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Current marketing communication has to respond flexibly to the needs of customers who create the demand side of the market. The side of the market supply is created by enterprises which trying to provide customers with the highest value in the form of the products or services. Customers are endeavouring to maximise their utility and enterprises are striving to maximise their profit. In the current business climate, marketers have to differentiate their attitude depending on the customer. The study deals with the r...

The objective of this article is to analyze marketing channels used by economic entities to engage consumers of private banking services on the Russian market, which is characterized by significant limitations on disclosure of consumer information. The article also aims to identify specificities of designing marketing channels on such markets and define future trends of their development. Analysis of marketing channels, used to engage consumers of private banking services, is based on results of a survey and in-de...

Customer satisfaction is a mental state that is an emotion expressing satisfaction or dissatisfaction with the choice of the brand made during the purchase. Satisfaction occurs when the product meets our expectations, while dissatisfaction when it can not meet them. An analysis of the customer satisfaction should be treated as a key stage in the customer satisfaction management system. Without knowing the expectations and level of customer satisfaction, non of enterprises is able to determine what to improve and w...

The study is aimed to analyze the socio-economic and demographic situation during the period of 1941-1945. The Victory over fascism was achieved at the cost of huge losses. A significant proportion occurred in the Lower Volga region, where at Stalingrad there was a radical change in world war II. The city was completely destroyed. Were lost a significant portion of housing, industrial enterprises, social institutions. In the region significantly reduced the population and changed the age and gender structure of so...

This paper deals with the use of data-driven marketing as the important part of digital marketing. Data are valuable and necessary input for sellers as they are able to make decisions in many fields of digital marketing. This study is focused on the customer satisfaction modelling whereas the main aim is to find out models that optimally describe total customer satisfaction and to determine the importance of individual factors and discover their impact on the total satisfaction. The process of modelling is demonst...

China has a large population. With the development of China’s economy and the increase in residents’ purchasing power, the Chinese market is increasingly becoming a market that foreign companies are eager to enter. The development of China's health care products industry began in the 1980s, and has developed to a certain scale. In recent years, with the emergence of China's aging problem, the heat of China's health care products market has risen again. In the past research on the Chinese health product market, the...

Nowadays the idea of a socially oriented economy is experiencing a stage of active development in the Russian Federation. In addition, there is a need for coordinated interaction of all economic agents to ensure economic and social efficiency of production. In this regard, this article examines the features of social responsibility of the two largest Russian companies: Gazprom and Sberbank. The activities of these companies in this area are systematic and aimed to create effective and safe jobs, ensure the social ...

The article has a theoretical character and its aim is to classify and systematize the determinants of enterprise's fundamental strength, understood as enterprise's potential to create and protect its intrinsic value. In accomplishing this goal, a critical analysis of the literature was carried out both in the context of available solutions in the investigated area, as well as the possibility of assessing enterprise's fundamental strength based on generally available information, mainly periodic reports published ...

Considering that the adoption and usage of a functionally integrated information system represent significant aspects for increasing the performance of a hospital, this paper presents a series of relevant issues concerning this topic. The first section of the article outlines important particularities related to integrated information systems for hospitals such as the components of these systems, their basic functionalities and the advantages of using these systems in hospitals. The second part of the paper presen...

Institute for corporative productivity (American Society for Training and Development) defines the talent management as an organizational approach to leading people by building culture, engagement, capability and capacity through integrated talent acquisition, development, and deployment processes that are aligned to business goals. CEB High-Potential Solution (Gartner) states that high potential employees are 91% more valuable to a business than other staff. As time progressed, searching for new tools, more relia...

The paper considers a problem of gemstones valuation, based on real data. The main goal includes constructing a model that determines the evaluated price of a given stone on the basis of its description, expressed as a set of input variables values. A classic approach, utilising a multiple linear regression tool, is compared with nonlinear multilayer perceptrons. As the dataset contains a number of qualitative variables (e.g. gemstone colour purity, the clarity of the structure and a symbol of the certifying autho...

Currently, one of the main directions of Russian policy in the sphere of economic security and social and economic development of the territories is to ensure the sustainable development of the national financial system. The base for the development of the financial system is the corporate finance. The share of tax revenues of regional budgets in Russia is in the range of 70-85%, as shown by the analysis of the dynamics of revenues of the consolidated budget of the region. The share of tax revenues from the ten la...

