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When you develop businesses in the online environment, there are a number of online marketing tools and strategies that generally you have to use: websites, mobile apps, SEO/SEM campaigns, social media and content marketing, etc. If you have a website, in order to improve your business, you should use a Facebook account, a YouTube channel, etc. Also, if you have a YouTube channel, the current online marketing strategies suggest to build a blog for your channel, a mobile app, advertise them on Facebook, and so on. ...

The executive project of the Forte Montecchio North, drawn up by the Military Genius Works Management in 1912 and revised in 1914 with the aim of expanding the powder magazine in the cave in order to store explosives in the same, for road breaks, come from the suppressed TannoВ’s powder magazine (near Chiavenna), reflects the typical characteristics of the Italian forts built between 1904 and 1914, debtors of the theoretical studies of general Enrico Rocchi (Rome, 1850 - 1933). The contribution aims to offer, thro...

Beauty and accuracy are the two features that a botanical illustration must have in order to be considered as such, rather than simply as an artistic representation of a plant. The scientific and teaching focus must take priority over questions of aesthetics and art. From the first example of botanical illustration on the walls of the Temple of Thutmose III in Karnak, to the illustrations of RedoutГ© in the 19th century, the evolution of botanical illustration has been constant and parallel to science, until photo...

In this work, authors present the study of two examples of modern museums, i.e. the Yad Vashem Holocaust History Museum in Jerusalem (YVHHM, Israel) and the Family Home of John Paul II Museum in Wadowice (JP2FHM, Poland). The main objective of the research was to analyze the influence of the multi-method style of narration on stimulating learning environments in both museums. On the first stage of the study, the literature review was prepared. On the basis of the other authorsВ’ observations as well as own experie...

The paper presents the results of research focused on music education at elementary schools that specialize in regional culturally oriented education and folk culture in Slovakia after 2008. The Elementary Art School of Folk Dance and Music in RuВћomberok is introduced here in greater detail.

The most employed nondestructive or microdestructive methods for the diagnosis provide architects and engineers with a quantitative information on mechanical parameters such as in situ stress state, characteristics of deformability, compression strength. The aim of this paper is to describe in a critical way the main methods emphasizing advantages and drawbacks. To this end some tests has been performed on a historical building.

Contemporary art, and thus architecture, wants to break away from the art of the past once again. This is not a new thing as it reappears every few generations of artists. The present gives creators a new ally though: a patron-investor. As never before, the advertising value of art creates the possibility of a new use of architectural works. The creators no longer need rulers or the church, the ordinary world of finances or even city authorities who are ready to bear large costs in the name of a new art is enough ...

Currently the number of cars in Polish cities is growing faster than the number of inhabitants. There are already 878 registered vehicles in the Polish city of Wroc?aw for 1000 inhabitants. Parking problems affect not only the city center, but also more and more its edges. There is a shortage of parking spaces on many new multi-family housing estates. The following questions arise: how does Wroc?aw's parking policy counteract this negative trend? How many parking spaces falls on one dwelling in development investm...

The parking problem, as well as congestion of cities and environmental pollution is the result of urbanization and motorization process. A car is the basic means of transport for many residents. Unfortunately, it takes up space: in the workplace, at the place of residence, at a shop and at school. There is a big divergence between the needs of motorized residents and the city's grounds potential. Meeting the residents' parking needs, in line with their expectations seems impossible. The aim of the article is to an...

A huge increase in the importance of individual transport in the 20th the century concerned practically all Western European countries and the USA. This was favored by changes in urban planning and society, such as the sprawl of cities and the development of the automotive sector. The prices of passenger cars dropped significantly, which in turn meant that the car ceased to be a luxury commodity and became the everyday means of human communication. Most European citizens can afford to buy a used car. The city auth...

The philosophy of a housing estate adapted to the needs of the recipient is not new to the modern planners. Architects and developers alike have noted the need to humanize urban spaces – although they do not adequately benefit from habitat knowledge and experiences, the topicality of which has grown over the years. The modern housing structure requires a rethinking of the way public spaces are created and the responses to the everchanging needs of the inhabitants. The article includes the answers to the qualitat...

Attractive public spaces are among the magnets encouraging people to settle down in. In this context, a question ought to be posed: how should public spaces be planned along with the phenomena of depopulation occurring in cities? The cognitive goal is to determine the relationship between urban shrinkage manifestations and public space planning on the example of selected Polish cities with more than 500,000 inhabitants. The practical goal is to set recommendations for the adaptation of urban spatial development po...

