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Subject: SOCIAL SCIENCES: Section Information and Library Scienceclear all
Showing 1-50 of 199 records
Proceedings of 12th SWS International Scientific Conference on Social Sciences - ISCSS 2025
Publication

AI'S CREATION OF A NEW ERA OF FAKE NEWS: UNRAVELING THE PHENOMENON OF DEEP FAKES ON SOCIAL MEDIA THROUGH A BIBLIOMETRIC LENS

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2025, Vlad Batranu-Pintea, Anna Bucs, Laura Barbatei)

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In the era of digital interconnectedness, the proliferation of deep fake technology, powered by artificial intelligence (AI), has emerged as a pressing concern, particularly on social media platforms. This bibliometric review undertakes a comprehensive exploration of AI-generated deep fakes, drawing insights from an analysis of 99 articles sourced from the ISI Web of Science database. The study examines the challenges and complexities associated with the creation and dissemination of deepfakes. Moreover, the revie...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2025
Proceedings of 12th SWS International Scientific Conference on Social Sciences - ISCSS 2025
Publication

DISCRIMINATION IN THE SCHOOL ENVIRONMENT

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2025, Costel Plescan, Ion Negrila)

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Discrimination in the school environment is a major problem with profound implications on the personal and educational development of students. It can take various forms, including racial, gender, ethnic, religious, social, and ability-based discrimination. In this paper, we will analyze in detail the types of discrimination encountered in schools, their causes and consequences, as well as the measures and policies implemented to combat them.In education, it could be said that a student has been deprived of an edu...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2025
Proceedings of 12th SWS International Scientific Conference on Social Sciences - ISCSS 2025
Publication

HOW TIKTOK IMPACTS TEENS’ CAREER CHOICES

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2025, Ecaterina Coman, Ionela Popa-Nica (PГ®tea), Doina Draguinea)

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In the contemporary digital era, social networks have gained a considerable degree of influence over various aspects of socialization, information processing, and decision-making processes, including the career orientation of young individuals. This study investigates the impact of the TikTok platform on the development of career preferences among high school students. The present study aims to identify the digital consumption habits of students, the types of content they watch, and their perceptions of TikTok's r...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2025
Proceedings of 11th SWS International Scientific Conference on Social Sciences - ISCSS 2024
Publication

DO CLOTHES MAKE A (WO)MAN

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2024, Predrag Pale, Nikolina Borcic, Gordana Furjan-Mandic, Ines Amber Kincaid)

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The intricate interplay between fashion and culture has been a subject of extensive scholarly inquiry. This research delves into the perceptions and attitudes of Generation Z, a cohort significantly shaped by the pervasive influence of online media. Exposed to a complex tapestry of societal trends, including the rise of neo-conservatism and the growing LGBTQIA+ rights movement, Generation Z presents a unique lens through which to examine not only contemporary fashion and culture but, more important, ability and in...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2024
Proceedings of 11th SWS International Scientific Conference on Social Sciences - ISCSS 2024
Publication

FLEXIBLE WORKING SCHEMES AND THE IDENTITY OF CULTURAL JOURNALISTS IN LATVIA

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2024, Ilva Skulte)

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Cultural journalism is a sub-field of journalism characterized by specific knowledge and education required from the journalists working as both reporters and reviewers and often close interaction with arts and cultural industries. The importance of cultural journalism lies in its role of providing for society a self-reflective discourse describing values and modeling patterns of behaviour and thought through journalistic practices such as reporting and reviewing on everyday culture and arts. However, the role of ...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2024
Proceedings of 11th SWS International Scientific Conference on Social Sciences - ISCSS 2024
Publication

IMPACT OF VIRTUAL WORLDS IN COLLECTIVE MENTALITY. FROM PHANTASMAGORICAL PLACES AND WHIMSICAL MUSIC TO TANGENT, LIVELY ASPECTS

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2024, Costel Plescan, Vlad Batranu-Pintea, Camelia Kojqiqi)