The article is devoted to the urgent problem of occupational safety at work. building an effective recruitment mechanism. The basic legislation in the field of labor protection is presented. One of the conditions for their provision is the creation and successful operation of the OSH management system. In order for the integration of the implemented OSH management system into the overall management system of the organization to be effective, certain organizational and methodological rules are established that take...

There is a large body of research on hybrid organisations and interactions between multiple logics in social enterprises and non-profit organisations, but there are few studies in this area that are related to higher education and healthcare fields. Some scholars claims that hybridity downgrades organisational performance, while others suggest that hybridity can strengthen organisations, making them more sustainable and innovative. The investigation of this problem is main subject of the paper. The aim of this pap...

The submitted article analyses the current situation concerning implementation of methods of continuous improvement in industrial companies. The results are based on a survey carried out in 2016 - 2017. The survey was carried out in industrial companies employing 250 to 2,500 employees, mainly in joint stock companies and limited liability companies, with majority of Czech capital. It mostly concerns companies focused on automotive industry both from the production point of view as well as from the finished produc...

The 2030 agenda for sustainable development addresses the challenges of economic, health and development inequalities within and among countries and regions, by defining an ambitious framework to foster peaceful, just and inclusive societies in all over the world. In the pursuit of establishing win-win cooperation between all countries and all regions of the world, the framework envisages 17 sustainable development goals (SDGs) to achieve sustainable development in a balanced and integrated manner of all key dimen...

Managerial behavior and the operating philosophy of the firm's executive level characterize entrepreneurial orientation, enabling entry into new markets. Three dimensions most frequently used to describe entrepreneurial orientation are innovativeness, proactiveness, and risk-taking. Most of the earlier research on entrepreneurial orientation aggregates its features into a single construct to examine its impact on the company’s performance. In this study, the dimensions of the entrepreneurial orientation were decon...

Students of University of Business, Arts and Technology RISEBA starting supervisory practice, are faced with the problem that in the business environment is a lack of awareness and understanding of supervisor work. This raises the concern that the requested service is not required enough in the Latvian market. The situation is a little better with the coaching services, because for the past 5 years coaching promotion was quite active, therefore, awareness and understanding of this service has improved. The aim of ...

The Russian-language weekly "British Ally", published in the USSR since August 1942, informed Soviet citizens about the course of the Allied military operations. Covering the events of the week and giving an overview of the British press, the newspaper also reported on Nazi crimes in the occupied territories. The change that occurred in World War II in 1943 enabled correspondents to get more comprehensive and reliable information about camps for prisoners of war and concentration camps and publish reports on the h...

Background: The Standard Audit File (SAF) involves the use of information systems and databases to send detailed tax data to the tax office and the Ministry of Finance. The role of SAF is constantly growing. Tax information is of great importance for this information. In Poland are many problems for methods of obtaining this information using the existing IT accounting. Not only does the universality of the SAF bring favorable solutions for the state and business entities. However, a swift decision about the oblig...

Economic security of a stable enterprise that gains profit meeting its owners’ demands, is based on presence and efficient usage of all required components for marketable goods production in the respective legislative environment. There are two aspects of economic security of an enterprise: operative and strategic. A strategy targets economically safe development of an enterprise, while business activities are to guarantee effective functioning of an enterprise in terms of economic security, which means generati...

Service orientation is now becoming an important factor favorable to manufacturers competitiveness. The focus in organizational service orientation is in the whole organization-wide inherent ability to create and to deliver excellent services. It is required changes in structures and capabilities. Prior research has sought to identify service-related capabilities of manufacturers through explorative research. Although extant research on organizational service orientation, servitization and hybrid offerings has sug...

Recently, advertising and new forms of internet advertising are among the most popular tools to influence buyers. It is the most visible and most discussed form of marketing communication. Advertising has the ability to influence the creation and change of needs, demand, but also consumer interests and habits. Just as advertising can affect consumers' buying behaviour, advertising can also discourage it. The objective of the contribution is the theoretical processing of the research problems in the field of advert...

The aim of the current paper is to analyze the consumer attitude towards life insurance in Bulgaria during 2018, considering the contemporary European trends and the increased necessity for life insurance. The European life insurance market has been developing with a rapid pace for the past several years, indicating that on average a European spends 1159 EUR annually for life insurance products. According to this indicator Bulgaria is one of the least developed countries among the EU member states. This begs the q...

