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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

REFERENCES TO THE ANCIENT ART AND HISTORY IN THE PROPAGANDA POSTERS OF WORLD WAR I

(STEF92 Technology, 2018, G. Gruew)

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World War I’s propaganda contained frequent references to the art and history of the past periods, what gave an opportunity to settle the struggle into the narrative frames of the history of mankind. By using such methods like naming the enemies as barbarians or predicting the dawn of empires, the recipients of propaganda were inspired to think about Ancient times as a natural cultural background of some countries and nations. In the propaganda posters there are plenty of recognizable references to the Assyrian, G...

ART & HUMANITIES: Section Performing & Visual Arts2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE EFFICIENCY OF THE BODY STRENGTH DEVELOPMENT PROCEDURES ON THE MESOMORPH SUBJECTS

(STEF92 Technology, 2018, O. Florescu, C. Branet, N. F. Neagu, A. M. Bogatu)

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The paper deals with and analyzes the efficiency of certain body strength development procedures using weight training exercises on mesomorph subjects aged 19-21 from the University Politehnica of Bucharest. The purpose of the research is to determine which of the mesomorph subjects being situated in the three groups obtained superior results at the barbell squat exercise by using different body strength development procedures. The procedures used in the research are the following: the procedure of weight training...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC

(STEF92 Technology, 2018, R. Dohnal, H. Hanusova, Z. Lipovska)

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The effect of goodwill is unquestionable against to its influence on the supplier. goodwill affects the marketing of the company and mainly affects its marketing strategy. The meaning of goodwill is not the same in the world but generally is considered to be an integral part of the company’s value and company assets mainly intangible assets. In many countries, goodwill is considered to be a long-term assets of the company. This refers to countries where is no difference between long-term tangible assets, intangibl...

SOCIAL SCIENCES: Section Business and Management2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

EVALUATION OF THE IMPACT OF CLUSTER STRUCTURES ON THE ECONOMY OF THE REGION

(STEF92 Technology, 2018, Irina Rouiga, E. Vasilyev, N. Raznova, R. Burmenko, T. Burmenko)

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The article defines the necessity of forming complex production groups and technologically connected chains incorporating different business entities in order to achieve concrete economic results within one administrative territory. The authors propose a hypothesis of positive influence of cluster structures on the economy of the region. In order to assess the economic sustainability of the region and an evaluation system itself which is aimed at identifying priority cluster structures the authors conducted an ana...

SOCIAL SCIENCES: Section Economics and Finance2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE EFFECT OF USING ELECTRONIC DEVICE FOR MONITORING OXYGEN LEVEL DURING BODYBUILDING WORKOUTS WITH STUDENTS ON THE EFFICIENCY OF THE ACTIVITY

(STEF92 Technology, 2018, F. V. Leuciuc)

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Monitoring SpO2% during bodybuilding workouts could offer information about effort intensity and gives the opportunity to better understand what happens in this kind of physical activity. The aim of the research is to monitor the oxygen level during bodybuilding workouts with students for 10 weeks. If we monitor the students oxygen level during bodybuilding workouts, we will be able to establish physiological patterns (oxygen level) of the activity at noncompetitive youth bodybuilders. Applied workout methodology ...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

MARKETING DETERMINANTS OF THE CULTURAL ACCESS AND PARTICIPATION IN THE EUROPEAN UNION COUNTRIES

(STEF92 Technology, 2018, C. Veghes)

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The cultural access, participation to the cultural activities and the overall presence in the cultural markets of the European consumers have registered a decline somewhat less than expected, at least in connection to the current level of development of the European Union countries. This state of the European cultural market is directly determined by the consumers’ behavior related to the cultural products, services and activities as well as by the overall context in which providers of cultural output conduct thei...

