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Today, mobile websites and mobile applications are top elements in the online marketing component list. If we build a website, it must be responsive, which means that it must be viewed on any device, including smartphone and tablets. Concerning small devices, a modern strategy is to build a mobile application that contains the website information. In most situations, using a mobile app offers a better experience than the mobile website browsing. Inside the mobile app, the user can access the content more easily. A...

The present day approaches to the concept of “entrepreneurship” are analyzed. Possibilities of high-skill training of young people for entrepreneurial activity in the context of a consistent integrative "School – Higher Education" system are assessed. The specific features of implementing the program of business training of students are revealed. The structural components of the program are presented. For justification of the efficiency and implementation of the business training program, the results of pedagogica...

The first aim of the present study is to assess the relation between traffic locus of control, driving cognitions and PTSD. The second goal was to assess if the relations between traffic locus of control, driving cognitions, and PTSD are moderated by gender. A sample of 137 drivers (60.6 % were men) took place at this study. The participants’ mean age is 32.67 (SD = 10.74) and they had been driving for 10.02 years on average (range 0–42, SD = 8.22 years). The participants completed scales for measuring traffic loc...

The way seaside resorts have functioned from the very beginning of their founding idea has been the result of symbiosis – a close connection between the town and nature. West Pomeranian seaside tourist resorts have developed into today's resorts from former fishing villages or small summer resorts. Before the post-war political division of the historical Province of Pomerania, its resorts formed a uniform set of spatial assumptions, characterized by similar features and originating from common cultural roots. Esse...

The paper attempts to assess the impact of the recent 2007-2009 crisis on economies of the Baltic countries. Following the relevant literature review, two different approaches are tested: the first one attempts to summarize two dimensions of crisis severity, and the second approach is based on the notion that the recession brought by the crisis is just a painful readjustment of economy to normal trend of development which was corrupted by the unhealthy boom. In the first case, two types of severity index, embracin...

The paper presents the results of research focused on music education at elementary schools that specialize in regional culturally oriented education and folk culture in Slovakia after 2008. The Elementary Art School of Folk Dance and Music in Ružomberok is introduced here in greater detail.

Background: Ski resort is a kind of tourism destination and can be defined and understood in many different ways. The common feature of all ski resorts is dominant role of the offer for winter sports (alpine and cross-country skiing, snowboarding) participants in the destination product. However ski resorts are diverse due to different natural and legal conditions, their size, technical equipment, age and other factors. The concept of community and corporate models of ski resorts is an attempt to explain that diff...

Developing intercultural communication competencies in the process of teaching business communication at multicultural workplaces requires competent planning and execution of training programs. This is to enable participants to become efficient users of language and skills in international contexts. Therefore, a variety of ways to develop their international skills and competencies during their studies need to be employed in classrooms. This especially applies to the in-house corporate training settings where need...

Elected by the European Parliament, the European Ombudsman aims to protect the rights and freedoms of individuals in their relations with the institutions, bodies or agencies of the European Union. A similar role is played by the ombudsmen guarding rights and freedoms of man and citizen, who operate at the level of individual EU Member States, including - since 1987 - in Poland. The objective of the study is to analyse and compare competences of the European Ombudsman and the Polish Ombudsman, which these bodies m...

The authors of the article are concerned with allusive proper names (APNs) functioning in the narrative discourse as culturemes (by Russian linguist V.V. Vorobyev) which mark fragments of social and cultural experience of humanity or lingvocultural communities. APNs are positioned above the vocabulary of common currency. Originating from the sphere of social and cultural practice they serve to concisely if not symbolically designate various parts of the semantic structure of the narrative discourse and introduce h...

Miedzianka is a small town in Lower Silesia, in region of Rudawy Janowickie, which has basically disappeared. Possessing municipal rights until 1945, today it is merely a village, with a few houses and a church being all we can find here. The diploma engineering project presents an interesting history of the former mining settlement and a proposal to revitalize post-mining areas for purposes of tourism. The aim of the student's work was to bring Miedzianka back to life, discovering or creating assets that provide ...

The article deals with a specific form of organizing and providing the information in the sphere of business, in particular, presentation. In the article the author focuses on a communication strategy – this is a term which unveils the principles of speech organizing from the viewpoint of rhetoric and pragmatics. The author, in the article, considers specific rhetorical techniques, which arrange these means so as to enhance the entire quality of a speech by expressing the key ideas and producing a certain logical ...