Performance assessments and performance management in public institutions is an issue that raises the needs for the serious approach toward increase of quality in the service access from citizens and costumers in those institutions. Manny researches and studies have been done, most of them focusing on management evaluations but also on the causes that have sparked the need for change, but little attention is paid to the performance assessment as well to resources that affect the changes. Therefore this research ai...

The existing trends in the development of modern society reflect the need to form new approaches to the organization and implementation of public administration, as evidenced by the ongoing reorganization of government bodies, the improvement of the regulatory and legal framework to increase the effectiveness of their activities, the expansion of the list of public services provided, the integration of new information technologies and management structures. The current changes in the economy and its digitalization...

The parallel development of the digital society and the ideas for sustainable development provokes courier companies to seek innovative solutions based on ecofriendly practices that correspond to the technological changes that take place in the major players in the realization of products, which are the merchants. The aim of this paper is to reveal the place of the courier companies as the main logistics intermediaries in the context of the omnichannel commercial strategy and to outline the trends in the sector fa...

Sustainable development is a way of developing a human society that aligns economic and social progress with full environmental conservation. One of its pillars is the Economic Pillar, which consists of all economic activities in a given company, interactions between them and between the environment and society. The aim of the paper is to specify and analyse the contribution and effectiveness of business co-operation through regular offline networking meetings in the given locality with an impact on the economic p...

The purpose of the article is to present a catalog of factors used to measure the efficiency of the health care sector. The first part of the study depicts conducted literature review on the methods of testing efficiency in healthcare. A brief characteristics of parametric, non-parametric and indicative methods of efficiency measurement was presented. The second part of the study demonstrates the application of the Balanced Scorecard method to evaluate the effectiveness of functioning of general hospitals in Polan...

The article studies some aspects of commemoration as exemplified by existing monuments, architectural objects of Yakutia devoted to the Second World War. The issue of commemoration has been studied by foreign researchers ?. Halbwachs, P. Nore, A. Megil, J.K. Olick, J. Robbins, G. Mink, L. Neumayer, E.-C. Onken, F. Martinez, K.L. Klein, A. Confino, ?. Assmann as well as by Russian scholars G. Okladnikova, E. Kandaryan, ?.I. Krasilnikova, ?.I. Miller, ?.V. Romanovskaya etc. However, there are no works on commemorati...

It is widely recognized that Social Capital and Social Support are phenomena influencing start-up creation, development and business success or failure. Trying to develop startup means to experience high levels uncertainty and it is essential to understand the possibilities to reduce the levels of uncertainty in the way the startup developer will perceive that. The research task is to find the forms of social capital and sources of social support the startup owners perceive the best. The aim of research is to inve...

The new normality of individual and business life is increasingly built up under the influence of the key role of digital technology. Economic agents operate in unprecedented global engagement and continuously expanding business opportunities and information sharing capabilities. The information society transforms the restrictive conditions of place and time into factors of relative importance. Digital technologies go deep in a wide range of everyday and routine business processes and cause changes with significan...

Family firms are said to be better positioned when it comes to developing and mantaining long-term mutually-beneficial relationships due to their unique identity which generates, internally, a commitment to quality, while externally triggers positive perceptions in the minds of their stakeholders. The literature suggests that the “family business” tag is associated with characteristics of trustworthiness, authenticity and credibility by consumers, helping these businesses being able to obtain a competitive advanta...

The relevance of this study is determined by the quality and effectiveness of project management processes that determine the main directions of the business entity development growing importance in the context of global instability and the escalation of competition. There is a need to increase the volume of investments in project risk management, including public-private partnership (PPP) projects as one of the most promising mechanisms for solving accumulated problems in various sectors of the regional economy. ...

New knowledge and innovations have been developing as a resource of economic stability and growth in recent years. That is why territories become more dependent on the level of new knowledge and innovations. In view of the specified current trends of world economy development, which initiate generation functioning of a new type on the basis of the network concept, it is necessary to consider features of interaction of regional economy subjects in the context of cluster and network collaboration, as well as the con...

The current highly competitive situation requires organizations to seek, find and use new potentials to increase competitiveness in both strategic and tactical aspects of activity. In the article the approaches to efficient administration with significant contemporary bases of organization competitive advantage as set of strategies at various levels and its integration actions are analyzed. This in-depth analysis of the main idea of complex strategies, integration activity of organizations and its interaction spec...

In today's information environment, information usable for decision-making or economic development is the cornerstone of successful business. Companies build and develop managerial accounting systems as a source of information for efficient management of the company's processes. Enterprises operating in the processing industry are under strong pressure from price competition having significant impact on small companies. Moreover, the companies must continually adapt to a changing environment and come up with innov...

