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The term "digital dementia" refers to the relationship of diminishing cognitive abilities of man and his excessive involvement in relation with social networks activities and cyber reality as such. The authors believe that the term "digital dementia" reveals some of the causes of loss of critical thinking, which correlates with an increase in young generation's interest in conspiracy theories. The article argues that it is precisely the loss of critical thinking that is associated with the phenomenon of an increas...

Today’s research upon efficiency of user interaction with large web portals has established links between webpage popularity and crucial elements of webpage design, such as page layout and navigation on the portal, or, more narrowly, menu design. But despite their established importance, the two aforementioned elements of web design are next to never studied together, and their relative roles in rising webpage ranks are virtually unknown. In this paper, we assess pages with high betweenness centrality within the s...

The article analyzes the transformation of the conditions of understanding classics fiction texts in connection with the change of means of communication during the information revolution. The contradiction between modern and classic forms of text presentation is state, which caused the problem of misunderstandings of classics texts by the modern reader. The necessity of interdisciplinary studies of the reasons for a text misunderstanding, including the linguistic approach, where the problem of text misunderstandi...

The digital era implies not only changes in the workforce, it has an even greater impact on managers 'education, and from this perspective managers' training needs to be given greater attention. Training has the main starting point for the target audience, but it is not necessary to ignore the start and initial level of the trained. Also, the education and experience of managers who are trained are equally important. In this context, the educational system needs to adapt to the needs of the digital era, not just f...

In the era of modern scientific and information revolution, the energy warfare (armed warfare) takes on an anachronistic face, and the destruction of opponent, at first glance, takes on an invisible form, which is referred to as the term “information warfare”. This warfare involves, often against their will and often unconsciously, the entire human society, whole states and nations with circles of authority, administration, economic, cultural and scientific spheres (anthropotechnical method). Destructive informati...

Romania represents a new pole of interest of people engaged in leisure time spending within musical festivals. Thus, lately, the Romanian musical festivals have achieved significant progress, which is easy to visualize due to intense promotion and beneficial marketing, but also through the major national and international interest for the two important events that are the subject of this research. This research focuses on visualizing the main problems raised by the participants of the Untold and Neversea festivals...

Increasing the production of unstructured information on the Web requires further analysis of the query component of information retrieval systems. The problem concerns the extraction of knowledge from the "raw query" formulated during an interrogation of the index databases of the Web which evolves constantly with the multiplication of the data. The activity of retrieving information from the initial query makes it possible to understand the information extraction (or behavioral) capabilities of the user on the W...

Currently there is a clearly expressed public need for organizing intergenerational communication in the digital environment with the purpose of transmitting cultural memory of the older (“analog”) generation. Such transmission determines the possibility of memory perception by the “digital” generation in the process of its socialization and realization of their cultural identity. The article is devoted to the development of methodology and private methods of research of communicative-cultural memory and features ...

Even though the beginnings of product placement are dated to the end of the 19th century, this marketing communication tool has been globally known and massively used for only a few years. One reason is that product placement has not been legally regulated in countries for a long period of time, so it is often considered as hidden advertising. Its use brings benefits especially to the sponsor / director of audiovisual artworks, and to the owners of the companies whose product or service is presented. In the US and...

The purpose of this study is to thoroughly analyze a general phenomenon, such as gender, within video games to develop a better understanding of its particularities in this form of media and to expand the general body of knowledge on video games as a research topic. As prior literature shows, gender within video games can be either defined by its biased and sexualized character or by a tendency towards equality and strength for women. To explain those varied results the author proceeds with a qualitative discourse...

The second year in a row Latvia takes the leading position among the European Union countries in a rate of newly diagnosed HIV cases per 100 000 inhabitants. Especially, last years the number of newly diagnosed cases through heterosexual transmission is growing while the number of infection cases through homosexual and intravenous drug usage transmission is decreasing. Previous study shows that there is a possibility that heterosexual people formed a false understanding about HIV if they are faced with a communica...

The present study deals with the concept of multimedia, discussed in the context of convergence, which appears to be a mass communications trend. The purpose of the article is to consider the specifics of convergence in terms of merging information channels and platforms for placing a multimedia product, as well as to review the issues of the interrelation between the verbal and non-verbal aspects of communication. The author convincingly indicates that multimedia is a key characteristic of the media convergence, ...

The paper analyses the issues of Bratislava’s industrial heritage that are related to urban planning, addressing the inappropriateness of many locations chosen historically for development of industry. The objective is to identify less obvious factors that have impact on optimal development of formerly industrial zones, and explain why consideration of a broader urban structure is crucial for the assessment of any situation occurring within it, including the endeavour for heritage conservation or sustainable re-us...