The concept of universal design that is being implemented by developed democratic societies is a strategic approach to planning and design, the goal of which is to provide all citizens with the ability to participate in public life. According to definitions, universal architecture is a type of architecture whose use is not limited by any of our individual qualities - be they physical, psychological, social, or cultural. Introduced in the 1960В’s and developed in the 1990В’s along with the concepts of sustainable d...

The paper presents a part of the research on the most important radical concepts in architecture of the late XX century. The question that the research is trying to answer is: in what way certain concepts did essentially influence thinking and practice of architectural design in the form of the objects that were constructed? The methodology adopted in this research is mainly based on comparative and interpretative studies of writings and projects of the most influential architects of the mentioned period. The pape...

Animal representation can be traced back to the very first examples of parietal and rock art. Animal symbolism in the Arts parallels the development of humankind. Figurative visual expression and ornament were used throughout the period furniture styles. Furniture design is dominated today by the so called “minimalist expression”, which stands mainly for the elimination of the figurative and of the ornament. Nevertheless, as we enter the third decade of 21’st century, there are numerous signs of a figurative ...

Visual elements always performed important functions in journalistic publications: they added to the information, made it more vivid and clear and helped varying the text component. Nowadays along with the development of Internet media the role of visualization significantly increased. It may perform as a complete language for communication allowing the construction of narratives along with the verbal language and provision of coherence and continuity of message. The given article considers the role of visual elem...

Paper roots in the literary-historical research on the Romany literature for children and youth in Slovakia, which documents its footing in the Slovak literature for children and youth. Simultaneously, it points out quantitative increase and generic variety of the Romany literature (folder books, collections of poems and songs, collections of Romany folklore, Romany folk-tales anthologies, collections of modern Romany folk-tales, short stories, novels, romans, non-fiction literature genres, text-books, and spellin...

Towards the end of the 19th century, the international affirmation of Romania as a unitary state by acquiring its independence from the Ottoman Empire and the establishment of the constitutional monarchy, coincided with the proclamation of the autocephaly of the Romanian Orthodox Church. Within all Romanian countries, each of them with different architectural expressions and traditions, a "central" manifest, a spiritual connection between all Romanians, a unitary architectural style was required. Contrary to the E...

In Russia, the quality and quantity of multimedia components used in content production vary across the regions. According to FriedmanВ’s core-periphery model, these differences are caused by the discrepancies in regional development. The purpose of this study was to assess the quality and quantity of multimedia materials produced by the regional mass media in the Ural Federal District. In this paper, multimedia production is understood as content creation by using texts, photos, video and audio materials, graphic...

The stage set has been designed, costumes for two spectral areas. Textile design has been arranged with two independent images, two pieces of information that we observe through infra-red cameras and parallel projection. The clothes contain a hidden image that brings its own story. The consequences of introducing a dual scene is a necessity for new methods in directing, stage set and the way of articulating new and old pieces for the theater stage. Digital print of the fabric has been subordinated to arranging twi...

Digital games are among the fast-growing market segment. It is a contemporary phenomenon of entertainment, relaxation, but also of competition, business and, last but not least, it would be inappropriate to omit the educational function of games. Therefore, it is extremely important for academics to pay attention to various aspects and to try not only to describe but also to clarify the causality of individual aspects of the games. This is precisely why the contribution is devoted to selected elements that include...

The paper presents analogies of self-formations in architectural design linked to the theory of David Bohm on dialogue. Due to Bohm, dialogue offers an effective method for holistic understanding and scientific achievements emerging in an interactive participative self-formation-process. In the field of structural engineering, the scientific community uses the term self-formation in the context of “Active Bending”. This paper presents elastic bending as a creative form-finding tool for complex curved micro-arc...

The degree of satisfying the mobility needs acts as a determinant of the quality of life in the city. Simultaneously, urban transport is a source of numerous nuisances and threats due to excessive growth of motorization. The development of pedestrian traffic, on the other hand, is a solution to many problems faced by large cities. In this context, it is worth asking a following question: How should urban spaces that encourage pedestrian traffic be planned and shaped? The comfort of pedestrian traffic does not depe...

Online journalism has become a significant kind of journalistic work quite quickly – media producers as well as recipients of journalistic products have had relatively little time to accept this new situation on the media market. The last three decades have shown that the typology of newspaper reading (and reading as such) is changing dynamically, as well as the attitude of the readers towards the written word – undoubtedly under the influence of rapid development of information technologies or rather as a res...

The role of architecture as a tool in creating social relations in urban environment is increasing from a certain date. The idea of creating architecture that is the answer to certain, specific needs of small, local communities has recently become one of the most important determinants of contemporary design thought. The paper presents model solutions that were implemented, inter alia, during the design workshops for architecture students in cooperation with the Arka Foundation in Krzywa near NowogrГіd Bobrza?ski ...

