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The digital era implies not only changes in the workforce, it has an even greater impact on managers 'education, and from this perspective managers' training needs to be given greater attention. Training has the main starting point for the target audience, but it is not necessary to ignore the start and initial level of the trained. Also, the education and experience of managers who are trained are equally important. In this context, the educational system needs to adapt to the needs of the digital era, not just f...

Even though the beginnings of product placement are dated to the end of the 19th century, this marketing communication tool has been globally known and massively used for only a few years. One reason is that product placement has not been legally regulated in countries for a long period of time, so it is often considered as hidden advertising. Its use brings benefits especially to the sponsor / director of audiovisual artworks, and to the owners of the companies whose product or service is presented. In the US and...

TodayВ’s research upon efficiency of user interaction with large web portals has established links between webpage popularity and crucial elements of webpage design, such as page layout and navigation on the portal, or, more narrowly, menu design. But despite their established importance, the two aforementioned elements of web design are next to never studied together, and their relative roles in rising webpage ranks are virtually unknown. In this paper, we assess pages with high betweenness centrality within the ...

Romania represents a new pole of interest of people engaged in leisure time spending within musical festivals. Thus, lately, the Romanian musical festivals have achieved significant progress, which is easy to visualize due to intense promotion and beneficial marketing, but also through the major national and international interest for the two important events that are the subject of this research. This research focuses on visualizing the main problems raised by the participants of the Untold and Neversea festivals...

The problematic of religiosity and its relationship towards media opens several ques-tions that can only be addressed on the border of the media theory and practice. Our paper focuses on the construction of media reality of the chosen aspects of religiosity. It also analyses the importance and the role of media in establishing the public view of religiosity. It identifies key trends impacting media in this context. The paper is atten-tive to both positive and negative influences of media on the public.

The second year in a row Latvia takes the leading position among the European Union countries in a rate of newly diagnosed HIV cases per 100 000 inhabitants. Especially, last years the number of newly diagnosed cases through heterosexual transmission is growing while the number of infection cases through homosexual and intravenous drug usage transmission is decreasing. Previous study shows that there is a possibility that heterosexual people formed a false understanding about HIV if they are faced with a communica...

The purpose of this study is to thoroughly analyze a general phenomenon, such as gender, within video games to develop a better understanding of its particularities in this form of media and to expand the general body of knowledge on video games as a research topic. As prior literature shows, gender within video games can be either defined by its biased and sexualized character or by a tendency towards equality and strength for women. To explain those varied results the author proceeds with a qualitative discourse...

The online news delivery and dissemination format which is known as social media has infiltrated almost every aspect of modern society. Twitter is one such social media platform. This became especially popular amongst politicians and influencers from the moment the president of the United States, Donald Trump, began using it as a propaganda weapon. Twitter allows users to create profiles through which they can share user-generated or curated digital content. Moreover, sharing content - a process which effectively ...

Topic modeling is a method of automated definition of subtopics in a text corpus. Usage of topic modeling for short texts, e.g. tweets, is highly complicated due to their short length and grammatical restructuring, including broken word order, abbreviations, and contamination of different languages. In this paper, the authors use the BTM topic modelling algorithm (previously found to work best in comparison with two other topic models measured by automated coherence metrics Umass and NPMI) to test three topic qual...

Increasing the production of unstructured information on the Web requires further analysis of the query component of information retrieval systems. The problem concerns the extraction of knowledge from the "raw query" formulated during an interrogation of the index databases of the Web which evolves constantly with the multiplication of the data. The activity of retrieving information from the initial query makes it possible to understand the information extraction (or behavioral) capabilities of the user on the W...

The relevance of the study is determined by the necessity to consider the specifics of the visual components functioning of media content of the leading social and political media, presented in major social networks. The empirical study base (the research is supported by the Russian Science Foundation, project No. 18-18-00007) is the content of Meduza media for the period from the 30th of April, 2018 to the 6th of May, 2018. The total amount is more than 240 units. The results of the study are provided in the arti...

The article analyzes the transformation of the conditions of understanding classics fiction texts in connection with the change of means of communication during the information revolution. The contradiction between modern and classic forms of text presentation is state, which caused the problem of misunderstandings of classics texts by the modern reader. The necessity of interdisciplinary studies of the reasons for a text misunderstanding, including the linguistic approach, where the problem of text misunderstandi...

Architecture of the Alchemists’ House, which was carried out according to a design of Dariusz Koz?owski in Mochnackiego street in Cracow, inspired cogitation on architecture parlante and threads of significance in architecture of the post-functionalist era. Architecture parlante was born in France and it means „speaking architecture” – expressing through its form, details and general character of a building, content and meaning carried by the architectural work. Turning to the past, postmodern architecture r...