The research on communication on food packages of fresh and very fresh consumer products is the topic of a group of researchers from the Department of Architecture Sciences of the University of Genoa. The proposed theme is well suited to the problems of applied research, which investigate the relationships among design, communication and users; specifically, it focuses on the analysis of a specific food sector, namely that of rapidly perishable products, with the aim of examining in-depth features, constraints and...

The philosophy of a housing estate adapted to the needs of the recipient is not new to the modern planners. Architects and developers alike have noted the need to humanize urban spaces – although they do not adequately benefit from habitat knowledge and experiences, the topicality of which has grown over the years. The modern housing structure requires a rethinking of the way public spaces are created and the responses to the everchanging needs of the inhabitants. The article includes the answers to the qualitativ...

The parking problem, as well as congestion of cities and environmental pollution is the result of urbanization and motorization process. A car is the basic means of transport for many residents. Unfortunately, it takes up space: in the workplace, at the place of residence, at a shop and at school. There is a big divergence between the needs of motorized residents and the city's grounds potential. Meeting the residents' parking needs, in line with their expectations seems impossible. The aim of the article is to an...

Towards the end of the 19th century, the international affirmation of Romania as a unitary state by acquiring its independence from the Ottoman Empire and the establishment of the constitutional monarchy, coincided with the proclamation of the autocephaly of the Romanian Orthodox Church. Within all Romanian countries, each of them with different architectural expressions and traditions, a "central" manifest, a spiritual connection between all Romanians, a unitary architectural style was required. Contrary to the E...

Animal representation can be traced back to the very first examples of parietal and rock art. Animal symbolism in the Arts parallels the development of humankind. Figurative visual expression and ornament were used throughout the period furniture styles. Furniture design is dominated today by the so called “minimalist expression”, which stands mainly for the elimination of the figurative and of the ornament. Nevertheless, as we enter the third decade of 21’st century, there are numerous signs of a figurative comeb...

The instauration of a worldwide urban condition has gone together with a deep innovation in the mapping and data techniques of representation in the last two decades. The paper focuses on the relations between these two sets from the point of view of the urban planner and designer. The method of handling these topics starts from elementary research operations, such as collecting and comparing a series of representations, drawings, diagrams, and schemes about regional patterns of urbanization in European territorie...

The paper describes the history and the stylistic choices adopted in the construction of Palazzo Ronzani in Bologna, which was the first building to rise after the heavy demolitions carried out in the historical center of the city at the beginning of the twentieth century. In 1910, the local administration adopted a Detailed Plan to change the aspect of the city, as it was already happening in the main European capitals. In this context, starting from 1911, the architect and scenographer Gualtiero Pontoni designed...

The transformation of the former barracks areas is a long-term topic not only in Slovakia but also abroad. Their role and value change over time in cities. The current cultural and historical values and the value of the potential development itself is a discussed topic. The paper aims to map and evaluate the transformation processes and urban structures of selected barracks in Slovakia. By these examples, we describe individual trends and methods of working with the public space and the buildings themselves. The i...

A huge increase in the importance of individual transport in the 20th the century concerned practically all Western European countries and the USA. This was favored by changes in urban planning and society, such as the sprawl of cities and the development of the automotive sector. The prices of passenger cars dropped significantly, which in turn meant that the car ceased to be a luxury commodity and became the everyday means of human communication. Most European citizens can afford to buy a used car. The city auth...

The article discusses four examples of the pioneering use of concrete and reinforced concrete in the early twentieth century residential architecture that were of key importance for ideological and aesthetic changes at the root of modernity in housing. Two of these examples are completed buildings, i.e. Hennebique House in Bourg-la-Reine and the apartment building at 25 rue Benjamin Franklin in Paris designed by Auguste Perret. The other two relate to theoretical works – using concrete and reinforced concrete in a...

In Russia, the quality and quantity of multimedia components used in content production vary across the regions. According to Friedman’s core-periphery model, these differences are caused by the discrepancies in regional development. The purpose of this study was to assess the quality and quantity of multimedia materials produced by the regional mass media in the Ural Federal District. In this paper, multimedia production is understood as content creation by using texts, photos, video and audio materials, graphics...

The stage set has been designed, costumes for two spectral areas. Textile design has been arranged with two independent images, two pieces of information that we observe through infra-red cameras and parallel projection. The clothes contain a hidden image that brings its own story. The consequences of introducing a dual scene is a necessity for new methods in directing, stage set and the way of articulating new and old pieces for the theater stage. Digital print of the fabric has been subordinated to arranging twi...

