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KEYWORDS OF THE TEXT: ASSOCIATIVE ASPECT
Abstract
The article deals with the concept of keywords from the position of an associative approach. This concept is widely used in professional scientific and educational activities. The definition of the key words of the text is a prerequisite for the preparation of a scientific work for publication, as well as one of the stages in the teaching of philological analysis of the text. In this regard, it becomes urgent to identify what is meant by the term "keywords" in the professional activities of a philologist. We believe that the best way to solve the problem is to conduct an associative experiment. In the experiment, Master's Degree Students as well as teachers of higher educational institutions who had a philological education participated. In total, 96 people were involved in the experiment. Participants were offered incentive "keywords", to which they recorded their reactions. The results were processed in the Information System "Semograph". The set of associations of each participant was recorded in a separate context, after which the context components were singled out (in our case, the component is identical to the word-response word). Further, a field analysis was conducted, in which the word-reactions were combined into thematic fields. In the information system "Semograph" a semantic map was generated based on the joint occurrence of words in one context (in one participant's reaction). The semantic map allows us to establish the power of the semantic connection between associative fields. On the basis of the generated semantic map, a graph-semantic associative model of the concept "keywords" was constructed. Graph-semantic model makes it possible to represent all the fields associated with the concept of "keywords" in the form of interrelated elements that form a structure. Thus, we obtain the structural model of this concept.
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