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AI'S CREATION OF A NEW ERA OF FAKE NEWS: UNRAVELING THE PHENOMENON OF DEEP FAKES ON SOCIAL MEDIA THROUGH A BIBLIOMETRIC LENS

Vlad Batranu-Pintea, Anna Bucs, Laura Barbatei

First published: 2025https://doi.org/10.35603/sws.iscss.2025/s04.45View metrics

Abstract

In the era of digital interconnectedness, the proliferation of deep fake technology, powered by artificial intelligence (AI), has emerged as a pressing concern, particularly on social media platforms. This bibliometric review undertakes a comprehensive exploration of AI-generated deep fakes, drawing insights from an analysis of 99 articles sourced from the ISI Web of Science database. The study examines the challenges and complexities associated with the creation and dissemination of deepfakes. Moreover, the review identifies and discusses the evolving trends in the propagation of fake news facilitated by AI technology, shedding light on the misinformation in contemporary media environments. Ultimately, the study examines current approaches and emerging technologies for detecting and mitigating deepfakes, highlighting the importance of interdisciplinary collaboration and technological innovation in maintaining the integrity of online information platforms. This research not only contributes to an understanding of the challenges posed by AI-powered deepfakes, but also provides valuable insights for policymakers, researchers, and practitioners seeking to address digital ethical concerns in the 21st century.

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Publication details

Title
AI'S CREATION OF A NEW ERA OF FAKE NEWS: UNRAVELING THE PHENOMENON OF DEEP FAKES ON SOCIAL MEDIA THROUGH A BIBLIOMETRIC LENS
Authors
Vlad Batranu-Pintea, Anna Bucs, Laura Barbatei
Proceedings
Proceedings of 12th SWS International Scientific Conference on Social Sciences - ISCSS 2025
Publisher
SGEM WORLD SCIENCE (SWS) Scholarly Society
Year
2025
Pages
383-390
SWS Citekey
Batranu-Pintea20258383390
ISSN
2682-9959
ISBN
978-3-903438-16-3
Language
en
Publication type
Proceedings Paper
Keywords
References7
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