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NEW FORMATS OF VISUAL COMMUNICATION OF FASHION BRANDS IN SOCIAL NETWORKS

Stepan Filenko

First published: 2021https://doi.org/10.35603/sws.iscss.2021/s10.58View metrics

Abstract

The article presents the results of the study of visual communication formats of fashion brands in social networks. The main effects of communication are considered; the results of the analysis of cases containing the techniques and means of visual commun

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Publication details

Title
NEW FORMATS OF VISUAL COMMUNICATION OF FASHION BRANDS IN SOCIAL NETWORKS
Authors
Stepan Filenko
Proceedings
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publisher
SGEM World Science
Year
2021
Pages
609-616
SWS Citekey
Filenko202110609616
ISSN
2682-9959
ISBN
978-3-903438-00-2
Language
en
Publication type
Proceedings Paper
Keywords
visual communicationfashion weekfashion brandsocial mediaphoto content
References11

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  3. Block B. The Visual Story. Creating Structure of Film, TV, and Digital Media. UK, Routledge, 350 p., 2020.

  4. Ferrero-Regis T., Lindquist M. Staging Fashion Show and Its Spaces. UK, Bloomsbury Publishing, 264 p., 2020.

  5. Filenko S.S., Filenko Ts.S. Blogging VS Traditional Media: Points of Contact and Differences. Social-Humanitarian Problems of Education and Professional Self-realization (Social Engineer 2019): Proceedings of the National Conference of Young Researchers with International Participation. Russia, Russian State University named after A.N. Kosygin, pp. 244-247, 2019.

  6. Golizia D. The Fashion Business. Theory and Practice in Strategic Fashion Management. UK, Routledge, 238 p., 2021.

  7. Huggard E., Cope J. Communicating Fashion Brands. Theoretical and Practical Perspectives. UK, Routledge, 188 p., 2020.

  8. Kualman E. The Safe Web. Rules for Preserving Reputation in the Era of Social Media and Total Publicity. Russia, Alpina Publisher, 214 pp., 2017.

  9. Song E. Insta-style. How to Get Millions of Likes in Instagram. Russia, Audrey, 208 p., 2019.

  10. Timokhovich A.N. Forms and Levels of Co-creation Technologies in Marketing Communications. Actual Problems of Management 2019: Proceedings of the 24th International Scientific and Practical Conference. Russia, State University of Management, pp. 13-15, 2020.

  11. Wachenfeldt P. The Mediation of Luxury Brands in Digital Storytelling. Journal “Fashion Theory”, Volume 25, Issue 1, pp. 99-118, 2021.

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