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In a world where technology has risen dramatically and every aspect of our lives include technology one way or another, there are many aspects to mention when it comes to the virtual world. Virtual worlds contain many unbelievable places, incredible sceneries, colorful areas and fantastic creatures and NPCs (non-player characters). The problem arises when people forget which is reality and which is phantasmagory. Many teenagers get trapped in these whimsical worlds and fall prey to their gaming device that takes a...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2024
Proceedings of 11th SWS International Scientific Conference on Social Sciences - ISCSS 2024
Publication

MEDIATING MEDIA PRACTICES AND CRITICAL THINKING

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2024, Otilia Armean, Istvan Zsigmond, Barna Kovacs)

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Creating and consuming media products in a self-reflective mode is possible through and as a result of critical thinking. Meanwhile being part of media practices that reflect on their medial aspects develops the sense of critical thinking. Social technologies can be understood with help of different media practices. While mediatization refers to the increasing influence of media in various aspects of society, there are instances when media practices can work against this trend. Arguments and examples will be prese...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2024
Proceedings of 11th SWS International Scientific Conference on Social Sciences - ISCSS 2024
Publication

NUTRITIONAL HABITS REFLECTED IN MASS-MEDIA

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2024, Vlad Batranu-Pintea, Atena Sosoi)

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Mass-media has always been a place where many types of actions and changes materialize. In regard to nutritional habits, they have been quite destabilized lately and many people choose to eat unhealthy foods and products without taking into account much of the consequences that accompany this type of eating behavior. We would like to highlight the role of mass-media when it comes to creating nutritional habits and putting the impact of mass-media into perspective. For example, many children and teens alike follow ...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2024
Proceedings of 11th SWS International Scientific Conference on Social Sciences - ISCSS 2024
Publication

TIK TOK: AGGRESSION, BULLYING, AND CYBERBULLYING AMONG HIGHSCHOOL TEENS

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2024, Ecaterina Coman, Popa-Nica (Pitea) Ionela)

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TikTok is undoubtedly one of the Teens` favorite social networks. Introduced by Byte Dance in 2016, its huge success has turned it into a true phenomenon with a boomerang effect on human society. It allows users to create and share short videos, with audio effects and emojis though becoming a highly engaging platform for millions of high school teens worldwide. Researchers from all fields, authorities, celebrities, as well as ordinary people, all discuss the effects that the TikTok phenomenon produces on teenagers...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2024
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

ANTIBIOTIC- INDUCED ACUTE KIDNEY INJURY: A SINGLE-CENTER EXPERIENCE

(SGEM World Science, 2021, Magda Petrescu, Andreea Grosu, Anamaria Trandafir, Liliana A. Tuta, Camelia Pana)

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Antibiotics represent one of the most used classes of medications since the discovery of penicillin by Alexander Fleming in 1928. A significant percentage of antibiotics and their metabolites are excreted in the urine, leading to a high concentration in the kidney that may often cause renal impairment. Medication-induced nephrotoxicity represents one of the most common causes of acute kidney injury (AKI) in hospitalized patients. Clinical manifestations are variable, ranging from mild to severe forms, requiring re...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

ARCHITECTURE AS A SURROGATE FOR URBAN PLANNING - THE CASE OF HOUSING DEVELOPMENT IN SPLIT (CROATIA) IN THE FIRST DECADE OF THE 2000S

(SGEM World Science, 2021, Ana Grgic, Sanja Matijevic Barcot)

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After decades of well-developed public housing programs in the Yugoslav socialist state, the socio-political shift of the 1990s introduced new challenges into the housing domain: privatization, ownership redistribution, and market liberalization. These processes were accompanied by deindustrialization as well as economic and refugee migrations, which caused a new housing crisis. The withdrawal of the state from housing investment on the one hand, and the instrument of the ‘detailed urban plan’ on the other, le...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

ASSESSING EXPOSURE TO EPO-TEC 330 POLYMER COMPOUND AND ITS EFFECTS ON HEALTH OF WORKERS EMPLOYED AT FIBER-OPTIC PROCUDTION

(SGEM World Science, 2021, E. Vlasova, A. Vorobyova, I. Leshkova, O. Gorbushins, A. Krivtsov)

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Contemporary polymer composites exert polytrophic influences on workers’ bodies. Among them there is a unique composite based on low molecular silicon-organic oligomers, namely, EPO-TEK 330 compound. Effects produced by this compound on a body remain unkn