ART & HUMANITIES: Section Archaeology2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE PERCEPTION OF EASTERN EUROPE IN THE THOUGHT AND THE POLITICAL PROJECT OF NICCOLO TOMMASEO

(STEF92 Technology, 2018, M. A. Napolitano)

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The present study aims to analyze the perception of Eastern Europe in the thought and the political project of Niccolò Tommaseo, therefore, it seeks to examine not only the theoretical aspects, but also the geopolitical and geo-cultural significance of Eastern Europe, indispensable engine of the practical actions taken to bring about the desired path of emancipation of the peoples of that whole area. Aware of the value of this project, a source of inspiration for the actions of other patriots including Mazzini, th...

SOCIAL SCIENCES: Section Business and Management2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

WHICH CAMERA TO SHOOT WITH

(STEF92 Technology, 2018, A. Szomolanyi)

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Camera is a fundamental apparatus in filmmaking. There are many possibilities offered on the market and making a choice is difficult especially for non-professionals or film enthusiasts. It is not always about money one is willing to pay for the technology to make good film. When one is deciding which camera to buy it is good to know what it will be used for. This article deals with the topic of universality of apparatuses and basic premises for the utilisation of camera in movie making. The camera is simply a tec...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE STEREOTYPES OF CROATIAN TEACHERS REGARDING PROFESSIONAL AND PERSONAL STATUS

(STEF92 Technology, 2018, M. B. Nemet, S. Dubovicki)

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The stereotypes of teachers regarding their professional and personal status depend on the perception of the society and culture they are in, and they can affect the teachers’ professional competence. The teacher’s professional competences are reflected in the teacher's ability to apply the acquired knowledge, skills, abilities, and intrinsic and extrinsic motivation for their job. The aim of the paper was to examine the stereotypes of teachers in Croatia and the acceptance of stereotypes of Croatian teachers on p...

SOCIAL SCIENCES: Section Information and Library Science2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

EVALUATION OF STRATEGIC DEVELOPMENT PLANS FOR CITIES WITH MORE THAN MILLION POPULATION: CASE OF VOLGA FEDERAL DISTRICT IN THE RUSSIAN FEDERATION

(STEF92 Technology, 2018, Ruslan Sadyrtdinov, D. Rodnyansky, I. Makarov, E. Ryazantseva)

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The paper presents the results of evaluation of strategic development plans for cities with more than million population in Volga Federal District of the Russian Federation. Integral ranking of the strategic plans is made by combining the results of accessibility of strategic documents for stakeholders, availability of communication channels and readability of these documents. The studies have shown that that on all three criteria city Samara is the first, followed by Kazan and Perm. City Ufa is on fourth place an...

SOCIAL SCIENCES: Section Economics and Finance2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE BUILT ENVIRONMENT: EFFECTS OF REDEVELOPMENT OF TWO CITY SQUARES

(STEF92 Technology, 2018, R. Czajka, A. Sobolewski)

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The city as a living organism in order to be attractive to residents, and also for tourists, must respond to the needs and challenges of the present. Even the historic areas, if they do not represent the exceptional monumental value – a subject of strict protection and conservation, undergo evolutionary changes. Today, in many urban areas an intensive process of restoring space to the users is ongoing. The idea of the city as it was known from about a half century ago (global activities of the Danish architect and...

ART & HUMANITIES: Section Architecture & Design2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

ANALYSIS OF INTER-ENTERPRISE COMPARISON METHODS OF PERFORMANCE AND COMPETITIVENESS OF ENTERPRISES

(STEF92 Technology, 2018, B. Sofrankova, S. Matkova)

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The basis for each successful economy is the performance and competitiveness of its core enterprise entities. Rising competition, which is caused by growing globalization processes, forces enterprises to evaluate their performance not only from the point of view of past financial results, but at the same time to compare their achieved results with competition in the relevant sector. Enterprises are exposed to ever stronger competition from globalization, leading to increased flexibility of all actors in the nation...

