SWS Academic Research eLibrarySocial Sciences & Art

Scholarly record

VISUAL CONTENT OF FASHION BRANDS' INSTAGRAM ACCOUNTS: THE RESULTS OF THE STUDY

Stepan Filenko

First published: 2021https://doi.org/10.35603/sws.iscss.2021/s10.63View metrics

Abstract

The article presents the results of an empirical study of the visual content of the accounts of fashion brands in the social network Instagram. The author's development of analysis categories and fixable indicators of the analysis of the visual content of

Publication Impact Profile

PlumX
  • Captures
  • Mendeley - Readers: 2
PLUMX see details

Publication details

Title
VISUAL CONTENT OF FASHION BRANDS' INSTAGRAM ACCOUNTS: THE RESULTS OF THE STUDY
Authors
Stepan Filenko
Proceedings
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publisher
SGEM World Science
Year
2021
Pages
651-658
SWS Citekey
Filenko202110651658
ISSN
2682-9959
ISBN
978-3-903438-00-2
Language
en
Publication type
Proceedings Paper
Keywords
visual contentfashion brandsocial mediafashion imagearts techniques
References11

  1. Arkhipova N.A., Stor I.N. Evolution of Art-graphic Style of Illustrations of Fashion Magazines. Russia, MSUDT, 206 p., 2014.

  2. Beschastnov N.P., Borzunov G.I., Stor I.N. Indexing Images by Color Combinations. Journal of Design and Technology. Russia, No. 62 (104), pp. 29-34, 2017.

  3. Cotton Ch. The Photograph as Contemporary Art. USA, Thames & Hudson, 328 p., 2020.

  4. Dixon D. Fashion and Lifestyle Photography. United Kingdom, Ilex Press, 192 p., 2017.

  5. Handbook of Visual Communication: Theory, Methods and Media. Eds. by Josephson Sh., Kelly J., Smith K. United Kingdom, Routledge, 518 p., 2020.

  6. Jade L. Fashion Photography 101: A Complete Course for the New Fashion Photographers. United Kingdom, Ilex Press, 166 p., 2012.

  7. Kiper A. Fashion Illustration. Inspiration and Techniques. Russia, Popurri, 144 p., 2019.

  8. Makarova T.L. Modern Images in Fashion Industry Advertising. Journal of Humanitarian Accent. Russia, No. 3, pp. 33-40, 2018.

  9. The New Luxury. Defining the Aspirational in the Age of Hype. Eds. by DeLeon J., Klanten R. Germany, Die Gestalten Verlag GmbH & Co KG, 320 p., 2019.

  10. Timokhovich A.N., Filenko Ts.S. The Art Image VS Image in Advertising Photography: Features of Construction and Perception. Socio-humanitarian Problems of Education and Professional Self-realization. Social Engineer - 2017: Proceedings of the National Conference of Young Researchers. Russia, MSUDT, pp. 186-190, 2017.

  11. Walker T. Shoot for the Moon. USA, Thames & Hudson, 344 p., 2019.

View or Download full articleAccess options
Full paper accessChoose SWS login, librarian support, or instant article download.

SWS access login

Login as SWS Scientific Committee

Authors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.

For librarian assistance: [email protected]

Purchase Instant Access

48-hour online accessComing soon
Online-only accessComing soon
Download the full article in PDF formatEUR 35
  • Article can be downloaded after successful payment.
  • Article may be used according to SWS library access terms.
  • Article cannot be redistributed.
Get full paper

Back to publication list