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

B-CELL ACTIVATION FACTOR (BAFF) - EXPRESSION PARTICULARITIES IN PATIENTS WITH THYROID AUTOIMMUNE DISEASE AND VITAMIN D DEFICIENCY

(SGEM World Science, 2021, Seila Ibadula, Doina Raducan, Eduard Circo)

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Aims: to determine correlations of the serum level of B lymphocyte activation factor in patients with thyroid autoimmune disease and vitamin D deficiency. Material and method: The study included a number of 52 patients, distributed in 2 groups - Group 1-

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CITY BRANDING AND UNIVERSITIES: HOW CITY BRANDS CAN USE UNIVERSITIES AS PART OF THEIR STRATEGY

(SGEM World Science, 2021, V.-A. Briciu, Maria Gherghinoiu, M.-G. Groza, Arabela Briciu, Claudiu Coman)

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City branding is a topic discussed very much in tourism and also in marketing, its impact being visible in both fields. While tourism is concerned with city branding because it can help destinations attract more tourists and make more profit, the marketing field is trying to find new ways to promote, position and differentiate city brands in order to gain a competitive advantage in this overcrowded market. On the other hand, city brands can also provide benefits regarding consumption behavior of customers, who are...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CITY BUILDING REPRESENTING FINANCE: THE TRANSFORMATIONS OF SOCIALIST HOUSING MODELS AND THEIR SPATIAL OUTCOMES IN CROATIA (1945-1965)

(SGEM World Science, 2021, Sanja Matijevic Barcot, Ana Grgic)

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Beginning with the ideological premise that a flat, a place to live, was a basic human right, the socialist state assumed the obligation of securing this particular right for its citizens. Therefore, in the midst of the post-war housing crisis, Yugoslavia (of which Croatia was one of the constituent republics) introduced the so-called 'socially organized strategies of housing construction.' The financial aspect of these strategies, often defined through the syntagm 'state-financed' or 'publicly-financed,' consiste...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CLINICAL AND TECHNICAL LANDMARKS IN FIXED PROSTHETICS

(SGEM World Science, 2021, Lucia Elena Moldoveanu)

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Introduction: Today, for the construction of a dental bridge, modern technologies and materials allow both the aggregation elements and the bridge body to be made in a single stage in the prosthesis of small or medium edentations. In the practice of makin

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CLOUD SERVICES PROVIDERS EVALUATION MODEL FOR DESIGNING HIGH PERFORMANCE, REAL-TIME IOT BIG DATA SOLUTIONS

(SGEM World Science, 2021, K. Dineva, T. Atanasova)

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Cloud technology is the backbone of the delivery pipeline of just about every digital service today, from social media and streaming entertainment to connected cars and autonomous internet of things (IoT) infrastructure. Studies show the expectations are more than 15 billion IoT devices to be connected to Cloud services by 2029. Upcoming or new ultra-fast networks such as 5G and Wi-Fi 6E mean that more IoT data will be streamed to and from applications hosted in the cloud. Cloud services and infrastructure essenti...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CONTEMPORARY E-HEALTH APPROACHES - ONLINE REHABILITATION THERAPIES

(SGEM World Science, 2021, E. T. Avramescu)

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The COVID 19 pandemic gave us a major lesson in terms of readiness to answer critical situations, especially in the health sector. Regulations and restrictions in this period decreased dramatically the access to classic medical services and leaded to a sudden shift for online medical services. Digitization of the complex decision-making process of diagnosis and treatment is probably the most challenging paradigm shift in medicine; it requires radical changes in legislation, infrastructure, skills, abilities and co...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

COUNTRY BULLYNG AND PUBLIC SHAMING FOR OUTDOOR TOILETS

(SGEM World Science, 2021, Claudiu Coman, Angela Repanovici, A. D. Scarlat, Anca Lautaru)

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In the context of political correctness, we can also discuss the bullying to which some countries and populations are subjected, about the individual one. The problem of the toilet in the yard can be approached also from this perspective of bullying and public shame, not only as an economic indicator. The fact that the evolution of the development of countries is measured in relation to the number of households or people who still have a toilet in the yard has become a discriminating factor for populations in less...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