Anthropomorphic animals are widely used in product branding, in some cases with obvious nostalgia for totemic figures and sacred symbolism, in other – merely as mascots. Literature review shows that speaking animals are quite effective in branding strategies and with the spread of social media, such animals tweet, sing and spread messages over social networks. The paper has three purposes: 1. to describe how animals are used as brand ambassadors; 2. to examine practices in Romanian advertising, with a special at...

The article is part of research on rationalist tendencies in contemporary architecture. The subject of the following considerations is the concept of order in relation to the architectural form. Raising the subject is to systematize knowledge and draw attention to the issue of order as a general principle and a tool for shaping architecture. Some creators willingly submit to the rigor of laws and rules, perceiving order as a kind of liberation, while others reject order as being excessively restrictive. The text i...

There are various ways of images digitizing (reconstruction, conservation) for different sites and monuments of cultural heritage. In this article, one of such methods is considered: the vector method of reconstructing images for textures that could be used for virtual three-dimensional reconstruction. The actual problems of restoration of lost fragments of frescoes from archive photographs in the absence of access to the monument and the possibility of scanning are discussed. Various methods of digital image rest...

The aim of this paper is to reveal and investigate the presence of Orientalism in the exotic world of Georges BizetВ’s opera Carmen. The term Orientalism can have various meanings, while the use of Oriental elements in artistic creations can be a way for representing alterity. Understanding how the Arab culture was born and the impact it had on the culture of the countries brought under Arab domination can reveal surprising information. Although situated in Europe, in the 19th century it was common to associate Sp...

During the historical development of drama, theatrical performances took place in various settings: simultaneous medieval stages, illusional and perspective Renaissance stages, Humanist stages of palaces and academies, decorated Baroque stages. The space of drama has always retained its detachment, being a symbolic world. Theatre has the biggest power and potential to discuss the most delicate and complicated political and social issues. Its role is to be document and communication channel. Since the beginning of ...

Correct development of small children may manifest itself by, among others, increased physical activity. Older children might go through periods of objections towards adults. Such behaviors are often caused by inappropriate housing. ChildrenВ’s needs change quickly and their fulfilment requires suitable space and its proper organization (functional division and technical equipment). ChildrenВ’s activity is often undesired in the representative part of the house, e.g. in the living room; and realization of their ne...

The social history of the resource-rich arctic territories of Yakutia has not been studied with much attention; historiography of rural settlements and rural population is especially scarce. It was during the Soviet times that there were cardinal changes in the way of life of arctic rural residents. Therefore, the historical reconstruction of the everyday life of the Socialism era on new documental sources, including the oral history materials, fills a special lacuna in the historiography of the Arctic. Methods of...

In the 1950s, Alison and Peter Smithson, somewhat unfortunately used the term brutalism to name an emerging trend. In English, the element of brutality of this term turned out to be very strong, creating negative thinking about architecture made of raw concrete. However brutalism is not only the rawness of the material, it is also an expressive architectural form, and this rawness emphasizes this expressiveness. Brutalist architecture is often sculptural, but above all it is massive, dominating over its surroundin...

Colorimetry and exposure measurement rank among the key technological attributes for the qualitative acceptance of a media work in the context of using modern technologies. Abrupt changes and a rapid development in audiovisual recording represent a qualitative shift in the formal understanding of a media work. Our research focuses on the practical determination of exposure and of the colorimetric setting of modern digital cameras for low-budget films, exploiting the maximum digital recording potential of various r...

The paper presents the results of research focused on music education at elementary schools that specialize in regional culturally oriented education and folk culture in Slovakia after 2008. The Elementary Art School of Folk Dance and Music in RuВћomberok is introduced here in greater detail.

The study focuses on the work of architect and theorist Pavel Janák (1882-1956) – as an early proponent of Cubist architecture in Bohemia. He was no mere a Cubist but was concerned to develop innovative figures of architecture in Prague that yet possessed both historical continuity and universal validity. The investigation associates geometric relations present in Janák’s theory as proposed in the essay “The Prism and the Pyramid”(1911-1912). This eventually will lead to the description of an original arc...

The Romanian composer Constantin RГ®p? is an outstanding personality of contemporary music who seeks to integrate myths of the universal philosophy and mythology by means of his last opus: the ballet The Young Man and Death. The performance is a synthesis of all its constituent elements: music, literary content, choreography, and scenography. Through a vision evoking total theatre, and a remarkable conceptual unity, the composer confers this ballet a dramatic character, extending its duration from one to three act...