SOCIAL SCIENCES: Section Economics and Finance2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

IS THE CULTURAL HERITAGE DRIVING CREATIVE INDUSTRIES GROWTH? THE CITY OF LUBLIN CASE

(STEF92 Technology, 2018, R. Macik)

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Background: Lublin is the economic and cultural capital of Eastern Poland, from ages being the bridge between western and eastern cultures of historical Polish–Lithuanian Commonwealth. The golden era in the 16th century created even the Lublin Renaissance - an architectural style developed in the Lublin region of Poland. The current strategy of the city is summarised to be the “city of inspiration” – to build future with history and culture in mind. The primary goal of the paper is to explore the growth of the cre...

SOCIAL SCIENCES: Section Human Geography and Demography2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

MORAL EDUCATION IN THE SLOVAK STATE EDUCATIONAL PROGRAM AS A SETTING FOR CRITICAL AND ANALYTICAL THINKING

(STEF92 Technology, 2018, Jan Kalisky)

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The author aims at the Ethical Education teaching introduction realized at primary and secondary schools in the Slovak Republic. This subject creates a main supporting area for pupil´s and student´s moral development. Besides the education aspects, the author points at the importance of critical and analytical thinking processes development within this class as a mean of helping and enabling to deepen the understanding and internalization of moral values and norms.

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

MUSIC EDUCATION AT REGIONAL CULTURALLY ORIENTED SCHOOLS IN SLOVAKIA AFTER 2008

(STEF92 Technology, 2018, M. Krusinska)

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The paper presents the results of research focused on music education at elementary schools that specialize in regional culturally oriented education and folk culture in Slovakia after 2008. The Elementary Art School of Folk Dance and Music in Ružomberok is introduced here in greater detail.

SOCIAL SCIENCES: Section Information and Library Science2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

A PORTRAIT OF PATRIARCH JUSTINIAN PAINTED BY RADIO FREE EUROPE

(STEF92 Technology, 2018, G. Manea)

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We should state right from the beginning that this portrait is not very flattering for the head of the Romanian Orthodox Church. All the news, reports and information about Patriarch Justinian create the image of a hierarch responsible for the abdication of the Church in front of the Communists. For Radio Free Europe his Patriarchat, especially in the 50s, is painted all in red being the one who accepted the entire policy of the regime in regard to the Church, that is the Marxist propaganda in the monasteries, red...

ART & HUMANITIES: Section History2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

TACTICAL PERIODIZATION IN JUNIOR FOOTBALL TRAINING

(STEF92 Technology, 2018, D. Barbu, D. Stoica, D. Ciocanescu)

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Tactical periodization is a training concept applied in the training of junior team A from “Gic? Popescu” Football Academy. As the main purpose of tactical periodization is to learn how to play, we have tried to build a complex model of training methods and means to increase team progress in terms of players’ individual quality and the quality of the team game as well. In all training sessions we have comprehensively prepared all the moments of the game, defending attack, offensive and defensive transitions, all o...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

COPING WITH STRESS IN SITUATION OF CRITICS AT PRIMARY EDUCATION TEACHERS

(STEF92 Technology, 2018, Iwona Czaja-Chudyba)

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Stressful situations are inevitably connected with teachers profession. They may be caused by dissatisfaction from work results, problems with pupils, inter-personal contacts and professional burnout. Important reason for stress may also be critics – from pupils, pedagogical supervision, parents and other teachers. Such critics constitutes the factor significantly demolishing authority and being in the teachers role. Teachers cope with the stress in a different manner, taking an attitude of openness, aggression or...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

ON THE NEED FOR EXPRESSION IN ARCHITECTURE

(STEF92 Technology, 2018, T. Kozlowski)

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Contemporary art, and thus architecture, wants to break away from the art of the past once again. This is not a new thing as it reappears every few generations of artists. The present gives creators a new ally though: a patron-investor. As never before, the advertising value of art creates the possibility of a new use of architectural works. The creators no longer need rulers or the church, the ordinary world of finances or even city authorities who are ready to bear large costs in the name of a new art is enough ...