DIGITAL TECHNOLOGIES AND COVID CHALLENGES IN TERTIARY EDUCATION

(SGEM World Science, 2021, Emil Velinov, J. Sanchez-Garcia, R. O. Daderska, L. O. Siguencia, Y. N. Akarcay)

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Digital technology development has been emerging in the last couple of years. Moreover, the pandemic period has accelerated the implementation of various video conferencing systems. Nowadays, virtual collaboration became imperial not only in the secondary, but in the higher education as well. Wide variety of digital platforms have become common practice in adult education regardless the age category of learners and educators. Furthermore, the digital disruption radically has changed how the educators and learners ...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

EVALUATION OF INDOOR RADON IN STATE SCHOOLS IN DISTRICT KARDZHALI, BULGARIA

(SGEM World Science, 2021, K. Ivanova, D. Dzhunakova, B. Kunovska, Z. Stojanovska, J. Djounova)

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Radon exposure at schools may have a considerable public health impact. The exposure and respectively the health risk is related with CRn and time. The schools are buildings with public access, where the children spent long period of life. The main objective of the study is to evaluate the indoor radon concentrations as an important air pollutant in school buildings of Kardzhali districts, Bulgaria, as a first step in controlling and reducing the children exposure. The measurement of radon concentration was made i...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

EVALUATION OF THE QUALITY OF EDUCATIONAL ENVIRONMENT AT HEALTH CARE FACULTIES USING STANDARDISED QUESTIONNAIRE – DUNDEE READY EDUCATION ENVIRONMENT MEASURE (DREEM)

(SGEM World Science, 2021, Iva Volesova, Ivana Lamkova)

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Educational environment is the most important factor that affects student’s motivation, ambitions, and their emotional state. It can also be a detrimental factor to student’s persuasion of higher education and can demotivate students from staying in health care. [1]. This research paper used literature review to find studies that used Dundee Ready Education Environment Measure (DREEM) questionnaire, which was developed by Sue Roff, to evaluate learning environment. [2] The questionnaire was translated into Cze...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

EXTENDED METHOD OF RESTORATION RETOUCHING IN THE NEAR-INFRARED SPECTRUM

(SGEM World Science, 2021, Dijana Nazor Corda, Jana Ziljak Grsic)

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The overpainted layers reveal the artist’s working process, the way he created his work in different phases until the final painting. Photographing paintings in near-infrared spectrum (NIR/IR reflectography) also provides protection against counterfeit art paintings. This paper investigates the intrinsic properties of colorant twins based on the InfraredArt theory, which expands the knowledge about the light absorption response in the visual (V) and near-infrared spectrum (NIR). The key support for the establish...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

HUMAN HEALTH RISK CAUSED BY COMMON SOURCES OF IONIZING RADIATION

(SGEM World Science, 2021, J. Sinovsky, E. Bencikova, I. Astaryova)

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The effects of ionizing radiation on the basis of cellular losses of radiation to the body can cause disease changes of various kinds, which can manifest themselves over several days, weeks, and others over the years to decades. From the point of view of an integrated organism, the effects of ionizing radiation extinguish deterministic effects, where the effect occurs naturally after reaching a certain radiation dose and stochastic effects, where the probability of damage increases as the radiation dose increases....

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

INTERLEUKINE 1 - IN SERUM AND SALIVA IN PATIENTS WITH CHRONIC AUTOIMMUNE THYROIDITIS ASSOCIATING CHRONIC PERIODONTITIS – PARTICULARITIES OF EXPRESSION

(SGEM World Science, 2021, R. Circo, Seila Ibadula, C. Circo, V. Badea)

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Objectives: To identify quantitative variations of serum and saliva IL-1b related to the intensity of periodontal damage in patients associating thyroid autoantibodies. Material and method: The study group included a number of 70 patients with chronic autoimmune thyroiditis (CAT), that had oral examination and are classified by the presence and severity of chronic periodontitis (CP) lesions - mild (n = 20; 20.5%),medium (n = 14; 20%), severe (n = 12; 17%) and the absence of periodontal lesions (n =24; 34.5%). Seru...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