Milan Kundera is widely known especially for his novels written in Czech, only much later he began to write his fiction in French. Rather paradoxically, it was only when he had become a French citizen that Kundera started to write systematically about the Central European novel as a specific phenomenon with highly original features, e. g. polythematic structure, lack of great epic stories, a tendency to essayism, and an ironical approach to the author?s homeland. His novels are very often based on playful or grote...

The Cittaslow Association was founded in Italy in 1999 to solve problems relating to spatial transformations, economic development and local identity. Headquartered in Orvieto, the movement brings together towns from several countries. The Cittaslow movement is committed to improving the quality of life of residents by promoting healthy life, protecting natural and cultural heritage and respecting local traditions as well as promoting alternatives to the current model of global development. The paper deals with a ...

Background The aim of this paper is to study the role of kinetic rehabilitation treatment of idiopathic scoliosis with a Cobb angle less than 40º in junior football players. Cobb angle method was used to measure lateral curve severity in scoliosis so the main goal was to improve the scoliosis curvature and correct the associated hyperlordosis or khyphosis at the patients. Methods This study consist in a group of 10 patients, aged by 12 to 17, with lumbar scoliosis was performed in Bunavestire Rehabilitation Hospit...

The actual problem of the present is the overcoming of global inequality. This article discusses current theoretical models that seek to explain the uneven pace of economic growth. The aim of the research is to study the causes of the uneven economic development of the countries of the world and the proposed ways to make away economic backwardness. The research method is a comparative analysis of the concepts of the new institutional economic theory and the Other Canon on the origins of wealth and poverty of moder...

In the work the role of educational institutions in the prophylactic treatment of the youth on a regional level is considered. There are data of arrangement of special conditions for skill development and formation of protective factors against taking psychoactive substances in educational institutions.

This article discusses important aspects of the interaction of language and culture, emphasizes the role of artistic expression in the education and upbringing of the younger generation, the negative trends can be traced in the functioning of the Russian language and makes suggestions to improve the current system of literary education in the direction of its synthesis with the objectives of educating the younger generation. The authors come to the conclusion that the teaching of the Russian language, focusing on ...

The objective of this paper is to analyze the development of luxury hotel industry in Romania in the last more than thirty years. The research methodology consists of the inventory of the accommodation capacity of Romania, of the luxury hotels built in this period and the analysis of assessment methods and identification of hotel strategy types for this market (hotel chain penetration, formation of the new brands). According to the new trends in luxury travel industry, the research aims at analyzing the possibilit...

Clusters through their structure (the "four-leaf clover" model: members of the Business and Research-Development-Innovation areas, Authorities and Catalysts) play an important role in the innovation eco-system as accelerators for innovation and competitive value chains development of value in the smart specialization priorities. The services provided to the cluster members, especially aimed at creating synergies between science and research through the collaboration between the business environment and the RDI bas...

Performance assessments and performance management in public institutions is an issue that raises the needs for the serious approach toward increase of quality in the service access from citizens and costumers in those institutions. Manny researches and studies have been done, most of them focusing on management evaluations but also on the causes that have sparked the need for change, but little attention is paid to the performance assessment as well to resources that affect the changes. Therefore this research ai...

An important place in contemporary systems of social assistance in European countries, including Poland, is taken by non-governmental organizations (NGO). They collaborate with local governments in order to extend and improve quality of public services. Support activities of the organizations are mainly aimed to help groups threatened with marginalization and social exclusion, whose members find it difficult to cope with meeting life needs because of their age, disability, poverty, or life helplessness. Associatio...

The article is devoted to gender analysis of lexemes meaning ‘a man’ on the material of Tatar proverbs. Axiological characteristics of a man’s image studied on the basis of physiological (features of appearance, age characteristics), psychological (personality traits, intellectual abilities, relationships between man and woman) and status and role characteristics (behavioral characteristics, family relations, social status, property condition). The study of gender stereotypes from linguocultural point of view reve...

The existing trends in the development of modern society reflect the need to form new approaches to the organization and implementation of public administration, as evidenced by the ongoing reorganization of government bodies, the improvement of the regulatory and legal framework to increase the effectiveness of their activities, the expansion of the list of public services provided, the integration of new information technologies and management structures. The current changes in the economy and its digitalization...

The paper aims to analyze discourse as the creation and organization of the segments of a language above as well as below the sentence. It is segments of language, which may be bigger or smaller than a single sentence but the adduced meaning is always beyond the sentence. The term discourse applies to both spoken and written language, in fact to any sample of language used for any purpose. Any series of speech events or any combination of sentences in written form wherein successive sentences or utterances hang to...