First mentions of the glass as a material appear in prehistoric times. There is evidence of conscious use of obsidian as natural glass in this period. Glass is a traditional full-value building material that has been proven for centuries. Glass is one of the few building materials that is transparent and translucent, which is an important feature in architecture. We use these features in modern contemporary buildings, but also in renovations and in historical parts of cities. This article discusses the possibiliti...

This paper recognizes four distinct approaches underlying the theoretical works during the late 19th and 20th century. In the first two, authors were searching for a model morphological solution – prototype - in response to new arising requirements of society and technology. The morphological solutions were either consistent or inconsistent with traditional morphology When real life applications of some of these models, especially the morphological experiments, proved to be, mildly put, a disappointment, the thi...

Today, mobile websites and mobile applications are top elements in the online marketing component list. If we build a website, it must be responsive, which means that it must be viewed on any device, including smartphone and tablets. Concerning small devices, a modern strategy is to build a mobile application that contains the website information. In most situations, using a mobile app offers a better experience than the mobile website browsing. Inside the mobile app, the user can access the content more easily. A...

Place making is a concept meaning space improvement aimed at creating places that let you think of public spaces as "another place of your own". In recent years, it grew mainly within the United States, and the research accumulation is progressing. In this research, the study's target site was set up in an elementary school district in Fukuoka, Japan. At the northern end of the complex estate site, there is a parking lot site which is not currently used, and we considered it to be a community farm. In the survey m...

Information communication technologyВ’s and online journalismВ’s advancement has led to significant changes in editorial work organization, as well. A specific online editorial office, where employees are taking care only about online editions, social networks and other new distribution channels, has been separated from the common editorial office structure in large media. The paper discusses the editorial work in traditional and online editorial office; what is more, we compare basic systems and processes of oper...

Following political changes in the 1990s, in many Polish cities, large state-owned enterprises were liquidated or privatized (not always with a good result). The situation in which, the main employer in the region collapsed, is dangerous for the city. While in the prosperous larger centres, the multiplicity and variety of functions may partially "take over" the former employees of the closed company and mitigate the occurrence of crisis phenomena, in small towns it means a serious problem, especially if their prev...

Intrapersonal communication is classed as being the exchange of information with oneself through a process of internal vocalisation and reflective thinking. It is an important element of the human communication process, one which triggers the starting position for communication information chain as В‘it functions as a motive which causes movement resulting in the movement of an informative impulseВ’ [10, 83]. As a result of movement, changes its meaning as it participates in the act of change in terms of symbolic ...

The article explores one of rapidly growing segments of the global as well as Russian economies - the advertising industry and its digital changes which lead to a transformation in its structure. The article deals with the system-forming character of digital drivers which change the media-landscape and the modern condition of communications on the media-advertising market. On the one hand, digital transformations introduce significant shifts to the development of the market of the Internet communications segment a...

The purpose of the study is to discuss dwelling, and how it affects the building structure. A building structure is the basis for creating an architectural form. One can't discuss architectural design if dwelling and the building structure are not taken into account during the design process. It is the architects who decide where the elements of construction will be placed in space, and it is these elements that create future dwelling spaces. Architecture is meant to be an apt answer to the user's need. The needs ...

In my paper I am going to consider the process of composing from the perspective of influences from space surrounding the author. I was inspired by environmental psychology – human factors science - as an interdisciplinary field that focuses on the interplay between individuals and their surroundings encompassing natural environments, social settings, built environments, learning environments, and informational environments. We know today that environmental psychology expands widely in attracting other areas of ...

The acculturation of ethnic minorities of migrants and the harmony of interethnic relations in the regions of their compact settlement in the South of Russia is discovered in the article. The authors classify the ethnic minorities into three categories. They are: the groups of indigenous small peoples; the representatives of historical diasporas of the South of Russia; local groups formed mainly during the post-Soviet period abroad within the country. Migrant ethnic minorities became the subjects of the most acute...

Exhibition business today performs many functions: with the help of exhibitions, an information field is formed, intensification of business communications is provided, jobs are created, and, what is especially important, contributes to the acceleration of innovative processes and the introduction of innovative solutions. The article deals with the development of innovation policy in the field of education and science, modernization of industry. Today, in the development of any business process, it is increasingly...

The paper analyses the issues of BratislavaВ’s industrial heritage that are related to urban planning, addressing the inappropriateness of many locations chosen historically for development of industry. The objective is to identify less obvious factors that have impact on optimal development of formerly industrial zones, and explain why consideration of a broader urban structure is crucial for the assessment of any situation occurring within it, including the endeavour for heritage conservation or sustainable re-u...