MEASURING THE MEDIA IMPACT FOR PUBLIC OPINION ON THE PERFORMANCE OF POLICE PERSONNEL

(SGEM World Science, 2021, Angela Repanovici, Claudiu Coman, Adrian Tuliga, Doina Draguinea)

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The purpose of the study was to assess the impact of materials contents presented in the media and social media in the formation of public opinion on the activity and performance of the police institution. The hypothesis of the study was: H1: the public image is distorted in the presentation of the media message H2: we are dealing with an informed public, which recognizes "fake-news," subliminal messages, persuasion, and manipulation techniques H3: personal experience or more extensive documentation is significant...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

NEW FORMATS OF VISUAL COMMUNICATION OF FASHION BRANDS IN SOCIAL NETWORKS

(SGEM World Science, 2021, Stepan Filenko)

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The article presents the results of the study of visual communication formats of fashion brands in social networks. The main effects of communication are considered; the results of the analysis of cases containing the techniques and means of visual commun

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

PATHWAYS TOWARDS THE RENAISSANCE OF THE BUILT ENVIRONMENT: LINKS BETWEEN THE APPRECIATION OF GREEN SPACES IN THE DECAMERON AND DURING THE COVID-19 PANDEMIC

(SGEM World Science, 2021, Barbara Solyom, Patricia Szabo)

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Recent research on the use and health benefits of urban green spaces and their role in people’s coping strategies during Covid-19 has been reviewed, in order to be contrasted with the frame story of The Decameron. The landscapes and gardens of escape from the physical and moral impacts of the plague in Boccaccio’s frame story correspond to the role of urban and periurban green spaces in the uncertainty and threats of the current pandemic. The coping strategies in both of the examined cases are similar in that ...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

PREGNANCY AND CKD: ALWAYS A CHALLENGE!

(SGEM World Science, 2021, Elena Ciciu, A.M. Pasatu-Cornea, M. Nutu, A. Grosu, L.A. Tuta)

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Pregnancy associated with chronic kidney disease (CKD) have a significant fetal and maternal risk, including developing preeclampsia, prematurity and progress of renal function. Is CKD a barrier in conception? The aim of the study was to monitor the maternal and fetal evolution and complications occurring during pregnant patients with different degrees of CKD. Our study used a descriptive and prospective plan for analyzing pregnancies of women with CKD and the fetal and maternal impact of it. A total of 23 patient...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

REDUCING THE SCALE OF DIGITAL EXCLUSION FOR OLDER ADULTS AS AN EXAMPLE OF DIGITAL ADAPTION

(SGEM World Science, 2021, Sandra Veinberg)

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Digitalisation was introduced very rapidly into the daily lives of Northern Europeans and, therefore, this process brought with it significant change to many daily spheres and routines for the country’s population. Nordic countries (including Baltic countries) often top the rankings in terms of innovation and digitalisation, positioning themselves as the digital leaders of Europe. The Baltic region is emerging as Europe’s innovation hub. It is not always easy for senior citizens to adapt to these changes. Mode...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

SILICA DUST EXPOSURE, STILL PRESENT ISSUE FOR DOCTORS

(SGEM World Science, 2021, Raluca Andreea Smarandescu, Agripina Rascu, Ma.-R. Otelea, C.-M. Handra, I.-M. Calutu)

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The secondary interstitial lung diseases have been an intensely debated topic lately. Recent research describes increasingly more associations between various occupational hazards and the incidence of pulmonary fibrosis. Even the well-known category of pneumoconioses, in which silicosis has a long-established inclusion, continues to raise challenges and create delays in diagnosis while affecting the patient's psychological and social wellbeing. The diagnosis delay also avoids the decision to end the exposure that ...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

SOME ASPECTS OF THE SCREEN DIGITAL READING IN THE CONTEMPORARY MEDIA LANDSCAPE GENERATION’S

(SGEM World Science, 2021, Sandra Veinberg)