This paper is a brief synopsis of a work regarding the security policy in Italy between 2008 and 2013. Trough the analysis of the main national press of different political orientation, the paper aims to investigate the shift in priority of Italian parties in front of new threats and the effects this shift had on Italian policy. With the results of 2008 election, right-wing People of Freedom (PdL) and left-wing Democratic party (PD) centered their agenda on physical security. The zero-tolerance policy of Berluscon...

This paper analyses legal consequences of applying conscientious objections to childhood mandatory vaccinations in the Czech Republic. There is no common European approach towards childhood vaccination and legal exemptions from statutory duty imposed by part of the states. The European Court of Human Rights considers vaccination campaigns which oblige individual to defer to general interest and not to endanger health of others where his own life is not in danger, not going beyond the margin of appreciation left to...

In today’s world, where we can witness the ubiquitous implementation of information and communication technologies along with the inevitable digitalization of business processes, the role of intangible assets, of intellectual property and intellectual resources for achieving sustainable competiveness is growing in importance. The aim of the present article is to contribute to the identification of the elements of intellectual capital in trade under the established fields in the economic literature: human, organisa...

The study focuses on the importance of balancing the need to share and use genetic sequences and the need to protect the privacy of biological groups who could be harmed if the genetic data of a group member were made public. Many medical discoveries are based on the use of human cells which are donated by volunteers. But the will of the donors could be in contrast with the will of their relatives. The aim of the study is to determine what the preeminent interest between the desire of the donor to help the researc...

The parallel development of the digital society and the ideas for sustainable development provokes courier companies to seek innovative solutions based on ecofriendly practices that correspond to the technological changes that take place in the major players in the realization of products, which are the merchants. The aim of this paper is to reveal the place of the courier companies as the main logistics intermediaries in the context of the omnichannel commercial strategy and to outline the trends in the sector fa...

The author presents project, the aim of which is adaptation of folklore songs for voice and piano by contemporary Slovak composer Pavol Krška. The project is the result of pedagogical practice needs. All songs were composed for specific interpreters in the specific key e.g. a baritone. The project gives a chance to other voice groups of a tenor and a bas to include songs to their repertory. The same principle works also in case of the adaptation for female voices.

Background The publication presents the results of an analysis of the technological and material construction solutions of insular Venice, in addition to their destruction and securing methods. Corrosion is a natural process of the environment’s influence on materials, which produces chemical or physicochemical reactions causing damage to a given structure. The first materials to undergo destruction are those that are most susceptible to corrosion. The rate of the infliction of corrosive damage to multi-element st...

The word-building methods lying behind the formation of brand names are thoroughly researched. However, little is known about the word-formation potential of the trade marks themselves though the phenomenon may significantly contribute to the study of neologisms and the ways that help to enrich the vocabulary. This work is devoted to studying the peculiarities of word formation processes occurring on the basis of word trade marks in the English language. The author studies composition, affixation and conversion as...

This study aims to describe the main musical and aesthetic concepts that define music as a special kind of language. The Ancient Greek doctrine of ethos claims that music is associated with feelings, since it imitates the human voice and expresses one’s state of mind or mood. In the doctrine of the affections music is compared to the art of rhetoric in its ability to affect emotions. So if rhetoric is an art of persuasion, then music is an art of suggestion. Romanticism in its turn declares music the language of f...

The more and more accelerated scientific and technological progress in advanced economies requires an increased complexity of the uncertainty and non-repetitiveness characteristics of the university activities. This calls more and more for the diversification, perfection and refinement of the evaluation methods for the efficiency and effectiveness of the university activity, in the short, medium and long run under the new conditions of globalization and assertion of knowledge-based society. This paper compares met...

The areas which are heavily urbanized, including densely developed districts, limited open spaces and biologically active areas, provide a special environmental context, as well as increased pollution and emission of heat generated by human activity. The climatic factors undergo transformation (e.g. shading, changed directions of wind caused by buildings, the phenomenon of the urban heat island). There are various building needs in the scope of the development of their interior microclimate, for instance, problems...

Background: The question of safe use of the Internet by school students is one of the questions actively discussed in recent years. There is a particular concern about the entry of children into informal groups, sometimes of terrorist orientation, children's dependence on on-line-games, the treatment of the children to the sites, the content of which causes harm to physical and psychological health of children. Governments around the world have taken measures to ensure the safety of young Internet users at the leg...