The aim of this paper is to reveal and investigate the presence of Orientalism in the exotic world of Georges Bizet’s opera Carmen. The term Orientalism can have various meanings, while the use of Oriental elements in artistic creations can be a way for representing alterity. Understanding how the Arab culture was born and the impact it had on the culture of the countries brought under Arab domination can reveal surprising information. Although situated in Europe, in the 19th century it was common to associate Spa...

The modern media community becomes a platform for detecting transformational processes in the mental picture of the world. One of the factors in the analysis and monitoring of these changes is a linguistic mediaperson, its actual state and aspects of formation. Depending on the kind of discursive practices types of a language mediaperson could be classified as an elite language person (publicists in high-quality journals), a neutral language person (citizen journalists, bloggers) and mass linguistic identity (auth...

The executive project of the Forte Montecchio North, drawn up by the Military Genius Works Management in 1912 and revised in 1914 with the aim of expanding the powder magazine in the cave in order to store explosives in the same, for road breaks, come from the suppressed Tanno’s powder magazine (near Chiavenna), reflects the typical characteristics of the Italian forts built between 1904 and 1914, debtors of the theoretical studies of general Enrico Rocchi (Rome, 1850 - 1933). The contribution aims to offer, throu...

Anthropomorphic animals are widely used in product branding, in some cases with obvious nostalgia for totemic figures and sacred symbolism, in other – merely as mascots. Literature review shows that speaking animals are quite effective in branding strategies and with the spread of social media, such animals tweet, sing and spread messages over social networks. The paper has three purposes: 1. to describe how animals are used as brand ambassadors; 2. to examine practices in Romanian advertising, with a special atte...

The study focuses on the work of architect and theorist Pavel Janák (1882-1956) – as an early proponent of Cubist architecture in Bohemia. He was no mere a Cubist but was concerned to develop innovative figures of architecture in Prague that yet possessed both historical continuity and universal validity. The investigation associates geometric relations present in Janák’s theory as proposed in the essay “The Prism and the Pyramid”(1911-1912). This eventually will lead to the description of an original architectura...

In this study, with the help of aesthetic analysis, we considered the video by blogger Danila Poperechnyi “They are trying to shut me up”. We believe that the video content on YouTube should be viewed from not only communicative positions, but also aesthetic ones. Bloggers trying to influence audience emotionally, to broadcast certain ideas. We developed an approximate algorithm for the mediaesthetic analysis of video on YouTube. Also we used the following methods for video analysis: aesthetically-applied analysis...

Hospitals and hospital complexes represent an important function in the urban fabric of cities. As usually closed and impassable areas, they have specific requirements for a good accessibility and for a constant implementation of innovations in healthcare and technologies. Old hospital complexes situated in city centres and their outdated hospital buildings are often not able to adopt the advances in healthcare and they become dysfunctional. New modern hospital complexes are developed in more suitable urban locati...

Today’s comparative analysis of professional journalistic cultures has quite developed methodologies but relies on national level of comparison, which might be misleading. We test whether, in Russia of 2010s, the structure of professional journalistic community is as diverse and fragmented as the media system itself – and, thus, whether it can be perceived as a whole, unlike journalistic cultures in the West. The cleavages include generational ones as well as value-based ones, the latter being reflected in journal...

The article explores one of rapidly growing segments of the global as well as Russian economies - the advertising industry and its digital changes which lead to a transformation in its structure. The article deals with the system-forming character of digital drivers which change the media-landscape and the modern condition of communications on the media-advertising market. On the one hand, digital transformations introduce significant shifts to the development of the market of the Internet communications segment a...

When you develop businesses in the online environment, there are a number of online marketing tools and strategies that generally you have to use: websites, mobile apps, SEO/SEM campaigns, social media and content marketing, etc. If you have a website, in order to improve your business, you should use a Facebook account, a YouTube channel, etc. Also, if you have a YouTube channel, the current online marketing strategies suggest to build a blog for your channel, a mobile app, advertise them on Facebook, and so on. ...

With different disciplines of culture, art and science increasingly merging, transdisciplinary approach to phenomena and works of art seems nowadays to be not only a matter of fashion but a necessity. Overlapping of scientific areas in certain points of interest provides for new research fields and forms. Therefore, an act of creation may be viewed as an idea prompted by an impulse, although defining what a creative impulse actually represents (a physiological phenomenon, a chemical reaction, a philosophical thoug...

The Romanian composer Constantin Rîp? is an outstanding personality of contemporary music who seeks to integrate myths of the universal philosophy and mythology by means of his last opus: the ballet The Young Man and Death. The performance is a synthesis of all its constituent elements: music, literary content, choreography, and scenography. Through a vision evoking total theatre, and a remarkable conceptual unity, the composer confers this ballet a dramatic character, extending its duration from one to three acts...