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Children are growing up in a digital environment and, from early on, they get used to watching films and images first and foremost, well before they learn to read. The screen keeps entertaining even very young “illiterate”. Slowly but steadily the screen becomes the child’s best friend and their main window onto the outside world, as determined by digital addiction. It contains moving pictures and is predominated by fascinating narratives. Therefore, within the framework of this study, it seemed important to...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE EFFECT OF (CLASSICAL) MUSIC ON CONSUMER BEHAVIOUR. A CASE STUDY OF CLOTHES SHOP

(SGEM World Science, 2021, Nowadays music has become an inseparable element of modern audiomarketing strategies. It is intentionally introduced into commercial spaces to influence consumer behaviour by triggering appropriate physiological, affective and cognitive responses. In order to determine the possible selected dependencies, experimental studies were carried out in natural conditions in one of the chain clothing stores located in a shopping mall in Warsaw, where an audiomarketing strategy is implemented on a daily basis. Three situations were examined: without music, with instrumental classical music and with vocal-instrumental popular music. The research was conducted for three days, between 10 a.m. and 1 p.m., in a system of floating modules, so as to take into account the different traffic of customers at specific times. Due to the specificity of the brand perceived as a family store with an assortment intended for children, women and men of all ages, the obtained results were analysed together (N = 246). The following aspects were measured: the number of people who entered the store in a given module, the number of people who made purchases, the structure of purchases and the value of purchases (total and average). The results showed that the largest percentage of consumers decided to buy during the condition with popular music (day I – 58%, day II – 67%, day III – 68%). However, in total, the store achieved the highest profits when classical music sounded. At that time, consumers decided to choose higher-priced and "high-end" items. The obtained results are discussed in the context of the psychological knowledge activation effect, the psychobiological theory of musical preference and the hierarchical model of musical semantics. The overall discourse leads to the ethical doubts regarding the deliberate introduction of peripheral auditory stimuli into commercial spaces.)

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Nowadays music has become an inseparable element of modern audiomarketing strategies. It is intentionally introduced into commercial spaces to influence consumer behaviour by triggering appropriate physiological, affective and cognitive responses. In order to determine the possible selected dependencies, experimental studies were carried out in natural conditions in one of the chain clothing stores located in a shopping mall in Warsaw, where an audiomarketing strategy is implemented on a daily basis. Three situati...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE EFFECTS OF THE BEATLES CULTURAL MOVEMENT ON DIFFERENT GENERATIONS. CASE STUDY: ROMANIA AND JAPAN

(SGEM World Science, 2021, Luiza Iuliana Mesesan-Schmitz, C. Coman, Vlad Batranu-Pintea, Ecaterina Coman)

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This paper aims to highlight the impact that The Beatles have had over the generations on the lifestyle and self-image of individuals who listen to this music. This aspect leads to the creation of musical identities, which can reduce social-cultural barriers as well as language barriers between fans from different socio-cultural contexts. We want to highlight the fact that regardless of the cultural context in which people live, the quality of being a fan of a pop-rock band, can be a means by which people can redu...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE ETIOLOGY OF LIVER CIRRHOSIS AND THE RISK OF ACUTE KIDNEY INJURY

(SGEM World Science, 2021, Anamaria Trandafir, Eugen Dumitru, Andreea Grosu, Magda Petrescu, Liliana A. Tuta)

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Background: Acute kidney injury (AKI) is an important complication of liver cirrhosis, that increases the mortality in the cirrhotic patients, usually diagnosed as hepatorenal syndrome (HRS). However, there is no proven link between the etiology of liver cirrhosis and the risk of kidney injury. Methods: We conducted a retrospective study on 171 patients with liver cirrhosis admitted to our clinic during a year. We compared data on Child-Pugh and Meld-Na scores, neutrophil-to-lymphocyte ratio (NLR), serum creatinin...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE POSTAGE STAMP, A SMALL WORK OF ART, MADE BY USING THE INFRAREDESIGN METHOD, HIDES EXTENDED INFORMATION ABOUT THE CONTENT OF ITS ISSUE

(SGEM World Science, 2021, Jana Ziljak Grsic, L. T. Golubic)