The study of formal symbolical systems is a part of conceptual theories of architecture and anthropology. This type of research confirms the possibility of using general theories about symbols in architectural research, identifying attributes whose meaning can be traced back to artistic expressions, as well as observing the interaction mechanisms within the cultic and architecture program. Spectacular symbols as part of the imaginary structures are also a part of architecture: the dialectic of ascension imagery is...

The Romanian lied after the second half of the 20th century till now has manifested in different ways of expression, both as chamber works with texts of secular inspiration and with texts of religious inspiration. Thus, the lieds composed by the Romanian composers are based on songs, poems or ballads of folkloric inspiration, then the texts of the Romanian poets and also of the foreign poets. Constantin Tufan Stan, in his article published in the Music Magazin, states about lied that: 'By the broad, affective and ...

Thesis : Underground architecture engages our sensory system in order to depict and intensify its meaning. The motherВ’s uterus defines first space in which humans embryo evolves with no access of light, meagre sound reception, suspended in an aqueous environment. In prehistoric times caves and dugouts acted as a cramped, safe place, giving the inhabitants a sense of shelter and protecting them from animals and rough weather conditions. Later it began to adopt different meanings and functions, which often depended...

The permanent covering of a floor generally provides a wearing surface on top of a support structure, with shape, appearance and materials chosen mainly for architectural, structural and economical reasons. At the same time each flooring choice is unique, and it means and does a lot more than just supporting weight and offering surfaces to walk on. Modern floorings propose strategies and specialized solutions in order to recommend the perfect link between technology and customers. Flooring alternatives, from tradi...

In last two decades, sustainability is one of the most important subject in our society. Retrofitting and reduction of CO? emisions from residential buildings is becoming an anchor of interactive approch to global, environmental and socio-economic policy. There are several measures taken to increase the energy efficiency, both for new buildings and for existing buildings, such us the 20 –20 –20 EU Policy andthe Nearly Zero Energy Buildings goal set bythe Energy Performance of Buildings Directive 2010/31/EC, wh...

The permanent and irreversible effects of changes in the face of the Earth that modern architecture should respond to, are discernible. What distinguishes the ideology of sustainable architecture is highlighting the meaning of the relationship between man and the environment. Due to their activity, people have not only a visible impact on the nature of the landscape, but also on climate change, disturbances in the functioning of flora and fauna, and even deterioration of the health of the population. Ecological, e...

Period furniture styles, from Antiquity to Rococo, were characterized by the constant use of ornament as a way to connect visually and intellectually to Nature, as did Art in general. The evolution of furniture design in the last hundred years was marked by the almost total disparition of ornament. The thesis that form should originate solely from function, lead to the crisis of Modern Architecture. Innovation in furniture design faces today a number of challenges, which originate in part from the limitations set ...

In the ferment of the demonstrations activated in Genoa in the last years and in the research projects of the University, in the Department of Architecture and Design, we must also include the relation established among studies funded by external bodies, including private ones, and theoretical-methodological research, in particular on the importance of representative choices in communication. The general objective lies in a careful analysis of the role that representative choices play in the communication of visua...

In our paper, we wish to present some conclusions concerning the importance of spirituality in music. Music has qualities that serve to elevate humans beyond materialism, thus it implies spirituality that includes personal growth. Spirituality crosses the entire musical art, as well as the whole creative thinking of humanity. Analyzing (from a hermeneutic point of view) the musical opera scores of the 19th century composers, we wish to emphasize the diversity of the ways of expressing the religious spirituality th...

The cognitive model of elections is formed in the consciousness of a potential voter under the influence of an electoral media discourse. It is actualized in election narratives. Based on the idea of combating chaos and maintaining stability, a special narrative was formed in the Russian-language electoral media discourse. The cognitive model represents elections as a confrontation between legitimate forces and external rivals, new and incomprehensible institutions. This model was adopted to the particular case, w...

Starting from the production experiences of the early twentieth century for iron fixtures, the paper deals with the technological aspects of the evolution of the section bars composing the Curtisa aluminum windows, from the simple hinged or sliding doors, up to the curtain wall façades.

The modern media community becomes a platform for detecting transformational processes in the mental picture of the world. One of the factors in the analysis and monitoring of these changes is a linguistic mediaperson, its actual state and aspects of formation. Depending on the kind of discursive practices types of a language mediaperson could be classified as an elite language person (publicists in high-quality journals), a neutral language person (citizen journalists, bloggers) and mass linguistic identity (auth...

The 2016-2018 pre-election cycle in France, the USA and Russia showed that the development of analytical methods applied to pre-election campaigns, which would take into consideration the influence of social media and the analysis of the degree of potential electors’ involvement into the Internet, are warrant. The article deals with the results of the empirical research entitled “The pre-Election Campaign Communication Model: comparative analysis of the US experience in Russia”, in which we have analyzed the ...