SOCIAL SCIENCES: Section Information and Library Science2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

UNEMPLOYMENT OF GRADUATES IN SLOVAKIA AND IN THE CZECH REPUBLIC

(STEF92 Technology, 2018, E. Matouskova)

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Several groups of the population are threatened by unemployment. These groups include graduates from secondary schools and universities, individuals in the retirement age, persons with disabilities, persons with low level of education and other groups. One large group represents secondary school and university graduates. The aim of this article is to compare and evaluate the amount and causes of unemployment of this population group in Slovakia and in the Czech Republic. Although Slovakia and the Czech Republic in...

SOCIAL SCIENCES: Section Economics and Finance2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

PROFESSIONAL SOCIALIZATION OF FUTURE CIVIL ENGINEERS AT HIGHER EDUCATION INSTITUTIONS

(STEF92 Technology, 2018, L. Kilimova, O. Nishnianidze, S. Lyudmila, M. Sokol)

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In the modern socio-economic conditions, professional socialization plays a significant role in the process of reproduction of highly qualified specialists, furthermore, it allows to carry out successful entry of a specialist into a professional space, in accordance with the market demands to transform the socio-professional structure of society. Professional space appears as macro-media, creates the conditions for the formation of a specialist with professional competencies, professional culture, professionalism ...

SOCIAL SCIENCES: Section Sociology, Social Work and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

ANALYSIS OF INNOVATIVE ACTIVITY OF RUSSIA AND FOREIGN COUNTRIES ON THE BASIS OF INTERNATIONAL RATINGS

(STEF92 Technology, 2018, E. Okunkova, I. Sharova, D. Mironova, E. Kuznetsova)

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Today innovation activity is considered as one of the main conditions for the modernization of the economy and one of the main indicators of competitiveness of the state. The article presents the comparative analysis of innovative activity of Russia and foreign countries and shows the global innovation index of Russia. Based on the analysis, the strong and weak points of the innovation system of Russia have been identified, the main problems hindering the development of innovation activities in Russia have been re...

SOCIAL SCIENCES: Section Business and Management2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE SUSTAINABILITY ACQUIRED BY THE RURAL ENVIRONMENT THROUGH AGROTOURISM

(STEF92 Technology, 2018, R. Ciolac, T. Adamov, G. Popescu, S. Constantinescu, D. Marin)

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Through the fact that capitalize the resources and local products, and combines two activities, agriculture as main activity and the tourism as a complementary activity, the profitability of agrotourism activity is high, being a chance of alternative incomes for rural areas, especially for those from the mountain area. Practicing agrotourism ensures the sustainability of the rural area due to the fact that it follows the encouraging of the practice of traditional activities in rural communities, stopping land aban...

SOCIAL SCIENCES: Section Economics and Finance2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

MODERN RECEPTION OF THE MUSICIAN FRANCIS POULENC

(STEF92 Technology, 2018, L. V. Iatesen)

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What Francis Poulenc means for today’s listener? Successful musician of the 20th century, having a huge success with the public, the French artist, who was brought up and created in a fascinating musical and cultural environment, and whose sources of inspiration, creative directions, genres, styles, concepts of creative thought impress both professionals and the general audience. If we access the official website dedicated to his personality, we are provided with an overall view on the huge documentation around Po...

ART & HUMANITIES: Section Performing & Visual Arts2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

GROUNDS FOR RENEWAL OF CRIMINAL PROCEEDINGS IN CONNECTION WITH NEWLY DISCLOSED CIRCUMSTANCES, NATIONAL ASPECTS OF THE STATES

(STEF92 Technology, 2018, Inese Baikovska)

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It is presumed that a judgement that has come to legal force cannot be appealed and that such a judgment should be regarded as a final ruling in the case, however, under certain legal circumstances, called as newly disclosed circumstances, it is possible to restore criminal proceedings. When restoring criminal proceedings due to new circumstances, the right of individuals is guaranteed to the protection of a fair trial and a fair final ruling. The aim of the article is to investigate what circumstances can serve a...