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A postage stamp is a security that goes down in history. The stamp we are presenting was designed and issued in Croatia, EU, on 24 September 2021, on the occasion of the 100th anniversary of the Otorhinolaryngology Clinic in Croatia. This stamp contains new values through IRD, and that is exactly what we show and offer to philatelists. The stamp "100 years of otorhinolaryngology" has artistic beauty and scientific innovation in the development of twin colorants. In the visual solution of the stamp are embedded hid...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE ROLE OF DRAWING IN THE RESILIENT DESIGN PROCESSES

(SGEM World Science, 2021, Francesca Salvetti, Michela Scaglione)

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This paper aims to explore the theme of the design representation of the resilient city through the critical reinterpretation of planning and design experiences of urban space, developed nationally and internationally, which are significant in terms of both mitigation and adaptation. In particular, we focused our attention on the themes of drawing and representation, looking for answers to questions such as: What is the role of drawing in the descriptive narrative of resilience? What are the tools of design for re...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THEATRE SOCIAL MEDIA MARKETING: THEATREGOERS ARE ALREADY ONLINE, WHILE THEATRES – NOT

(SGEM World Science, 2021, Dariya Khaustova)

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European theatre was born in the 6th century BC in Athens. Since then, the theatre art continually develops new concepts, forms and styles but keeps looking for a kind, understanding, dedicated audience. In the era of modern technologies, it develops fast

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS

(SGEM World Science, 2021, H. A. Minyar-Beloroucheva, Polina Sergienko)

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The article deals with revealing particular linguistic and stylistic means used in public relations (PR) campaigns to promote food brands, which make them successful. The methodology chosen for the present research including surveys of the existing studie

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

VISUAL CONTENT OF FASHION BRANDS' INSTAGRAM ACCOUNTS: THE RESULTS OF THE STUDY

(SGEM World Science, 2021, Stepan Filenko)

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The article presents the results of an empirical study of the visual content of the accounts of fashion brands in the social network Instagram. The author's development of analysis categories and fixable indicators of the analysis of the visual content of

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
7th SWS International Scientific Conference on Social Sciences ISCSS 2020
Publication

ANALYZING ASPECTS OF HEALTH INFORMATION THROUGH SCIENTOMETRIC METHODS

(STEF92 Technology, 2020, Angela Repanovici, Ionela Barsan, Ane Landoy, Claudiu Coman)

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In this paper, we will investigate the content of WoS within the interdisciplinary field of health information. Purpose of the paper: Analyse Web of Science (WoS) by searching for “Health information”, with the following WoS categories: Information Science, Library Science, Ethics, Education and Biomedical Engineering. We found 1425 results. Data were retrieved and analysed using VOS Viewer. 34 countries collaborate in 9 clusters. We created maps over collaboration, co-authoring, and most used descriptors. Our...

SOCIAL SCIENCES: Section Information and Library Science2020
7th SWS International Scientific Conference on Social Sciences ISCSS 2020
Publication

BUILD A DIGITAL EXHIBITION USING OMEKA – A METHOD TO TEACH MEDIA DIGITAL FUTURE SPECIALISTS

(STEF92 Technology, 2020, Claudiu Coman, Nicolae Constantinescu, Ionela Barsan, Angela Repanovici)

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Omeka is an application that allows publishing digital collections. Dublin Core vocabulary is structured based on an abstract model. Understanding these elements lead to a good description of digital collection and it is possible to organise digital exhibitions. Students from Digital Media specialization at the Transilvania University of Bra?ov, Romania, attended the course Management of Digital Repository. During this course, the students had to make a digital exhibition using OMEKA software. At the end of the co...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2020
7th SWS International Scientific Conference on Social Sciences - ISCSS 2020
Publication

CREATIVITY AS ALIVE TOOL IN MARKETING COMMUNICATION OF BANKS

(STEF92 Technology, 2020, P. Starchon, T. Pikulik, L. Kocisova)

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An ever-changing environment, primarily digital marketplace, is an ideal platform for exploring various phenomena in the specific conditions of banks and bank marketing. Digitalization and new emergent trends in marketing communication create opportunities for creative advertising, advertising design, banks ads and bank branding which is powered by fast evolving development of technology that stimulate and force us towards more innovative solutions as desired outcome of consumer needs. The gist of creativity is a ...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2020
7th SWS International Scientific Conference on Social Sciences ISCSS 2020
Publication

