Scholarly record

INTERACTION MARKETING MANAGEMENT UNIVERSITIES AND THE KNOWLEDGE SOCIETY

T. Blahutova

Abstract

The current age is characterized by the leadership of professional as well as layman discussions about the nature and importance of education, about its quality and direction as one of the most important premises for the creation of a knowledge society. Issues related to raising the level and quality of university education are gradually coming to the forefront. Regarding this, it is important to emphasize that the main purpose of university education is to increase the knowledge, cultural, scientific, technical and economic level of society as a premise for the good functioning not only of the knowledge society and the building of a knowledge-based economy, but – what is extremely important also as a means of complex of regions development. Economic theory and practice are currently influenced by the wide application of marketing science, both in the field of education and also by marketing approaches. The university education is need to be understood as a subject that in the market environment has to act in the marketing provedmanners and efficiently. Therefore, in the process of university education, recognized education institution became that institution, with has the quality management.Among relevant factors from the interaction between university education marketing and the knowledge society view, belong science and research support, acceptance of some structural changes in the education market, lifelong learning as well as increased mobility of students and teachers, then redeployment at home as well as in the international labor market. For this reason, one of the basic goals of education marketing ought to be creating an educational profile, which would be capable of providing qualified professionals not only for economic system, but also for all fields of social life.

Publication details

Back to publication list