SOCIAL SCIENCES: Section Law and Society2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

E-TICKETING DEVELOPMENT ON THE INTERCITY BUS MARKET IN RUSSIA

(STEF92 Technology, 2018, D. Bugrov, A. Safronov, M. Ilyushkina)

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Intercity bus communication is the most important component of local transportation in the Russian Federation. Over the past twenty years its importance in providing passenger transportation has increased immensely. The reason for this is the degradation of other means of transport and related infrastructure. Since 1990 the number of airports in Russia has decreased more than fourfold: from 1450 to 315, most of the closed airports served local transportation. Suburban rail service is unprofitable in most regions, ...

SOCIAL SCIENCES: Section Regional and Economic Development, Infrastructure, and Policy2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

EDUCATION AND POLICY: HUMAN CAPITAL FACTOR

(STEF92 Technology, 2018, E. Antyukhova)

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At different historical stages education played various roles in society. If initially it was understood as a way of transferring knowledge from one generation to another, then eventually its functions became more complicated. For a few centuries education was closely connected with economic factors, that is it was focused on economic needs of the states of Modern times. The 20th century with all evidence has shown a qualitatively new function of education – political. Certainly, the economic component continues t...

SOCIAL SCIENCES: Section Political Sciences2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

LINGUISTIC MODELING OF PRAYER TEXTS SPACE(BASED ON GERMAN-LANGUAGE MATERIALS)

(STEF92 Technology, 2018, N. Urazayeva, E. Morozov, Y. Gamper)

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The article deals with the specificity of space model in the language world view of a religious person from the position of cognitive linguistic in light of anthropocentric approach. The study is based on the materials of canonical prayer texts from the Bible and modern prayers. As a type of text, a prayer embodies the essence of religion: relationship between the individual and God. It also reflects view points and values of religious society orientations in its concentrated form. Methodology of studying includes...

ART & HUMANITIES: Section Language & Linguistics2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

SUSTAINABLE MATERIALS AND INNOVATION TRENDS IN FLOORING

(STEF92 Technology, 2018, A. T. Mircea)

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The permanent covering of a floor generally provides a wearing surface on top of a support structure, with shape, appearance and materials chosen mainly for architectural, structural and economical reasons. At the same time each flooring choice is unique, and it means and does a lot more than just supporting weight and offering surfaces to walk on. Modern floorings propose strategies and specialized solutions in order to recommend the perfect link between technology and customers. Flooring alternatives, from tradi...

SOCIAL SCIENCES: Section Information and Library Science2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

FOR THE ISSUES OF THE WORLDVIEW ONLINE FOREIGN LANGUAGE LEARNING

(STEF92 Technology, 2018, Irma Bagrationi)

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The present paper outlines approaches to worldview researching language education in on-line environments and survey research that has been conducted to date. Is it worthwhile to use the Internet in Practical Philosophy of Language Education? How does Philosophy of Language Education use change in on-line environments? What are the best ways to incorporate e-mail or the World Wide Web into the classroom? We can use several approaches to learn and research about such issues. One is to talk to fellow lecturers and p...

ART & HUMANITIES: Section Philosophy2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

COULD BANKS SURVIVE A PERIOD OF INTEREST RATES BELOW ZERO?

(STEF92 Technology, 2018, Silvia Trifonova)

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Since the introduction of the negative nominal policy interest rates by the European Central Bank (ECB) in June 2014, there have been concerns about their impact on bank sector and hence on the financial stability. The prolonged global economic recovery, political uncertainty, low interest rates, and the changing regulatory landscape shape the environment for banks globally and influence their creditworthiness in recent years, with implications for banks’ earnings, profitability, and asset quality. The key objecti...

SOCIAL SCIENCES: Section Economics and Finance2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

EXTENT OF THE CRISIS AND POST-CRISIS CONSOLIDATION OF PUBLIC FINANCES IN GERMANY, FRANCE, SPAIN AND IRELAND IN 2009 – 2018

(STEF92 Technology, 2018, B. Mucha-Leszko)

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The goal of the paper is to evaluate the effects of budget policy aimed at improving the condition of public finances in selected countries of the euro area. Author focuses on countries that prior to the crisis had budget surpluses and low public debt (Ireland and Spain) but also on France and Germany that fulfilled treaty criterion on budget deficit and were close to fulfilling the public debt criterion. Aftermath of the 2008-2009 crisis in the case of public finances of the analyzed countries were varied in term...

