Scholarly record
LUXURY HOTEL TRENDS BASED ON EXCLUSIVE INDIVIDUAL SERVICES INSPIRED BY THE ORIGINALITY OF CULTURE, TRADITION, GASTRONOMY AND NATURAL RESOURCES. CASE STUDY OF ROMANIA
Abstract
The objective of this paper is to analyze the development of luxury hotel industry in Romania in the last more than thirty years. The research methodology consists of the inventory of the accommodation capacity of Romania, of the luxury hotels built in this period and the analysis of assessment methods and identification of hotel strategy types for this market (hotel chain penetration, formation of the new brands). According to the new trends in luxury travel industry, the research aims at analyzing the possibilities to create exclusive individual services in luxury hotels inspired by the originality of culture, tradition, gastronomy and natural resources of the country. In order to perform this study the method of survey was used and it was based on a questionnaire addressed to the managers of luxury hotels aimed to highlight the strategy to introduce and develop services based on customer orientation, their preferences and motivations, but also their expectations regarding the services that is provided by a luxury hotel.
Publication Impact Profile
Publication details
References10
Hotel Classification Systems: Recurrence of criteria in 4 and 5 stars hotels, World Tourism Organisation UNWTO, Madrid, 2015
The Hotelstars Union, www.hotelstars.eu (accesed 04.05.2018)
World Luxury Index™ Hotels, Digital Luxury Group,SA, 2012, pp.6
Edmunson, T in Oates,G., Marriott Now Has 8 Luxury Hotel Brands It Needs to Somehow Define Individually, ILTM, Skift, 19 dec 2016.
Cahill, C in Oates,G., Accor’s New CEO for Luxury Hotels Wants to Protect Brand Integrity in a Crowded Field, ILTM, Skift, 21 dec 2016.
Edmunson, T., in The Luxury Evolution Report - Marriott International Luxury Brand, Skift Report 2018,pp.3
Travel & Tourism Economic Impact 2017 Romania, World Travel & Tourism Council,2017, pp 1.
http://turism.gov.ro/web/autorizare-turism/ (accesed 04.05.2018)
Laaroussi,S., in Doran,S., Hilton, Ritz Carlton & Four Seasons Lead Share of Online Luxury Hotel Search, Luxury Society by Digital Luxury Group, DATA & ANALYTICS, 2013.
Vaibhav,G.,Welness & Helath – New Definition of Luxury &Lifestyle, Luxury Hoteliers, 2ndQuarter 2018, pp.60-67
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.