In my paper I am going to consider the process of composing from the perspective of influences from space surrounding the author. I was inspired by environmental psychology – human factors science - as an interdisciplinary field that focuses on the interplay between individuals and their surroundings encompassing natural environments, social settings, built environments, learning environments, and informational environments. We know today that environmental psychology expands widely in attracting other areas of kn...

The degree of satisfying the mobility needs acts as a determinant of the quality of life in the city. Simultaneously, urban transport is a source of numerous nuisances and threats due to excessive growth of motorization. The development of pedestrian traffic, on the other hand, is a solution to many problems faced by large cities. In this context, it is worth asking a following question: How should urban spaces that encourage pedestrian traffic be planned and shaped? The comfort of pedestrian traffic does not depe...

The study of formal symbolical systems is a part of conceptual theories of architecture and anthropology. This type of research confirms the possibility of using general theories about symbols in architectural research, identifying attributes whose meaning can be traced back to artistic expressions, as well as observing the interaction mechanisms within the cultic and architecture program. Spectacular symbols as part of the imaginary structures are also a part of architecture: the dialectic of ascension imagery is...

The 2016-2018 pre-election cycle in France, the USA and Russia showed that the development of analytical methods applied to pre-election campaigns, which would take into consideration the influence of social media and the analysis of the degree of potential electors’ involvement into the Internet, are warrant. The article deals with the results of the empirical research entitled “The pre-Election Campaign Communication Model: comparative analysis of the US experience in Russia”, in which we have analyzed the elect...

An increase of influx of groups, various in social and financial status, ethnic and confessional origin, in cross-border regions makes safe environment securing of people the overriding priority of regional policy. Information and telecommunication technology, including video recording of violations of law and order and public safety are aimed to play the significant role in it. The study of the relation of the population of Kursk region as a cross-border area to the problems of video recording within the creation...

This text is a trial to embrace the problem of the passive construction in East Europe, including Poland, in terms of economic and legal conditions and the experience gained through centuries of traditional construction. The researches, focused on the analysis of source literature, compared and grabbed analogies between modern solutions of energy-saving construction and traditional solutions of vernacular architecture in Podlasie region. The emphasis was put on those features of passive house, which allow to lower...

The documents and data used by scientists to "do research" have become digital and the exchanges of these have accelerated since the invention of the web. Accessing, distributing and sharing via the web is today at the heart of the practices of scientists and students. At the beginning, the web was the support and the vector of the diffusion of the documents and remained at the bottom of the documentary databases, in more or less closed systems. The information is interlinked by hypertext or hypermedia relationshi...

This paper recognizes four distinct approaches underlying the theoretical works during the late 19th and 20th century. In the first two, authors were searching for a model morphological solution – prototype - in response to new arising requirements of society and technology. The morphological solutions were either consistent or inconsistent with traditional morphology When real life applications of some of these models, especially the morphological experiments, proved to be, mildly put, a disappointment, the third...

Visual elements always performed important functions in journalistic publications: they added to the information, made it more vivid and clear and helped varying the text component. Nowadays along with the development of Internet media the role of visualization significantly increased. It may perform as a complete language for communication allowing the construction of narratives along with the verbal language and provision of coherence and continuity of message. The given article considers the role of visual elem...

In last two decades, sustainability is one of the most important subject in our society. Retrofitting and reduction of CO? emisions from residential buildings is becoming an anchor of interactive approch to global, environmental and socio-economic policy. There are several measures taken to increase the energy efficiency, both for new buildings and for existing buildings, such us the 20 –20 –20 EU Policy andthe Nearly Zero Energy Buildings goal set bythe Energy Performance of Buildings Directive 2010/31/EC, which ...

The most employed nondestructive or microdestructive methods for the diagnosis provide architects and engineers with a quantitative information on mechanical parameters such as in situ stress state, characteristics of deformability, compression strength. The aim of this paper is to describe in a critical way the main methods emphasizing advantages and drawbacks. To this end some tests has been performed on a historical building.

Correct development of small children may manifest itself by, among others, increased physical activity. Older children might go through periods of objections towards adults. Such behaviors are often caused by inappropriate housing. Children’s needs change quickly and their fulfilment requires suitable space and its proper organization (functional division and technical equipment). Children’s activity is often undesired in the representative part of the house, e.g. in the living room; and realization of their need...

As more and more aspects of the design and manufacturing process move into the digital environment, the way that design is being taught becomes an up to date topic. The novelty of digital technologies makes the transition from the analogical environments to be seen as a natural and unavoidable event, taking into account their alleged superiority. Traditional means are perceived as being outdated, without taking into account all their strengths and weaknesses. Even though in some fields of application this particul...