SOCIAL SCIENCES: Section Economics and Finance2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

ART OF CONFESSION IN «THE ART OF CONVERSATION» BY ILEANA VULPESCU

(STEF92 Technology, 2018, Mihaela-Gabriela G. Paun)

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The study "Art of Confession in «The Art of Conversation» by Ileana Vulpescu" is an application in Literature & Poetry, Romanian Literary Portraits field and women`s psychology in particular. For a writer, reality is important as a source of inspiration, but the most important aspect is the human investment the writer does in his work. Sanziana Hangan is a hypostasis of the writer who protests by writing against the communist obsessive decade. It analyses female feminine psychology during the existent communist pe...

ART & HUMANITIES: Section Literature & Poetry2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

DESIGNING A COURSE IN SYSTEM MODELING FOR "SYSTEM ANALYSIS AND MANAGEMENT" AND "INFORMATION SYSTEMS" MAJORS

(STEF92 Technology, 2018, M. Balykhin, M. Blagoveschenskaya, I. Blagoveschenskiy, A. Petryakov)

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Modeling of various systems is a primary task in numerous areas of science, technology and economy. There are a large number of models’definitions and classifications. The reason for this is intensive penetration of modeling into completely different areas: medicine, sociology, economics, technology, military industry, architecture, chemistry, and power engineering etc. (full-systemsimulation). In this case, the key goal is to construct a mathematical model of the system or object under study, that is, to represen...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

BRAND DESIGN AS THE PART OF THE AIRLINES MARKETING STRATEGY

(STEF92 Technology, 2018, Eva Endrizalova, M. Novak, V. Nemec, M. Tilsar, S. Szabo)

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The visual identity of airlines is important component of their business. This is emerging from intermediate service character of air transport which is not primary target of passengers and is significantly unified at the international level. Air transport as a service is intangible, processes and resources are very similar and thus greater emphasis must be placed on the visual identity of companies. The article describes the specifics of the marketing mix of airlines with emphasis on the fifth and sixth P - Peopl...

SOCIAL SCIENCES: Section Business and Management2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE IMPORTANCE OF A PROJECT TO ENHANCE THE WATERMARKS OF THE CODEX ATLANTICUS BY LEONARDO DA VINCI

(STEF92 Technology, 2018, C. Cali)

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The watermark - as an inseparable element of antique paper and first form of proto-industrial logo - by virtue of its own meta-data repertoire regarding paper support since the 20th century, plays a fundamental role in heuristic investigation, imposing watermark studies among the auxiliary disciplines of history. Their study offered important information about the place and date of the production of a paper document with a low margin of error. This has led to an increasing use in the art history sector, in particu...

SOCIAL SCIENCES: Section Human Geography and Demography2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

HOW TO START BUSINESS IN SLOVAKIA - FUNDING OPTIONS

(STEF92 Technology, 2018, Maria Juskova, L. Bednarova)

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Business entities represent one of the main and an inseparable part of economy in each country. On a daily basis these entities face to problems that influence their structure, results and business activity too. In addition to that, new business entities have to face to problems associated with the starting of a new business itself, especially with funding for first months. The most important step in a life of a new business entity is to getting a startup funding. This paper focuses on an identification of structu...