The most important capital of modern enterprises is information, knowledge and intellectual capital, while at the same time in process of building the competitive advantage, the role of material components decreases. Knowledge in the enterprise is partly its property but mostly its owners are employees. Therefore, it is crucial to provide employees with appropriate working conditions in which they could fully use their potential. This may require, among others, such activities as: changing the organizational cultu...

Innovation entrepreneurship in almost every country is important because its existence and development can hypothetically solve the problems of employment, the growth of interest in new developments; in the institutional context, innovation entrepreneurship can have an impact on the level of competitiveness of States. Despite the significant support programs for small and medium-sized businesses at the level of each individual state, there are few substantive results. It is also difficult to understand in detail t...

Medical facilities, as a result of changes in the economy, have been increasingly active and building a competitive advantage. The medical facility, by providing health services, strives to make its functioning efficient, maintain effective management and keep costs at a reasonable level. An essential factor to achieve this goal will be the introduction of effective management strategies. The strategies used should also include remuneration management concepts, manifested in creating a quantitative and qualitative...

Public housing system in Poland is based on a local government-dominated social rented sector in which the social landlords' functions are mainly filled by municipalities and their organizational units. One of the most important fields of municipal housing management is financial management which includes the whole issues and financial problems occurring in all life cycle phases of these stocks, including construction and acquisition of housing estates, maintenance and renovation of existing stock as well as their...

Today’s world is a world in which urbanization seems to be the rule because most of the planet’s inhabitants are living in towns. As humanity has already entered the urban century, cities have increasingly become places where various stakeholders, such as governments, institutions, companies, non-governmental organizations, policy makers, academics and citizens, are interconnected in order to better address social, economic, environmental, demographic, cultural and technological issues. This is why the destiny of ...

Automation, artificial intelligence along with advanced additive technologies helps companies to gain more flexibility, fast reaction to customer requirements and product customizing. Automation machines, robots, co-bots, automatic transport devices and advanced information systems replace some traditional jobs not only in the frame of production but also across the whole value chain. Type of activities is changing. Routine activities are automated in both production and administrative areas, creative work remains...

The purpose of this paper is to study the influential factors in the decision to rent apartments - using digital marketing. The research has been conducted on the American Real Estate Company "Village Gate." The factors affecting the decision-making process in renting an apartment are a major issue for not just Village Gate, but a topical issue for many real estate companies, considering the rapid development of the digital environment. However, to analyze more broadly, it is initially necessary to understand the ...

The relevance of the study isconfirmed by the fact thatcurrently, attraction of developed countries concentrated on conformation “knowledge economy”, where degree of economic advance and dynamic depends up efficiency arrangement of production and using knowledge. The aim of this study isdefinition development level ofthe knowledge economy of the country. To achieve this goal the following problems were solved: examine international and native methods definition development level of the knowledge economy of the cou...

The relevance of the study isconfirmed by the fact that over the past few decades worldwide degree of export sociability and correlation of national economies, increased dramatically values and intensity of international trade and international capital movement, accelerated the forming of global finance markets. These factorsare exhibit comprehensive, disposition of development of the modern world –globalization. The aim of this study is forecasting of development major macroeconomic indicators: export and import ...

We need to make decisions us throughout our lives. This skill is sometimes necessary even to survive, because our vigilance and behaviour in a crisis situation is the basic mechanism of natural selection. Human behaviour has been the subject of many studies and theories. The expected utility theory, assumes that if a person has a choice of profit x, which is certain and a more favourable option y, but burdened with risk, then he should choose the certain profit. Its usefulness is expected to be higher than the ris...

Risk management of innovative projects is one of the most difficult tasks in project management due to high degree of uncertainty in future results. One of the most important stages in risk management of innovative projects is the development of the risk mitigation program. In the research approaches to the risk management of innovative projects the methodical apparatus of each individual stage of risk management - identification, assessment and risk mitigation - is considered disconnected and often without any sp...

The paper deals with the drivers and barriers for the international competitiveness improvements in the pharmaceutical industry in Russia and the United States. The methodological basis of the study is the combination of the competitive advantages theory by M. Porter with the World Economic Forum’s Global Competitiveness Index methodology. A grouping of global competitiveness indicators in connection with the determinants of the Porter diamond was carried out and resulted in following seven pillars: factor conditi...