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SOME ASPECTS OF THE SCREEN DIGITAL READING IN THE CONTEMPORARY MEDIA LANDSCAPE GENERATION’S
Abstract
Children are growing up in a digital environment and, from early on, they get used to watching films and images first and foremost, well before they learn to read. The screen keeps entertaining even very young “illiterate”. Slowly but steadily the screen becomes the child’s best friend and their main window onto the outside world, as determined by digital addiction. It contains moving pictures and is predominated by fascinating narratives. Therefore, within the framework of this study, it seemed important to find out how “screen kids” tend to read books and textual content. It is very likely that a transition from a moving picture to reading linear text may not be an easy process for “digital natives”. Our study proved that the screen offers reading which is based on the logic of audiovisual perception which requires a transition from linear text to audiovisual message with elements of visual storytelling. The audience perceives an visual story more readily than they do a linear text because “seeing is believing”. Therefore, it may gradually be necessary to supplement the existing textual journalism for children and young adults with a new form of media architecture on the internet which is more suited to “screen kids”.
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