SOCIAL SCIENCES: Section Business and Management2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

TRANSITION FROM EDUCATION TO THE LABOUR MARKET IN THE CONTEXT OF SHAPING THE PROFESSIONAL IDENTITY OF A YOUNG PERSON

(STEF92 Technology, 2018, D. Kukla)

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The study is an analysis of the literature on the subject in the area of aspects of the transition of a young person from education to the labour market and the related implications for shaping the professional identity. The subject of reflection will also be the professional activity of young people, with particular emphasis on the dynamics and directions of changes on the labour market. A special role in preparing a young person for the transition process may and should be played by career counselling, which in ...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

TEACHING IN POLYETHNIC UNIVERSITY: STUDENTS CONFLICTS AND WAYS OF THEIR PREVENTION

(STEF92 Technology, 2018, M. Ionova, S. Balyaev, N. Rezepova, E. Lapteva)

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The article examines the characteristics of behavior in a conflict of students of various nationality backgrounds. The research goal is to reveal potential possibility of students’ conflict prevention in a multinational institution. The research objective is to elicit specific conflict behavior types adhered to the students of different nationalities. The article represents the results of an empirical study of the characteristics of behavior in the conflict of the students. The two nationalities that were viewed a...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

BLENDED LEARNING METHODOLOGY IN THE PROGRAMMES: LINGUISTICS AND FOREIGN REGIONAL STUDIES.

(STEF92 Technology, 2018, Sakinat Pashaeva)

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The article is devoted to topical issues of application of the blended learning methodology for teaching foreign languages in a higher educational institution. According to the author, blended learning, mediated by network interaction using computers and the Internet, can be successful if the role of students and their autonomy is strengthened in the learning process, and the emphasis is shifted from teaching to training, from teacher to student. Based on conducted practical experience, comparative analysis and in...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

ANALYSING URBAN WALKING EXPERIENCES IN A GATED HOUSING NEIGHBORHOOD IN ISTANBUL

(STEF92 Technology, 2018, Banu Garip)

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Research which is presented in this paper mainly concentrates on “gated housing settlements” focusing on resident’s urban walking experiences. Today, in Turkey as well as in other countries round the globe, there is a rise and growing popularity in gated housing settlements. In many parts of the world, there are some differences and similarities when comparing them, but their main characteristics is that they are isolated from public urban spaces. They have extended walls around and gates with securities which res...

ART & HUMANITIES: Section Architecture & Design2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

DELIMITATION OF THE EUROPEAN UNION COUNTRIES DUE TO THE TRANSPORT INFRASTRUCTURE

(STEF92 Technology, 2018, Katarzyna Chudy-Laskowska)

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The purpose of the article is to answer the questions whether transport infrastructure in the EU countries is diverse and to what extent and whether the level of infrastructure development has changed over the years 2008-2015. A review of the literature on transport infrastructure in the EU countries and the impact of its state on the socio-economic development of the studied regions has been made. Due to its complexity, 10 indicators describing the condition of transport infrastructure in the EU countries were us...

SOCIAL SCIENCES: Section Business and Management2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

COMSOM NEURAL MAPS AS A NEW MACHINE LEARNING TOOL FOR CLUSTERING, FORECASTING AND DATA EVALUATION PROBLEMS

(STEF92 Technology, 2018, Janusz Morajda)

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The paper presents a new, developed by the author, concept of an artificial neural map, named COMSOM and inspired by classic SOM neural networks. The initial part of the article shows a general idea of COMSOM model and its structure, which includes two layers of artificial neurons: input layer (with typical task of distributing input values to data processing neurons) and basic layer containing usually a great number of processing elements, located inside a rectangular part of an XY plane, and able to move freely ...

SOCIAL SCIENCES: Section Business and Management2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

RE-OPENING OF CRIMINAL PROCEEDINGS DUE TO NEWLY DISCOVERED CIRCUMSTANCES IN THE CONTEXT OF THE INTERNATIONAL LEGAL FRAMEWORK AND JUDGMENTS OF INTERNATIONAL COURTS

(STEF92 Technology, 2018, Inese Baikovska)

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The re-opening of criminal proceedings, where a judgment has already entered into force, due to newly discovered circumstances ensures the right of persons to a fair trial and a fair final judgment. Any person involved in criminal proceedings whose right or legitimate interests have been affected by specific criminal proceedings have a guaranteed right to lodge an application seeking the re-opening of criminal proceedings for the investigation of newly discovered circumstances. However, the initiation of such proc...

