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VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS

H. A. Minyar-Beloroucheva, Polina Sergienko

First published: 2021https://doi.org/10.35603/sws.iscss.2021/s10.64View metrics

Abstract

The article deals with revealing particular linguistic and stylistic means used in public relations (PR) campaigns to promote food brands, which make them successful. The methodology chosen for the present research including surveys of the existing studie

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Publication details

Title
VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS
Authors
H. A. Minyar-Beloroucheva, Polina Sergienko
Proceedings
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publisher
SGEM World Science
Year
2021
Pages
659-666
SWS Citekey
HabilAllaMinyar-Beloroucheva202110659666
ISSN
2682-9959
ISBN
978-3-903438-00-2
Language
en
Publication type
Proceedings Paper
Keywords
References13
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  11. Minyar-Beloroucheva A.P., Sergienko P.I., Vishnyakova E.A., Vishnyakova O.D., New linguiodidactic challenges in teaching professionally oriented English as referred to PR-education / European Proceedings of Social and Behavioural Sciences. Vol. 97, no. TILT. 2020. Pp 539-47. DOI: 10.15405/epsbs.2020.12.02.72

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  13. Wolstenholme S., Introduction to Public Relation. Pearson Education Limited. 2013.

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