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THE FORMATION LEVELS OF THE AXIOLOGICAL CHARACTERISTICS OF THE MEDIA SPACE

V. V. Kotlyarova

Abstract

In the modern world of extensive information exchanges, the media space has become an important component in the functioning of modern society. The author of this article applies a complex of philosophical, general scientific and special research methods and ensures the unity of socio-cultural, philosophical and axiological analysis of the media space. There are different approaches to defining the concept of media space, in particular, sociological, psychological, journalistic, socio-cultural, etc. The author argues that values do not exist in isolation in the media space – they are organized into a hierarchical multi-level system, the axiosphere. Information, the main attribute of communication, is the immediate bearer of value meanings in the axioshpere of the media space. This article identifies four interrelated levels of the formation of the axiological characteristics of the media space. The level of fragmentation is a reflection of the value potential of information through a person's internal cognitive and mental structures. The level of technologization implies a mandatory transformation of original information, which is associated with the specifics of the transmission channel. The level of stereotyping is related to the transformation of information in relation to the structures of public opinion. The level of transformation represents the modeling of the value system of an individual and social groups and the structure of behavior. The author sees a perspective of further research in the analysis of the dynamics of the axiological characteristics of the media space at each of the identified levels and in the interlevel space.

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