SOCIAL SCIENCES: Section Law and Society2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE ECONOMICAL EFFECTS OF AN ACCOMODATION STRUCTURE OVER THE TERRITORY

(STEF92 Technology, 2018, C. I. Barbu)

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This work represents a theoretical analysis of a quite complex problem that involves economic activity process of an accommodation structure and the impact it has within the territory where implanted, trying to observe the effects they may generate on the local economy. A first step in the analysis of the economic effects that can have an accommodation unit on the local territorial system was an extensive literature review of some economical and geographical works. Also in achievement the work I used the analysis ...

SOCIAL SCIENCES: Section Economics and Finance2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

SELF - CONCEPT OF STUDENTS WITH DIFFERENT LEVEL OF SELF – APPRAISAL IN VIRTUAL SPACE

(STEF92 Technology, 2018, N. Sungurova, S. Panshina)

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Background: At the moment Internet technologies play a virtually primary role. The global network opens up a new social reality - a virtual space that becomes a platform for experiments with our self image. The Internet as a part of everyday activities contains a range of opportunities for personal development, but nature of human transformations depends on the choice of the Internet - activity, on conditions of this activity and, of course, on psychological characteristics of users. The study of the peculiarities...

SOCIAL SCIENCES: Section Psychology and Psychiatry2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE FORMATION LEVELS OF THE AXIOLOGICAL CHARACTERISTICS OF THE MEDIA SPACE

(STEF92 Technology, 2018, V. V. Kotlyarova)

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In the modern world of extensive information exchanges, the media space has become an important component in the functioning of modern society. The author of this article applies a complex of philosophical, general scientific and special research methods and ensures the unity of socio-cultural, philosophical and axiological analysis of the media space. There are different approaches to defining the concept of media space, in particular, sociological, psychological, journalistic, socio-cultural, etc. The author arg...

ART & HUMANITIES: Section Philosophy2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

LEGAL NATURE OF CONTRACTS FOR SERVICES WHICH HAVE NOT BEEN REGULATED BY OTHER PROVISIONS – ACCORDING TO POLISH CIVIL LAW

(STEF92 Technology, 2018, Krzysztof Kubasik)

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The main aim of this article is the evaluation of the private-law regulation of the contract for services in the Polish law. The Polish Civil Code, on the grounds of the principle of the freedom of contracts, has regulated the basic types of the contracts for services as nominate contracts. Pursuant to Article 750 of the Civil Code, the provisions on the contract for mandate apply accordingly to the remaining contracts for services which have not been regulated by other provisions. Thus, it is necessary to establi...

SOCIAL SCIENCES: Section Law and Society2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE STATISTICAL ANALYSIS OF THE PLACE OF THE RUSSIAN FEDERATION IN THE GLOBAL SUGAR MARKET IN THE CONTEXT OF IMPORT REPLACEMENT

(STEF92 Technology, 2018, N. Sadovnikova, M. Sidak, E. Klochkova, E. Darda)

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In the recent years Russian sugar market has been undergoing considerable changes stipulated by the innovation development and national policy of the country focusing on food supply security and support of the domestic beet sugar production. The Russian sugar market has turned into export-dependent from import-dependent and deficit. The article analyses the place of the Russian Federation in the world sugar market in the context of import substitution and shows the Russian Federation as one of the biggest world su...

SOCIAL SCIENCES: Section Economics and Finance2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE MEDIEVAL MILITARY ARCHITECTURE IN THE URBAN CULTURAL LANDSCAPE BASED ON THE EXAMPLE OF WESTERN POMERANIA

(STEF92 Technology, 2018, I. Kozlowska, J. Arlet)

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The paper focuses on the influence of medieval military architecture on the contemporary urban cultural landscape based on the example of the Polish area of Western Pomerania – a historical and geographic land located on the lower Oder. Analytical and statistical studies were carried out on the preserved resource of the medieval city walls. The aim was to determine the resource of military architecture in the areas of Western Pomerania, its valorisation and identify the role it plays in the cultural landscape of W...

ART & HUMANITIES: Section Architecture & Design2018
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