The problem of shaping and functioning safety culture and its role in the operations of construction enterprises has been undertaken in the paper. The ways of defining safety culture and the safety culture assessment model in the company have been presented. Risk and safety have been presented as cultural values. Social factors conditioning the conduct and motivation to organize safe working conditions have been incorporated into the safety culture notion, and the development of positive safety culture is now rega...

Background Our research aimed to outline the muscular activity characteristics at athletes, with the help of sEMG parameters indexes, at the same time, trying to prove their relevance, in defining, from electrophysiological point of view, the corresponding studied sports. Methods We have studied a group formed of 22 male athletes, 11 fencers and 11 volleyball players, active for at least 6 years, exclusively in either one of the studied sports, with homogeneous average ages, heights, weights and training regime. E...

This article is devoted to the history of epigrammatic art as one of most problematic and interesting phenomena, paying special attention to its oral and written manifestations closely attached to medical art in all its aspects. Thus, the authors point out the main features and particularities of epigrams as a classical small literary genre which together with poems, epitaphs and other small form a real separate trend in the European literary art. In the frame of diachronic approach to the topic they give a detail...

The fixed phrase scheme of the modern German language «Wie + AF (?)!» is of great importance for the communication practice, because the use of this scheme in spoken speech increases the efficiency of the communicative process, giving it a natural and relaxed character. It has been established that this scheme is capable of expressing different meanings: «statement», «negation» and «negative evaluation». The spe?ific character of its signified element is the combination of dictum and modus propositions. This phras...

Though distant in time and style, the two classics of the European culture display a common and deep understanding of the human nature and of humanity’s way of reaching its purpose and truth. Refined observers of human behaviour, they both emphasize, each in his own manner, and with specific artistic means, the human need for self-knowledge and accomplishment, and the way it fails or succeeds in attaining them. With both playwrights, there is no way to self-knowledge and happiness but in the mirror of another cons...

The paper presents the results of the first phase of research focused on the evaluation of effective factors of multisensory approaches in the field therapeutic education. The research focuses on -qualitative observation of interventions in people with autism spectrum disorder that were implemented in the year 2017 in Slovakia. Extraction of effective communication factors was accomplished through qualitative methodology using the Atlas software. Multisensory play takes place in a pre-prepared environment that all...

The tax harmonization process in the EU is part of global trends, namely tax adaptation, cooperation, coordination and harmonization versus competition. Unlike other areas, for example business, there is no institution representing all countries in the field of tax coordination. So the tax harmonization process is demanding and depends on the decision of the countries. The aim of this paper is to analyse the process of harmonizing value added tax (VAT) in the European Union (EU), one of the prerequisites for the s...

The article deals with the concept of keywords from the position of an associative approach. This concept is widely used in professional scientific and educational activities. The definition of the key words of the text is a prerequisite for the preparation of a scientific work for publication, as well as one of the stages in the teaching of philological analysis of the text. In this regard, it becomes urgent to identify what is meant by the term "keywords" in the professional activities of a philologist. We belie...

William Hazlitt’s “Lectures on English Comic Writers” were delivered in 1818 at Surrey Institution and immediately after, they were published. Two centuries later the list of authors discussed in the “Lectures” by Hazlitt still draws University lecturers’ attention around the world. Poetry and plays by William Shakespeare and Ben Johnson, Cowley’s and Vanbrugh’s comedies, Alexander Pope’s poems, Addison’s and Steele’s periodical essays, Fielding’s, Richardson’s, Smollett’s and Goldsmith’s novels, even Hogarth’s pa...

Background information The article studies one of the key pragmatic goals of professional communication – influencing the addressee – by considering French and English precedent phenomena consequential to the target audience. Advertising as a goal-oriented speech effort is becoming an increasingly popular object of humanitarian research. The inextricable connection of language and culture has recently become the focus of renewed interest, and in this context of professional communication studies, precedent phenome...

Emotions were always at the heart of the primary nominations. Not a single word was born without a person's emotions. The linguistic aspect of emotionality has become an integral part of scientific research in various fields of knowledge (philosophy, psychology, linguistics, medicine, psycholinguistics, etc.). The ancient Greek philosophers Plato and Aristotle described the world of emotions. The problem of realization of the emotional function of the Arabic language was reflected in the works of medieval philolog...

The aim of this paper is to assess the scope of application of the relevant articles of the European Convention for the Protection of Human Rights and Fundamental Freedoms in relation to individual types of administrative offences provided for in Czech legal regulations, or proceedings in relation to such offences, based on an analysis and comparison of the practice of the European Court of Human Rights and the decision-making and practice of Czech courts. The paper introduction focuses on the legislative developm...