Scholarly record
VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS
Abstract
The article deals with revealing particular linguistic and stylistic means used in public relations (PR) campaigns to promote food brands, which make them successful. The methodology chosen for the present research including surveys of the existing studie
Publication Impact Profile
Publication details
References13
Aaaker D.A., Managing Brand Equity.New York: Free Press. 1991. 313 p.
Achilov N., Advertising and Public Relations: Challenges and Implications // Journal of Mass Communication and Journalism 06(08). 2016. DOI: 10.4172/2165-7912.S2-001
Barijan D., Ariningsih E.P., Rahmawati F., The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments. 2021. DOI: 10.21580/jdmhi.2021.3.1.7440
Common Language Marketing Dictionary (CLMD). URL: https://marketing-dictionary.org/b/brand/ (accessed 15.06.2021)
Dallmayr, URL https://www.dallmayr.com/deen/company/ (accessed 15.06.2021)
G?rel E., Public Relations in Service Marketing //Journal of International Social Research 9(45):803-803. 2016. DOI: 10.17719/jisr.20164520656
Holtzhausen D. R., Fullerton J.A., Lewis B.K., Shipka D., Branding / Principles of Strategic Communication. 2021. DOI: 10.4324/9781003002048-12
International Public Relations Association (IPRA), URL: https://www.ipra.org. (accessed 15.06.2021)
Magnum, URL: https://www.unilever.com/brands/foods-and-refreshment/magnum.html (accessed 15.06.2021)
Mckie D., Sriramesh K. Public Relations/ The International Encyclopedia of Organizational Communication. 2017. DOI: 10.1002/9781118955567.wbieoc171
Minyar-Beloroucheva A.P., Sergienko P.I., Vishnyakova E.A., Vishnyakova O.D., New linguiodidactic challenges in teaching professionally oriented English as referred to PR-education / European Proceedings of Social and Behavioural Sciences. Vol. 97, no. TILT. 2020. Pp 539-47. DOI: 10.15405/epsbs.2020.12.02.72
Nestl?, URL: https://www.nestle.com/media/pressreleases/allpressreleases/global-launch-new-starbucks-products (accessed 15.06.2021)
Wolstenholme S., Introduction to Public Relation. Pearson Education Limited. 2013.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.

