Scholarly record
WORD FORMATION POTENTIAL OF ENGLISH WORD TRADE MARKS
Abstract
The word-building methods lying behind the formation of brand names are thoroughly researched. However, little is known about the word-formation potential of the trade marks themselves though the phenomenon may significantly contribute to the study of neologisms and the ways that help to enrich the vocabulary. This work is devoted to studying the peculiarities of word formation processes occurring on the basis of word trade marks in the English language. The author studies composition, affixation and conversion as the most productive ways of forming new words from the existing word trademarks. The paper considers English speaking blogs as a source of neologisms formed on the basis of word trademarks and analyses the definitions of the studied lexical items after their entry into the English vocabulary stock. The research shows that the word-formation of trademarks is variable and largely depends on the frequency of the use of products or services denoted by the word trade marks in peoplesВ’ everyday life which leads to the emergence of new notions and concepts and necessitates the creation of new lexical items embodying them.
Publication Impact Profile
Publication details
ReferencesPending
Structured references will appear here after the reference import pass. The count is preserved now so the scholarly record is not incomplete.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.