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QUESTIONNAIRE ANALYSIS FOR HEALTH PRODUCT MARKET IN CHINA

J. Shang

Abstract

China has a large population. With the development of ChinaВ’s economy and the increase in residentsВ’ purchasing power, the Chinese market is increasingly becoming a market that foreign companies are eager to enter. The development of China's health care products industry began in the 1980s, and has developed to a certain scale. In recent years, with the emergence of China's aging problem, the heat of China's health care products market has risen again. In the past research on the Chinese health product market, the middle-aged and old consumers were the main research objects. In the subconscious of Chinese consumers, health care products are not generally demand products, just old people who have bad bodies will use health care products. At the same time, due to the high price of health products sold by some health products brands in the Chinese market, Or the scarcity of raw materials for health products, health products are arbitrarily defined as luxury goods by Chinese consumers and are considered provide for rich people. The thesis mainly used questionnaire analysis. Through the questionnaires on Chinese consumers purchasing health products, analyzing the health product demand for Chinese consumers. Cross tabulation analysis was used in the questionnaire to analyze the connections between different elements. Through the research, it is found that there are some new trends for Chinese health products market. Chinese health products market is increasingly inclusive, no longer a luxury in the eyes of consumers, and young consumer groups have become potential consumers in this market. New market trends provide new ideas for health care companies which want to enter the Chinese market.

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