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DEVELOPMENT OF COURIER SERVICES IN THE CONTEXT OF THE OMNICHANNEL STRATEGY
Abstract
The parallel development of the digital society and the ideas for sustainable development provokes courier companies to seek innovative solutions based on ecofriendly practices that correspond to the technological changes that take place in the major players in the realization of products, which are the merchants. The aim of this paper is to reveal the place of the courier companies as the main logistics intermediaries in the context of the omnichannel commercial strategy and to outline the trends in the sector faced by courier service providers in Bulgaria in the context of trade digitization and sustainable development of society. This paper made theoretical overview for the place of courier companies as the main logistics intermediaries in the conditions of omnichannel trade, analysis of market share of courier service providers and expected worldwide courier services revenues by 2025 has been made, as well as greenhouse gases and air pollutants, accumulated in the provision of postal and courier services within the EU-28. In conclusion, the tendencies in the courier service industry, which support the omnichannel strategy of traders, are summarized, as well as conclusions on the implementation of modern digital solutions with a strategic character in the business activities of the courier companies, which correspond to the ideas for sustainable development of the sector.
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