where need...

Elected by the European Parliament, the European Ombudsman aims to protect the rights and freedoms of individuals in their relations with the institutions, bodies or agencies of the European Union. A similar role is played by the ombudsmen guarding rights and freedoms of man and citizen, who operate at the level of individual EU Member States, including - since 1987 - in Poland. The objective of the study is to analyse and compare competences of the European Ombudsman and the Polish Ombudsman, which these bodies m...

The authors of the article are concerned with allusive proper names (APNs) functioning in the narrative discourse as culturemes (by Russian linguist V.V. Vorobyev) which mark fragments of social and cultural experience of humanity or lingvocultural communities. APNs are positioned above the vocabulary of common currency. Originating from the sphere of social and cultural practice they serve to concisely if not symbolically designate various parts of the semantic structure of the narrative discourse and introduce h...

Miedzianka is a small town in Lower Silesia, in region of Rudawy Janowickie, which has basically disappeared. Possessing municipal rights until 1945, today it is merely a village, with a few houses and a church being all we can find here. The diploma engineering project presents an interesting history of the former mining settlement and a proposal to revitalize post-mining areas for purposes of tourism. The aim of the student's work was to bring Miedzianka back to life, discovering or creating assets that provide ...

The article deals with a specific form of organizing and providing the information in the sphere of business, in particular, presentation. In the article the author focuses on a communication strategy – this is a term which unveils the principles of speech organizing from the viewpoint of rhetoric and pragmatics. The author, in the article, considers specific rhetorical techniques, which arrange these means so as to enhance the entire quality of a speech by expressing the key ideas and producing a certain logical ...

Milan Kundera is widely known especially for his novels written in Czech, only much later he began to write his fiction in French. Rather paradoxically, it was only when he had become a French citizen that Kundera started to write systematically about the Central European novel as a specific phenomenon with highly original features, e. g. polythematic structure, lack of great epic stories, a tendency to essayism, and an ironical approach to the author?s homeland. His novels are very often based on playful or grote...

The Cittaslow Association was founded in Italy in 1999 to solve problems relating to spatial transformations, economic development and local identity. Headquartered in Orvieto, the movement brings together towns from several countries. The Cittaslow movement is committed to improving the quality of life of residents by promoting healthy life, protecting natural and cultural heritage and respecting local traditions as well as promoting alternatives to the current model of global development. The paper deals with a ...

Background The aim of this paper is to study the role of kinetic rehabilitation treatment of idiopathic scoliosis with a Cobb angle less than 40º in junior football players. Cobb angle method was used to measure lateral curve severity in scoliosis so the main goal was to improve the scoliosis curvature and correct the associated hyperlordosis or khyphosis at the patients. Methods This study consist in a group of 10 patients, aged by 12 to 17, with lumbar scoliosis was performed in Bunavestire Rehabilitation Hospit...

The actual problem of the present is the overcoming of global inequality. This article discusses current theoretical models that seek to explain the uneven pace of economic growth. The aim of the research is to study the causes of the uneven economic development of the countries of the world and the proposed ways to make away economic backwardness. The research method is a comparative analysis of the concepts of the new institutional economic theory and the Other Canon on the origins of wealth and poverty of moder...

In the work the role of educational institutions in the prophylactic treatment of the youth on a regional level is considered. There are data of arrangement of special conditions for skill development and formation of protective factors against taking psychoactive substances in educational institutions.

This article discusses important aspects of the interaction of language and culture, emphasizes the role of artistic expression in the education and upbringing of the younger generation, the negative trends can be traced in the functioning of the Russian language and makes suggestions to improve the current system of literary education in the direction of its synthesis with the objectives of educating the younger generation. The authors come to the conclusion that the teaching of the Russian language, focusing on ...

The objective of this paper is to analyze the development of luxury hotel industry in Romania in the last more than thirty years. The research methodology consists of the inventory of the accommodation capacity of Romania, of the luxury hotels built in this period and the analysis of assessment methods and identification of hotel strategy types for this market (hotel chain penetration, formation of the new brands). According to the new trends in luxury travel industry, the research aims at analyzing the possibilit...

Clusters through their structure (the "four-leaf clover" model: members of the Business and Research-Development-Innovation areas, Authorities and Catalysts) play an important role in the innovation eco-system as accelerators for innovation and competitive value chains development of value in the smart specialization priorities. The services provided to the cluster members, especially aimed at creating synergies between science and research through the collaboration between the business environment and the RDI bas...

Performance assessments and performance management in public institutions is an issue that raises the needs for the serious approach toward increase of quality in the service access from citizens and costumers in those institutions. Manny researches and studies have been done, most of them focusing on management evaluations but also on the causes that have sparked the need for change, but little attention is paid to the performance assessment as well to resources that affect the changes. Therefore this research ai...

An important place in contemporary systems of social assistance in European countries, including Poland, is taken by non-governmental organizations (NGO). They collaborate with local governments in order to extend and improve quality of public services. Support activities of the organizations are mainly aimed to help groups threatened with marginalization and social exclusion, whose members find it difficult to cope with meeting life needs because of their age, disability, poverty, or life helplessness. Associatio...

The article is devoted to gender analysis of lexemes meaning ‘a man’ on the material of Tatar proverbs. Axiological characteristics of a man’s image studied on the basis of physiological (features of appearance, age characteristics), psychological (personality traits, intellectual abilities, relationships between man and woman) and status and role characteristics (behavioral characteristics, family relations, social status, property condition). The study of gender stereotypes from linguocultural point of view reve...

The existing trends in the development of modern society reflect the need to form new approaches to the organization and implementation of public administration, as evidenced by the ongoing reorganization of government bodies, the improvement of the regulatory and legal framework to increase the effectiveness of their activities, the expansion of the list of public services provided, the integration of new information technologies and management structures. The current changes in the economy and its digitalization...