DISCOVERING NEWS DISCOURSE THROUGH TYPES OF DISCOURSE IT BELONGS TO AND TYPES OF DISCOURSE IT INCLUDES

(STEF92 Technology, 2020, Sazonova Marina Dmitriyevna)

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News has a deep impact on mass consciousness, which makes it extremely important to conduct researches on news discourse. However, by the news discourse, different researchers often mean absolutely different things. For this reason, there is a need to distinguish what news discourse is by describing its relationship with other types of discourse, which makes this research relevant. The article reveals that the genre differentiation of news discourse is determined by the way news discourse is defined. The work deri...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2020
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

"ANALOGUE" AND "DIGITAL" GENERATION OF MASS MEDIA AUDIENCE

(STEF92 Technology, 2019, A. Sumskaya, A. Lozovskaya)

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The work is devoted to understanding the intrinsic characters of the "analogue" and "digital" generation of mass media, summarizing their generational media practice in the digital age. As a result, generations with stable characteristics of "analogue" and "digital" have been revealed. Also, we found out two transitional generations, the affiliation to which is established based on the level of "information competency". Besides, echo-generation was discovered – a transition between "digital" and "analogue" gener...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

AESTHETICS OF VISUAL LANGUAGE OF COMMUNICATION

(STEF92 Technology, 2019, S. Simakova)

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The present study deals with the concept of multimedia, discussed in the context of convergence, which appears to be a mass communications trend. The purpose of the article is to consider the specifics of convergence in terms of merging information channels and platforms for placing a multimedia product, as well as to review the issues of the interrelation between the verbal and non-verbal aspects of communication. The author convincingly indicates that multimedia is a key characteristic of the media convergence, ...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

COMMUNICATIVE AND CULTURAL MEMORY AND FEATURES OF ITS INTERGENERATIONAL TRANSMISSION: RESEARCH METHODS

(STEF92 Technology, 2019, A. Sumskaya)

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Currently there is a clearly expressed public need for organizing intergenerational communication in the digital environment with the purpose of transmitting cultural memory of the older (“analog”) generation. Such transmission determines the possibility of memory perception by the “digital” generation in the process of its socialization and realization of their cultural identity. The article is devoted to the development of methodology and private methods of research of communicative-cultural memory and f...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

CYBERNETIC ANALYSIS OF PRINCIPLES AND METHODS IN INFORMATION WARFARE

(STEF92 Technology, 2019, P. Kawalerski)

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In the era of modern scientific and information revolution, the energy warfare (armed warfare) takes on an anachronistic face, and the destruction of opponent, at first glance, takes on an invisible form, which is referred to as the term “information warfare”. This warfare involves, often against their will and often unconsciously, the entire human society, whole states and nations with circles of authority, administration, economic, cultural and scientific spheres (anthropotechnical method). Destructive infor...

SOCIAL SCIENCES: Section Information and Library Science2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

DIGITAL DEMENTIA AND CONSPIRACY THEORIES

(STEF92 Technology, 2019, A. Leskova, T. Mahrik)

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The term "digital dementia" refers to the relationship of diminishing cognitive abilities of man and his excessive involvement in relation with social networks activities and cyber reality as such. The authors believe that the term "digital dementia" reveals some of the causes of loss of critical thinking, which correlates with an increase in young generation's interest in conspiracy theories. The article argues that it is precisely the loss of critical thinking that is associated with the phenomenon of an increas...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

EDITORIAL: FUNCTIONAL ASPECT

(STEF92 Technology, 2019, N. A. Levkovskaya, E. A. Nikonova)

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While the idea of objectivity is key to mass media text, modern research claims increase of subjectivity. Scholars determine two main reasons for that: influence of online mass media as well as a general sociocultural trend toward confession; diffusion of mass media and political discourses. Being a part of mass media discourse and thus experiencing the above mentioned trends, editorials have transformed in functions in such a way that they no longer aim solely at delivering information but progressively at influe...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2019
Showing 1-50 of 199 records