REPERTORY THEATRE MARKETING: WHAT WORKED YESTERDAY MAY NOT WORK TOMORROW
(STEF92 Technology, 2020, D. Khaustova)
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Marketing is not just about selling and advertising; marketing is the sum of activities involved in directing the flow of goods and services from producers to consumers. Even when we speak of the theatre, we must consider such aspects as market research, better show design, effective distribution, and sustained communication with consumers. Theatres market not only productions or events (event marketing) as such but meanings and along with them actors, directors, artists as personalities (celebrity marketing), ide...