This text is a trial to capture the issue of the oldest wooden orthodox temples in the northern Podlasie region in Poland. The researches were based on available literature and, most of all, on source studies, archival queries and field studies. The previous research outcomes of the author were also used. The first part of the article depicts the general conditions of developing the orthodox architecture in the region. In the next part a basic typology of analyzed orthodox churches is presented. The form of projec...

The paper is devoted to the problems of the reconstruction of The Annunciation Church in Suprasl. In the introduction the subject of the considerations is defined, and then a historical background is presented. The main part of the article consists of three parts that correspond to the reconstruction work. The first part is a description of the reconstruction of the building, the second refers to the reconstruction of the interior. In the third part, the methodology of reconstruction of polychrome and related prob...

This paper is devoted to the cultural heritage in the context of the possibility of its use to increase the value of economically under-invested areas of the eastern part of the Podlasie region. The paper consists of four parts. The first part contains general considerations about cultural heritage and discusses its structure. Cultural heritage is often expressed as either intangible or tangible cultural heritage. In the second part of this paper, the research area is described and the cultural heritage of this ar...

An increase of influx of groups, various in social and financial status, ethnic and confessional origin, in cross-border regions makes safe environment securing of people the overriding priority of regional policy. Information and telecommunication technology, including video recording of violations of law and order and public safety are aimed to play the significant role in it. The study of the relation of the population of Kursk region as a cross-border area to the problems of video recording within the creation...

The stereotypes of teachers regarding their professional and personal status depend on the perception of the society and culture they are in, and they can affect the teachersВ’ professional competence. The teacherВ’s professional competences are reflected in the teacher's ability to apply the acquired knowledge, skills, abilities, and intrinsic and extrinsic motivation for their job. The aim of the paper was to examine the stereotypes of teachers in Croatia and the acceptance of stereotypes of Croatian teachers on...

The instauration of a worldwide urban condition has gone together with a deep innovation in the mapping and data techniques of representation in the last two decades. The paper focuses on the relations between these two sets from the point of view of the urban planner and designer. The method of handling these topics starts from elementary research operations, such as collecting and comparing a series of representations, drawings, diagrams, and schemes about regional patterns of urbanization in European territorie...

The purpose of this article is to consider the visual image as the basis of the modern paradigm of thinking, to reveal its functions and essential specifics as the most important tool for reflecting the reality, to reveal the role of the image in modern society and culture and its links with the technosphere. The theoretical and methodological basis of the research comprises of the works of representatives of various branches of humanitarian knowledge (philosophy, sociology, anthropology, and others) devoted to th...

The world of humans is a profoundly visual one. Since the time the limits of darkness in the night were overcome by artificial lighting, the perception has moved significantly not only in the physiological sense but in terms of seeing and understanding architecture and art objects as well. Lamps and light sources have become one of the crucial factors in the process of generating visual perception, perception of objects, in designing spatial compositions, art sceneries and the overall emotional atmosphere of space...

This article considers the influence of Theodor Adorno's cultural and philosophical ideas on the concept of creativity of a fictional composer Adrian Leverkühn, presented in the novel “Doctor Faustus” by Thomas Mann. Based on the comparative analysis of the text of the novel “Doctor Faustus” and Adorno’s philosophical treatise “Philosophy of New Music”, as well as the reference to the history of the creation of the novel reflected in Th.Mann's diaries, in the author's commentary on the novel “Die E...

This essay reflects on the relationship between space and construction characterizing the contemporary in thickness architecture. Understood as a new project material, the system of walls/spaces is the result of an evolution and synthesis of three different wall conceptions and construction techniques. The first belongs to the Roman wall, a large and continuous mass that is transformed into the negative space of an inner volume. The second one belongs to the Renaissance, where the research focuses on the decomposi...

The paper describes the history and the stylistic choices adopted in the construction of Palazzo Ronzani in Bologna, which was the first building to rise after the heavy demolitions carried out in the historical center of the city at the beginning of the twentieth century. In 1910, the local administration adopted a Detailed Plan to change the aspect of the city, as it was already happening in the main European capitals. In this context, starting from 1911, the architect and scenographer Gualtiero Pontoni designed...

Recently, the problems of indigenous peoples of the North have been related to the realization of the indigenous low-numbered peoples' basic right to own and use their land. Its acquisition is often antagonized, which is not only due to ignorance of these peoples' specifics, but also their lands rich in oil, gas and other natural resources. The special importance of the land issue for indigenous peoples is currently connected with the modern Russia realities: privatization, land leasing and private property rights...