One of the most important characteristics of media communication in the 21st Century is the active participation of media audience members in creating cultural meanings. The scholarly article deals with a particularly important way media audiences actively participate in media culture and its processes – fandom. The authors aim to reflect on ‘the culture of the fans’ and its current understanding in the light of media culture and media studies, drawing attention to related cultural phenomena. Given the scope a...

The article discusses four examples of the pioneering use of concrete and reinforced concrete in the early twentieth century residential architecture that were of key importance for ideological and aesthetic changes at the root of modernity in housing. Two of these examples are completed buildings, i.e. Hennebique House in Bourg-la-Reine and the apartment building at 25 rue Benjamin Franklin in Paris designed by Auguste Perret. The other two relate to theoretical works – using concrete and reinforced concrete in...

The research on communication on food packages of fresh and very fresh consumer products is the topic of a group of researchers from the Department of Architecture Sciences of the University of Genoa. The proposed theme is well suited to the problems of applied research, which investigate the relationships among design, communication and users; specifically, it focuses on the analysis of a specific food sector, namely that of rapidly perishable products, with the aim of examining in-depth features, constraints and...

More than 300 fortified churches have been built, since the 12th century, by the Saxons established within the perimeter of the Seven Cities (Bra?ov, Sibiu, Sebe?, Cluj, Bistri?a, Media? and Sighi?oara) of the Siebenburgen. Erected mainly to defend their small rural communities in front of the various threats of those times, the walls of the fortified churches are still standing to remember a history that, fortunately, has proven to be slightly milder than expected by their builders and represent nowadays an enorm...

This text is a trial to embrace the problem of the passive construction in East Europe, including Poland, in terms of economic and legal conditions and the experience gained through centuries of traditional construction. The researches, focused on the analysis of source literature, compared and grabbed analogies between modern solutions of energy-saving construction and traditional solutions of vernacular architecture in Podlasie region. The emphasis was put on those features of passive house, which allow to lower...

The study "From words to images or from images to words?" is an application of Media and Communication field, Literature and Film Studies in particular. It analyses the short story "Tinere?e f?r? de tinere?e" ("Youth Without Youth"), by Mircea Eliade, in the film adaptation of Francis Ford Coppola. Mircea Eliade is better known internationally as a historian of religions, more than as a writer of fantastic literature. In an era which prefers image to the written text, the transfer of it in images implies a high di...

Recruitment is one of the main areas that embraced social environments as a universal employment tool, and 92% of recruiters have confirmed its use as part of their employment process. Typical options, such as search engines, are quite limited in providing a fair deal, and therefore the aim of the paper is to show an innovative solution tailored to the Romanian HR sector advancing several Digital Intelligence Interaction (DII) tools developed using both cloud service frameworks and Natural Language Processing (NLP...

Small industrial towns of the Ural region (about 200 in number) are mainly one-company towns, their history dating back about 300 years. Most of them are now experiencing economic decline because raw materials have already been exhausted, and agglomeration processes intensify the outflow of population. However, they constitute a unique settlement system, well thought-out and adjusted to the climatic conditions, and retain lifestyle, system of values and mentality aimed at the active interaction between man and nat...

The French composer Erik Satie (1866-1925) was a colourful and enigmatic figure in the early 20th century Parisian avant-garde. Being active in several spheres of art, in an atmosphere of fin de siècle, he proposed and implemented the concept of musique d'ameublement (“furniture music”). In his vision music was supposed to play an extravagant role (as it was perceived in that period) of an acoustic background accompanying all daily events and not absorbing the attention of the listener. Satie’s idea can be t...

The paper focuses on analyzing and evaluating the potential of small and medium-sized towns with emphasis on tourism, cultural heritage and cultural landscape in contact with the Danube River. Small and medium-sized towns located outside the main urbanisation centers and the main urbanisation axes need impulses to ensure their social and economic development and attraction. For these cities it is important to evaluate their cultural and landscape potential, which they have but however, it is still under-utilised a...

With different disciplines of culture, art and science increasingly merging, transdisciplinary approach to phenomena and works of art seems nowadays to be not only a matter of fashion but a necessity. Overlapping of scientific areas in certain points of interest provides for new research fields and forms. Therefore, an act of creation may be viewed as an idea prompted by an impulse, although defining what a creative impulse actually represents (a physiological phenomenon, a chemical reaction, a philosophical thoug...

The Joint Rescue System (JRS) in the Czech Republic consists of primary and other components. Primary components include the Fire Rescue System, the Police, and the Medical Emergency Service. It is essential for both the core and the other components to co-operate together. For these purposes, the tactical exercises of the JRS components serve. Crisis managers, in their joint work, require effective interactive communication to address the crisis. It is therefore essential that they have managerial and communicati...