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THE SKILLS AND EMOTIONAL INTELLIGENCE OF TWITTER COMMUNICATIONS THROUGH THE LENS OF CULTURAL ANTHROPOLOGY
Abstract
The online news delivery and dissemination format which is known as social media has infiltrated almost every aspect of modern society. Twitter is one such social media platform. This became especially popular amongst politicians and influencers from the moment the president of the United States, Donald Trump, began using it as a propaganda weapon. Twitter allows users to create profiles through which they can share user-generated or curated digital content. Moreover, sharing content - a process which effectively amounts to circulation - is a popular activity on social media sites. So far, any academic research of Twitter has focused more intensively on the study of political influence and agitation tools during pre-election campaigns. However, more recently the focus has shifted to researching emotional influence and manifestations among common users. This study attempts to describe migrantsВ’ emotional relationships with communities, their cultural diaspora, and a national audience through the use of Twitter, by way of establishing the role being played in terms of visibility in relation to the digital mediation of emotions in migrant contexts for the social media age, and the uniqueness of diaspora communication on Twitter.
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